Revenue & Conversion

Revenue & Conversion shows whether campaigns drove the outcome you care about.

Use it when you need both business impact and campaign effectiveness in one place.

Understand the two metrics

Revenue

Revenue measures the monetary value generated by user actions.

In most setups, this comes from purchase-related events.

Conversion

Conversion measures whether users completed the target action after a campaign.

That action can be:

• a purchase,

• a sign-up,

• a product view,

• or any other event you define as the campaign goal.

Revenue answers how much value a campaign generated. Conversion answers whether the target action happened.

Configure conversion tracking

Set the conversion event during campaign creation.

Go to Step 2: What and choose the event that represents success for that campaign.

Examples:

• Purchase for revenue-focused campaigns

• Sign-Up for acquisition campaigns

• Product Viewed for engagement campaigns

If the selected conversion event is monetary, the same setup can also support revenue reporting.

Use the dashboard

The dashboard lets you filter by:

1. Time Period

   • This Week

   • This Month

   • This Year

   • or a custom date range

2. Platform

   • all platforms or a specific platform

3. Conversion Event

   • the event that defines success

After applying filters, the chart updates to show trend and performance.

Read campaign-level results

The lower section breaks the data down by campaign.

Typical fields include:

• Campaign Method

• Campaign Type

• Mobile performance

• Web performance

• Conversion

• Revenue

This helps you compare:

• channel effectiveness,

• platform differences,

• and which campaigns drive the best outcome.

Export

Click Export to download the report in Excel format.

Use exports when you need:

• stakeholder reporting,

• deeper comparison,

• or offline analysis.