User Glossary
A
A/B Testing
TL;DR
A/B testing, also known as split testing, compares two versions of content to see which one performs better.
DEFINITION
A/B testing is the process of comparing two versions of a page, message, or customer-facing element to determine which one performs better for a specific conversion goal. The original version is called the Control, while the modified version is the Variation. Users are randomly assigned to each group, and their behavior is measured to identify the higher-performing option. You can run A/B tests for Mobile Push and Web Push notifications to optimize communication and maximize engagement.
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Active Sessions
TL;DR
An active user session in which the user is actively interacting within an application or website.
DEFINITION
In Netmera, an active session/user refers to an installation or user who has sent any event from the mobile or web applications. This metric provides a real-time view of how many users are currently active on the app or website, helping marketers and analysts track instant engagement levels, monitor live campaign performance, and understand peak usage moments.
Audience
TL; DR
The audience is the group of users who will receive your campaign.
DEFINITION
An audience represents the group of users targeted in a campaign, journey, or notification. Audiences can include all users or a specific subset filtered by segments, tags, events, or profile attributes. Multiple filters (AND/OR) can be combined to define highly specific target groups. Audiences are updated in real time and serve as the foundation of all targeting activities. Used across all omnichannel engagement features: Push, WhatsApp, In-App, Web Push, and Journeys—to determine who receives the message.
Automated Messages
TL;DR
Marketing automation uses technology to deliver relevant, timely, and personalized messages across channels automatically so you can reach users efficiently and consistently.
DEFINITION
Automated campaigns allow you to engage users through rule-based, behavior-driven, or time-scheduled messages without manual intervention. They can be used for onboarding flows, personalized product recommendations, re-engagement journeys, and timely updates or promotions. With automation, you can build dynamic, always-on push notifications that improve retention and strengthen customer loyalty.
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Action Button
TL;DR
Action buttons let users take immediate action such as opening a page, following a link, or triggering an in-app event with a single tap.
DEFINITION
An action button is a clickable element added to push notifications, in-app messages, or other user-facing content to drive a specific action. These buttons help guide users to a page, deep link, custom screen, external URL, or trigger an event such as tagging a user or calling a webhook. Action buttons enhance engagement by providing clear next steps and improving the overall interaction rate. It is available in Mobile Push, Web Pop Up, and In-App Messages to create more interactive and conversion-focused campaigns.
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Acquisition
TL;DR
Acquisition is the process of gaining new users and understanding how they start interacting with your product.
DEFINITION
Acquisition refers to the process of attracting new users to your app, website, or digital product. It includes all marketing and product-driven activities that generate installs, sign-ups, or first-time engagements. In Netmera, acquisition insights help you understand where new users come from, how they behave after onboarding, and which campaigns contribute most effectively to early growth. Acquisition insights appear in Reports & Analytics, especially in areas focused on:
Installs
First-time user behavior
Campaign attribution
Early engagement trends
Funnel performance
These metrics help measure how effectively your campaigns convert visitors into active customers.
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Active User
TL;DR
Users who interact with your app within a defined time window (daily, weekly, or monthly).
DEFINITION
An active user is someone who opens or interacts with your app within a specific time period. Activity is typically measured using standard engagement metrics such as:
Daily Active Users (DAU): Users who open the app at least once per day
Weekly Active Users (WAU): Users who interact with the app at least once a week
Monthly Active Users (MAU): Users active at least once during the month
For example, in Netmera, an active user may be someone who opens the mobile app, triggers an event, or performs a meaningful in-app action within the selected reporting period. You can track DAU, WAU, and MAU under the Performance section of the dashboard. These metrics are essential for understanding your application's reach, usage frequency, and overall engagement trends.
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AI Text Generator
TL;DR
A tool that uses AI to generate tailored push notification text based on your inputs.
DEFINITION
The AI Text Generator helps you create engaging and relevant push notification content with minimal effort. By using AI, Netmera generates message text based on inputs such as language, industry, and use case. This feature supports faster content creation and helps marketers craft personalized, high-quality notifications. It is available in push notifications to quickly create optimized and personalized message content.
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App Tracking
TL;DR
A foundational system that records every meaningful user action to power analytics, personalization, and lifecycle marketing.
DEFINITION
App Tracking is the core process of recording user behavior, interactions, and lifecycle events within your mobile app or website. In Netmera, these events are collected through SDKs and APIs and distributed to various analytics data stores to support real-time metrics, long-term reporting, and enriched user profiles. This end-to-end tracking flow enables marketers to view both immediate and historical campaign performance with full accuracy.
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Application Version
TL;DR
The specific build or release number of an app, identifying which version a user is currently running.
DEFINITION
The application version shows which release of your mobile or web app a user is currently running. It is an essential data point for tracking user behavior, analyzing update adoption, and creating audiences based on app versions.
Netmera automatically collects the application version from the SDK whenever the app starts. If a user updates the app, Netmera detects this change and records an update event. This allows you to see how many users are on older or newer versions, monitor rollout performance, and target campaigns to specific versions when needed.
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Audit Logs
TL;DR
A detailed record of all system activities, changes, and user actions for security, compliance, and troubleshooting.
DEFINITION
Within the Netmera platform, Audit Logs provide a detailed, time-stamped record of all actions performed in the Netmera Panel. They track who did what and when, offering full visibility into user activity and system changes.
Audit Logs can show which screens were accessed, how often they were visited, and whether any updates or modifications were made. They also track key events such as login/logout activity, content creation or edits, and interactions with specific features. This information supports transparency, troubleshooting, compliance, and operational oversight.
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Average Conversion Rate
TL;DR
The percentage of users who complete a desired action (purchase, signup, click) out of the total audience exposed to a campaign.
DEFINITION
Average Conversion represents the mean conversion rate across all your marketing campaigns. It shows, on average, how often users complete a desired action such as a purchase, signup, or checkout after receiving a message or interacting with your content. This metric helps you evaluate the overall effectiveness of your marketing efforts in driving meaningful user actions.
In Netmera, conversions are tracked by monitoring user events that occur after a campaign is delivered. For example, after a push notification is sent, Netmera measures whether the user opens the message and proceeds to complete a key action like purchase or complete_checkout. These post-message actions are matched with the campaign to calculate the conversion rate.
Average Open Rate
TL;DR
The percentage of users who opened a delivered message or notification.
DEFINITION
Average Open Rate shows how often users open messages you send through channels like Push Notifications or Email. It represents the average percentage of delivered messages that were actually opened by users.
In Netmera, an "open" is recorded whenever a user opens a push notification or an email sent from your campaigns. These open actions are linked with the original message so that Netmera can measure how effective your communication was.
The open rate is calculated by comparing:
how many messages were delivered, and
how many of them were opened.
This metric helps you understand the performance of your messaging strategy across all campaigns.
Average Revenue
TL;DR
The mean revenue generated within a specific period, typically used to measure overall business performance.
DEFINITION
Average Revenue represents the average amount of revenue generated per converted user. It shows the typical monetary impact of your marketing campaigns by revealing how much revenue, on average, each converting user brings in. Revenue data is collected through events that include a revenue attribute, such as purchase or complete_checkout. When these events are processed in the analytics pipeline, their revenue values are added to cumulative revenue counters.
Average Revenue per User (ARPU)
TL;DR
Average revenue generated from each active user over a given time frame.
DEFINITION
ARPU (Average Revenue Per User) indicates how much revenue each active user generates within a selected time period. It is calculated by dividing total revenue by the total number of active users.
The platform aggregates all revenue-related event data and divides the sum by the number of active users during that period. In some cases, this computed value can also be written as a Calculated Attribute on the user profile for segmentation and reporting purposes.
Average Usage Frequency
TL;DR
How often the average user returns to use the app within a given time period.
DEFINITION
Average Usage Frequency measures how often users engage with your mobile or web app within a given time frame. It represents the average number of times users return to your app, helping you evaluate app stickiness and engagement consistency.Each time such an event occurs, a frequency counter associated with the user is incremented. Analytics systems then calculate frequency values, which may also feed into RFM scoring (specifically the Frequency component) for segmentation.
B
Blacklist
TL;DR
A list of users who should not receive messages through specific channels such as Push, Email, or SMS.
DEFINITION
Blacklist is a platform-wide control mechanism used to prevent certain users from receiving messages through specific communication channels (Push, Email, SMS, etc.). Brands typically use blacklists to comply with unsubscribe requests, spam complaints, regulations (GDPR/KVKK), or internal communication policies.
When a blacklist file is uploaded, Netmera identifies the users based on provided identifiers (such as email, phone number, external ID, or device token) and marks them as ineligible for the selected channel. Once blacklisted, the user will not receive messages from any campaign, journey, or automation that uses that channel.
Best Time Delivery
TL;DR
AI-powered delivery that sends each user’s message at their personal best engagement time.
DEFINITION
Best Time Delivery automatically determines the optimal hour to send push notifications to each user for every day of the week. Instead of selecting a single delivery time, Netmera analyzes each user’s historical activity and identifies when they are most likely to be active and responsive. This ensures messages are delivered when the probability of engagement is highest. Currently, Best Time Delivery is supported for push campaigns only. It is not available for SMS, email, or other channel types.
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Bounce Rate
TL;DR
A bounce is when a user leaves instantly (web) or when an email fails to deliver (email).
DEFINITION
Bounce Rate generally refers to the percentage of users who leave a webpage without taking further action. In email communication, “Bounced” represents messages that could not be delivered to a recipient’s inbox. Email bounces occur for two reasons:
Hard Bounce: Permanent delivery failure (invalid or non-existent address).
Soft Bounce: Temporary delivery failure (full inbox, server issue).
Tracking bounce rate helps maintain quality and identify deliverability issues.
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Banner
TL;DR
A rich, image-based push notification format supported on Android.
DEFINITION
A Banner is a visually enriched push notification format displayed on Android devices. It allows you to use background, left, and right images and customize the message text or image content. You can also include a custom push icon to personalize the appearance of your banner notification. It is used in Mobile Push campaigns to deliver visually engaging notifications. Banner notifications are supported on Android only and are not available on iOS.
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Banner, Carousel, Slider & Product Discovery
C
Channel
TL;DR
A channel is a communication medium used to deliver messages to users—such as Push, Email, SMS, WhatsApp, In-App, or Web Push.
DEFINITION
A channel is the method or platform through which Netmera delivers messages and content to users. Each channel supports different formats (e.g., push notification, WhatsApp template, email HTML, in-app banner) and plays a unique role in omnichannel engagement.
Netmera’s supported channels include:
Mobile Push
Web Push
In-App Messaging
Email
SMS
WhatsApp
Netmera connects these channels, enabling consistent, personalized communication that enhances both impact and satisfaction.
Conversion Rate
TL;DR
The percentage of users who complete your target action.
DEFINITION
The conversion rate is the percentage of users who complete a desired action, such as making a purchase, signing up, or completing a key step in a journey. In Netmera, conversions help measure how effectively your campaigns, messages, and user experiences drive meaningful outcomes. Displayed in Reports & Analytics, especially within:
Revenue & Conversion reports
Campaign performance dashboards
Funnel and journey insights
Conversion metrics help brands evaluate the impact of Push, In-App, Email, WhatsApp, and other engagement channels.
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Click-Through Rate (CTR)
TL;DR
How many users clicked an URL after seeing your message.
DEFINITION
Click-Through Rate is the percentage of users who click on a message, ad, or notification after seeing it. CTR helps measure how relevant or engaging your content is to your audience. Formula: CTR = (Total Clicks / Total Impressions) × 100
Click- Through Rate is displayed in Reports & Analytics for Push, In-App, Email, WhatsApp, and other campaign performance dashboards.
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Call-to-Action (CTA)
TL;DR
A button or link that tells users what to do next.
DEFINITION
A Call-to-Action is a prompt such as “Buy Now,” “Sign Up,” or “View Cart” that encourages the user to take a specific action. CTAs appear on webpages, push notifications, emails, in-app messages, and ads. Clear and well-designed CTAs increase engagement and conversions. It is used across Push, In-App, Web, and Email content to guide users toward a desired action.
CTOR (Click-to-Open Rate)
TL;DR
Measures how effective your message content is after it has been opened.
Definition
CTOR (Click-to-Open Rate) indicates how compelling and relevant a message’s content is to users who have already opened it. Unlike CTR, CTOR focuses only on users who showed initial interest by opening the message and measures how many of them clicked on the content or call-to-action (CTA). A high CTOR means that the offer, message copy, or CTA successfully motivated users to take action
Control Group
TL;DR
A randomly selected group of users who do not receive a campaign, used to measure the real impact (lift) of marketing actions.
DEFINITION
A Control Group is a subset of the target audience that is intentionally excluded from receiving a campaign or automation message. These users share the same characteristics as the users who receive the message (Test Group) but are not exposed to the campaign action.
By comparing the conversion or behavior of the Test Group with the Control Group, Netmera enables businesses to measure the true incremental impact (lift) of a campaign. Control group allocation is handled by Netmera’s Targeting Module, where a predefined percentage of eligible users is randomly assigned to the control group and excluded from message delivery.
Churn Rate
TL;DR
The percentage of users who stop using or stop returning to your app.
DEFINITION
Churn Rate is the percentage of users who stop engaging with your app after a certain period. High churn often indicates decreased interest, lower activity, or friction in the user journey. Understanding churn helps brands improve retention and identify at-risk users before they leave.
Churn insights appear in:
AI-Based Churn Segments (predictive modeling to detect at-risk users)
Reports & Analytics (engagement, session trends, retention patterns)
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AI-Based Churn Segments, Reports → Engagement & Sessions
Contact Upload
TL;DR
Bulk upload tool used to update user data, manage consent, and prepare users for targeting.
DEFINITION
Contact Upload is a dashboard that allows brands to upload and update user information in bulk, including profile attributes, opt-in and opt-out statuses, and consent data for different communication channels. Once uploaded, users can be automatically tagged or grouped, making them immediately available for targeting across push notifications, email, SMS, web push, and automation campaigns. This feature helps keep user data up to date and ensures accurate, consent-aware engagement.
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Cohort
TL;DR
A user group defined by a shared trait or action in a specific time period.
DEFINITION
A cohort is a group of users who share a common characteristic or action within a defined time period such as installing the app in the same week or completing a purchase during a specific campaign. Cohort analysis helps track how groups behave over time, revealing patterns in retention, conversions, and engagement. It is used in Reports & Analytics to analyze retention, revenue, and behavioral patterns over time.
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Cross-Channel Messaging
TL;DR
Coordinated messaging across multiple channels to create a seamless user experience.
DEFINITION
Cross-channel messaging refers to delivering coordinated communications across multiple channels such as Push, In-App, Email, SMS, and WhatsApp to ensure consistent engagement. By using multiple channels together within a unified strategy, brands can reach users at the right moment, on the right device, and improve overall campaign performance. It is used in Journeys and Campaigns to design connected mobile, web, and messaging flows.
Coupon Code Lists
TL;DR
A feature for managing and delivering your own coupon codes in campaigns.
DEFINITION
Coupon Code Lists allow you to upload, manage, and distribute your existing coupon codes for campaigns. You can track available codes, set expiry dates, monitor usage, and export assignment logs. Netmera supports both fixed codes (shared by all users) and unique code lists, each assigned once per user. Netmera does not generate coupon codes; it only manages and distributes the codes you provide. Used in Push, SMS, Widgets (e.g., Spin to Win), and any flow that assigns coupon codes to users.
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D
Daily Active
TL;DR
The number of unique users who actively interact with your app on a given day.
Definition
Daily Active refers to the count of unique users who perform at least one meaningful action within your application during a single day. These actions may include opening the app, browsing screens, clicking features, or completing events such as purchases. This metric helps measure daily engagement and indicates how many users are actively using the app on a typical day.
Daily Event Count
TL;DR
The total number of events triggered by users in your app within a single day.
Definition
Daily Event Count represents the total volume of tracked events generated by users during a single day. Events may include actions such as clicks, page views, add-to-cart actions, purchases, or interactions with specific features. This metric provides detailed insight into user behavior frequency and allows analysis of how often specific interactions occur over time.
Deep Links
TL;DR
A link that opens a specific screen inside your app instead of the homepage.
DEFINITION
Deep linking directs users to a precise in-app location such as a product page, category, cart, or campaign detail when they click a notification, email, SMS, or web link. This improves relevance and reduces friction by taking the user directly to the content they intended to see, increasing engagement and conversion rates.
Deferred Deep Linking
TL;DR
A deep link that still works even if the app is not installed - sending the user to the App Store first, then automatically to the correct in-app screen after install.
DEFINITION
Deferred Deep Linking allows users to reach the exact target screen in your app, even if the app is not installed at the time they click the link. The user is first redirected to the App Store, and after installation, they are taken directly to the intended location (e.g., product page, onboarding step, checkout flow). This feature unifies all channels push, SMS, email, QR codes, web banners into a seamless journey, ensuring campaign flows continue without interruption. It also supports customized pre-install landing pages, fallback routing, and full-funnel reporting (Click → App Store → Install → Target Screen), making omnichannel engagement consistent and measurable.
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Dynamic Content
TL;DR
Automatically adapts message content based on user data and real-time context at delivery time.
DEFINITION
Dynamic Content refers to the ability to modify the content of a message at the moment it is delivered, based on the recipient’s profile attributes, past behavior, or real-time context. Instead of sending static messages, dynamic content ensures that each user receives a personalized and relevant version of the same message. In Netmera, dynamic content is typically implemented using placeholders and API parameters, allowing messages across channels such as push notifications, email, SMS, and in-app messages to reflect user-specific data instantly.
E
Engagement
TL;DR
Engagement refers to how actively users interact with your app, messages, and brand across all touchpoints.
DEFINITION
Engagement describes the level of interaction between users and your app, website, notifications, or campaigns. It includes all actions that show user interest or activity such as opening the app, clicking a notification, viewing a screen, responding to a message, or triggering events.
In Netmera, engagement is measured through a combination of events, channel interactions, and behavioral metrics. It powers segmentation, journey triggers, personalization, predictive models, and campaign performance analytics. Netmera’s omnichannel structure Mobile Push, In-App, Web Push, Email, SMS, WhatsApp allows you to analyze engagement holistically and deliver personalized experiences that improve activity, retention, and long-term loyalty.
Email Reputation
TL;DR
A measure of how trustworthy an email sender is in the eyes of email service providers.
Definition
Email Reputation refers to the overall trust score assigned to a sender based on their email sending behavior. It is influenced by factors such as bounce rates, spam complaints, unsubscribe actions, and compliance with permission management regulations. Maintaining a strong email reputation helps ensure high deliverability and prevents emails from being filtered as spam. Platforms like Netmera support email reputation management by monitoring delivery signals, consent status, and user feedback to keep sender activity compliant and reliable.
Event
TL;DR
An event is any user action or system-triggered activity tracked by Netmera to understand behavior and power targeting, analytics, and automation.
Definition
An event represents a recorded action performed by the user or automatically generated by the application or system. Netmera collects events to analyze user behavior, build dynamic segments, trigger automated journeys, and measure app performance.
Event types in Netmera include:
Automated Events captured automatically by the SDK
Predefined Events with a standardized structure
Custom Events defined based on application-specific needs
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Automated events, Pre-defined events, Custom-events
Export
TL;DR
Automatically or manually transfers selected data from Netmera to an external destination such as an FTP server.
Definition
Export is a feature that allows selected data to be transferred from the Netmera platform to an external location, such as an FTP server, in a structured and automated way. Exports can be scheduled to run at regular intervals or triggered manually to retrieve up-to-date data on demand. This functionality helps teams access campaign results, user data, or reports without manual data extraction, supporting reliable data sharing and reporting workflows.
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F
Fallback
TL;DR
A backup delivery scenario that ensures a message reaches the user through an alternative channel if the primary channel fails.
DEFINITION
Fallback is a mechanism that allows brands to define alternative delivery paths when a message cannot be delivered through the primary channel. If a notification is undelivered within a defined time or condition, the system automatically triggers a secondary channel such as SMS, Email, or WhatsApp.
Fallback scenarios are commonly used in omnichannel flows, including WhatsApp Deferred Deep Linking, to preserve context and ensure users still reach the intended content or destination even when the original delivery fails.
Frequency Capping
TL;DR
Controls how often users can receive messages to prevent over-messaging and protect engagement.
DEFINITION
Frequency Capping is a mechanism that limits the number of messages a user can receive within a defined time period. It helps prevent message fatigue, protects sender reputation, and ensures a balanced communication experience across campaigns and automation flows.
Common Frequency Capping Types include:
Application-level limits: Restrict the total number of messages a user can receive from an app.
Message-level limits: Limit how often a specific campaign or automation message is sent.
Maximum action count: Caps how many times a user can receive messages from the same trigger.
Channel-level limits: Apply frequency controls per channel (Push, SMS, Email).
FTP Push & Data Transfer
TL;DR
A secure FTP-based integration for automated data import and export.
DEFINITION
FTP Push & Data Transfer is a secure integration method that enables automated data exchange between external systems and the Netmera platform. It allows brands to import user data, trigger personalized push notifications, update user profile attributes, and export campaign or transactional reports. This approach simplifies large-scale data operations while ensuring reliability and security.
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Funnel
TL;DR
A funnel tracks how users progress through a series of steps from first interaction to final conversion.
DEFINITION
A Funnel is a visual representation of the user journey, showing how people move through key stages such as “View → Click → Add to Cart → Purchase.” It reveals where users continue, where they drop off, and which steps need improvement.
Funnel Analysis helps you understand why users fail to convert by highlighting friction points in their journey. In Netmera, funnels can be built from events, channel interactions, and behavioral sequences. They are essential for optimizing campaigns, journeys, and user experience design.
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G
Geofence
TL;DR
A virtual geographic boundary that triggers actions when a user enters or exits a location.
DEFINITION
A geofence is a virtual perimeter placed around a real-world geographic area. In Netmera, geofencing enables location-based engagement by sending targeted, real-time notifications when users enter or leave designated zones. This feature is ideal for store visits, physical events, or region-specific promotions.
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I
Installs
TL;DR
The number of new users who install an app within a selected time period.
DEFINITION
Installs represent the total number of users who have newly installed an application during a defined timeframe, such as daily, weekly, or monthly. This metric is commonly used to evaluate user acquisition performance and measure the effectiveness of marketing, promotional, and app store optimization efforts
IYS Permission Hub
TL;DR
A centralized solution for managing and synchronizing user communication consents with Turkey’s IYS system.
DEFINITION
The IYS Permission Hub is a Netmera feature that helps brands manage user communication permissions in compliance with Turkey’s IYS (İleti Yönetim Sistemi) regulations. It provides a single interface to control how consent data is synchronized between Netmera and IYS, allowing businesses to choose the most suitable compliance flow based on their operational needs. By supporting different permission management modes, the IYS Permission Hub ensures accurate consent handling, reduces legal risk, and simplifies omnichannel permission management at scale.
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J
Journey
TL;DR
A Journey is an automated, multi-step workflow that guides each user through personalized messages and actions based on real-time behaviors.
DEFINITION
A Journey is a no-code, multichannel workflow in Netmera that delivers personalized, behavior-driven communications across channels such as Push, Email, SMS, In-App, and WhatsApp. Journeys react to real-time user actions like opening a notification, viewing a product, or completing an event and automatically guide each user through the most relevant path.
Journeys support:
Behavior-based triggers
Time delays
Conditional branching (AND/OR)
Multiple channels within a single flow
Live performance monitoring
A/B testing of steps
Marketers can design simple onboarding sequences or complex engagement funnels without technical support. Journeys ensure that users receive the right message at the right time, improving conversions, retention, and overall engagement.
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K
KPI (Key Performance Indicator)
TL;DR
A measurable metric used to track performance and progress toward specific business goals.
DEFINITION
A KPI (Key Performance Indicator) is a quantifiable metric used to evaluate how effectively a product, team, or organization is achieving its defined objectives. KPIs translate strategic goals into measurable outcomes, allowing teams to monitor performance, identify trends, and make data-driven decisions. In product and marketing contexts, KPIs are commonly used to assess growth, engagement, retention, and revenue performance.
KPI's Monthly
TL;DR
A set of key metrics that summarize product performance and user engagement on a monthly basis.
DEFINITION
Monthly KPIs represent core performance indicators calculated over a monthly period to provide a high-level view of an application’s health and effectiveness. These metrics help teams track long-term trends, evaluate the impact of campaigns and product changes, and align performance with business objectives. In Netmera, Monthly KPIs typically include metrics related to conversion, revenue, retention, and user engagement.
Common Monthly KPIs include:
App Conversion Rate (%) – Measures how effectively users complete desired actions.
Average Revenue per User (ARPU) – Indicates the average revenue generated per user.
30-Day Retention (%) – Shows how many users return after 30 days.
Session Length (Minutes) – Reflects average time spent per session.
Average Usage Frequency (Times) – Indicates how often users interact with the app.
L
Landing Pages
TL;DR
Dedicated web pages designed to drive conversions from marketing campaigns.
DEFINITION
Landing Pages are standalone web pages created for specific marketing or promotional goals, such as sign-ups, downloads, or purchases. They are typically accessed through campaign touchpoints like push notifications, email messages, social media ads, or paid advertisements. By focusing on a single action, landing pages help reduce friction, improve conversion rates, and maintain message consistency across channels.
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Live Activities
TL;DR
Displays real-time, glanceable updates on iOS surfaces without requiring users to open the app.
DEFINITION
Live Activities enable mobile apps to show dynamic, real-time information on iOS surfaces such as the Lock Screen, Dynamic Island, StandBy, and Apple Watch Smart Stack. They are designed for short- to medium-duration activities like delivery tracking, live sports scores, or fitness updates, allowing users to monitor ongoing events at a glance. Live Activities focus on timely, useful information and should avoid promotional or sensitive content to maintain a high-quality user experience.
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O
Opt-in
TL;DR
Opt-in is the user’s explicit permission to receive messages through channels like Push, Email, SMS, or WhatsApp.
DEFINITION
Opt-in refers to a user voluntarily granting permission for receiving communications from your application. Depending on the channel, opt-in may be required by the device (push permission on iOS/Android), by law (GDPR, KVKK), or by platform rules (email/SMS/WhatsApp consents).
In Netmera, a user must opt in before becoming eligible to receive channel-specific messages such as Push, Email, SMS, or WhatsApp. Opt-in directly impacts deliverability, audience size, and the effectiveness of campaigns. Monitoring opt-in rates is essential for maintaining healthy engagement and compliance.
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Opt-out
TL;DR
Opt-out occurs when users revoke permission and stop receiving communications from a specific channel.
DEFINITION
Opt-out refers to users withdrawing consent to receive messages through one or more communication channels. Once a user opts out, they become ineligible for related campaigns such as Push, Email, SMS, or WhatsApp.
Netmera provides an Opt-Out page where you can track users who have opted out over different time ranges (last week, month, year, or custom dates). This feature helps you analyze trends, understand consent behavior, and maintain compliance with privacy requirements (GDPR, KVKK).
You can also export opted-out users, including their external IDs, for deeper analysis. Export files remain unaffected by chart filters or date adjustments, ensuring consistent data extraction.
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P
Personalization
TL;DR
Delivers tailored messages, content, and experiences to users based on their data and behavior.
DEFINITION
Personalization is the ability to customize user experiences by using profile attributes, behavioral data, and real-time events. It allows brands to show different messages, offers, or content to different users based on who they are, what they do, and when they interact. In Netmera, personalization is powered by user profile attributes, event tracking, segmentation, and dynamic content, enabling highly relevant communication across channels such as push notifications, email, SMS, in-app messages, and journeys.
Predictive Segments
TL;DR
AI-powered segments that predict user actions such as churn, conversion, or engagement based on past behavior.
DEFINITION
Predictive Segments use Netmera’s AI to analyze user behaviors, event histories, and real-time interaction patterns to estimate the likelihood of future actions. Unlike static segments, these dynamic models learn from historical and contextual data, helping you identify users who are likely to churn, convert, return, re-engage, or perform any custom event you define. This feature is fully customizable your team can choose any event or event attribute as the basis for prediction, enabling precise, proactive, and highly targeted omnichannel campaigns.
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Profile Analytics
TL;DR
Analyzes user profile attributes over time to understand audience composition and behavioral trends.
DEFINITION
Profile Analytics is a feature that enables brands to analyze user profile attributes—such as demographics, preferences, and engagement indicators—within a selected time period. By filtering profiles based on specific attributes and values, teams can identify patterns, segment users more effectively, and gain insights into how different user groups evolve over time. This analysis supports data-driven decisions for personalization, targeting, and retention strategies by providing a clear view of who users are and how their profiles change.
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Profile Attributes
TL; DR
Profile Attributes are user details that help to segment, target, and personalize campaigns.
DEFINITION
Profile Attributes are structured pieces of information tied to each user profile such as name, email, membership tier, preferred categories, or last order amount. These attributes form the foundation of segmentation, targeting, and personalization. By defining meaningful traits for each user, Profile Attributes help to build rich customer profiles and deliver more relevant, data-driven communication across channels. Profile Attributes are used in:
Segments
Personalized campaigns
Journeys and automation
Dynamic content
Reports & Analytics
They allow you to create precise audiences and tailor messages based on user traits.
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Recall Mechanism
TL;DR
Allows sent push notifications to be removed or updated after delivery.
DEFINITION
The Recall Mechanism gives brands control over push notifications even after they have been sent to users’ devices. If a message contains an error or needs urgent updates, Recall enables the notification to be withdrawn from the user’s view. This feature helps maintain message accuracy, reduce confusion, and ensure a consistent and trustworthy communication experience.
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Reinstalls
TL;DR
Tracks users who reinstall the app after previously uninstalling it.
DEFINITION
Reinstalls measure the number of users who return to an application after having uninstalled it earlier. This metric provides insight into re-engagement and brand loyalty, helping teams understand how often users reconsider the app and what factors may drive them back.
Retention
TL;DR
Retention measures how many users continue returning to your app or engaging with your brand over time.
DEFINITION
Retention is a key metric that shows the percentage of users who remain active after their initial interaction with your product. It measures how effectively you sustain user engagement across days, weeks, or months. High retention indicates strong satisfaction, continued interest, and successful user experience.
In Netmera, retention is observed through behaviors such as opening the app, triggering events, responding to notifications, or progressing through journeys. Retention insights help teams identify drop-off points, evaluate long-term engagement, and improve re-engagement strategies.
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Roles and Permissions
TL;DR
Defines what each user can see and do within the Netmera platform.
DEFINITION
Roles and Permissions control access levels and capabilities within the Netmera platform by assigning predefined privileges to different user roles. This structure ensures that users have appropriate visibility and control based on their responsibilities, supporting secure collaboration and operational efficiency. Permissions can be customized to align with organizational needs, allowing teams such as administrators, developers, marketers, and viewers to work within clearly defined boundaries.
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Segments
TL;DR
Segments group users based on shared attributes, behaviors, or events so you can deliver highly targeted and personalized communication.
DEFINITION
Segments are dynamic user groups created within Netmera to organize your audience based on behavioral patterns, profile attributes, actions, interests, or external data. Segmentation allows you to deliver personalized, relevant, and timely messages to specific user cohorts rather than sending the same message to everyone.
In Netmera, segmentation enables:
Targeting users by demographics (age, location, device)
Behavioral filtering (purchase history, app usage, engagement level)
Event-based segmentation (search, product view, add to cart, purchase)
Tag-based segmentation
AI-powered predictive segmentation
External-data-based segmentation (via connectors)
Segments update in real time, ensuring that users automatically enter or leave a segment as their behavior or profile changes.
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Predictive Segments, Ready To Use Segments, Rule-Based Segments, Connector Segments
Spin to Win
TL;DR
A gamified widget that lets users spin a wheel to win rewards and increase engagement.
DEFINITION
Spin to Win is an interactive, gamified reward component that allows users to spin a digital wheel and receive randomized rewards such as coupon codes, deep links, or custom messages. It is commonly used in engagement campaigns, lead collection flows, promotional activities, and loyalty programs. Each wheel includes configurable slices, visual design options, reward logic, and probability settings. By combining interactivity with measurable outcomes, Spin to Win helps brands boost user engagement, conversions, and retention while tracking performance through detailed analytics.
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Tag Manager
TL;DR
A tool that manages tracking tags from a single interface without requiring code changes.
DEFINITION
Tag Manager is a system that allows teams to create, update, and manage tracking tags without modifying a website’s codebase. Tags are small code snippets used to track user behavior, collect analytics data, or integrate third-party tools. By centralizing tag management in one interface, Tag Manager enables faster deployments, reduces dependency on developers, and ensures consistent control over data collection.
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Tagless Data Capture
TL;DR
Automatically collects user behavior data without manual tagging.
DEFINITION
Tagless Data Capture is a Netmera capability that automatically detects and records user actions without requiring manual tagging or custom code. By analyzing user interactions, it builds a comprehensive behavioral dataset for analytics, segmentation, and automated marketing workflows while significantly reducing development effort.
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Transactional Message
TL;DR
An automated message sent to users to deliver critical, action-related information in real time.
DEFINITION
A Transactional Message is an automated notification sent to users in response to a specific action or event, such as completing a purchase, resetting a password, or updating an order status.
These messages are typically triggered via backend integrations and delivered instantly to ensure timely and relevant communication. Transactional messages focus on providing essential information or confirmations that improve the user experience and support the successful completion of a user’s interaction with the platform. Common examples include order confirmations, shipping notifications, appointment reminders, and password reset emails.
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U
Uninstalls
TL;DR
The number of users who remove the app from their devices.
DEFINITION
Uninstalls indicate how many users have deleted an application from their devices within a given timeframe. Monitoring uninstall trends helps identify potential retention issues such as poor onboarding, performance problems, or unmet user expectations, and supports data-driven improvements to the overall user experience.
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Webhooks
TL;DR
A real-time mechanism that sends event data from your organisation to an external system when a specific action occurs.
DEFINITION
A Webhook is an event-driven communication method that allows Netmera to automatically send data to an external system when a predefined event occurs. Instead of external systems continuously requesting updates, Netmera pushes event data to a specified URL in real time. Webhooks are commonly used to synchronize user actions, trigger workflows in external platforms, and keep systems aligned without unnecessary polling or delays.
Whitelist
TL;DR
A list of users who are allowed to receive messages again after previously being blacklisted.
DEFINITION
Whitelist allows you to restore messaging permission for users who were previously blacklisted for channels such as Email, SMS, or Push. It is essentially the reverse of the blacklist process.
When a Whitelist Upload file is added, Netmera identifies the users based on the provided identifiers (email, phone number, external ID, device token). These users are then removed from the blacklist and become eligible to receive communications through the selected channels again.
Netmera instantly reflects this change during message delivery checks, ensuring that users who were restored can receive messages without delay. A tag may also be assigned during the whitelist process to track reinstated users.
Widgets
TL;DR
No-code, interactive UI components used to engage users and drive actions directly inside apps and websites.
DEFINITION
Widgets are customizable, in-app and web UI components that enable brands to deliver personalized and interactive experiences without writing code. They can be used to display pop-ups, banners, announcements, coupon reveals, or call-to-action elements, and are shown to targeted user segments at the right moment. By bringing engagement directly into the user interface, Widgets help increase interaction, conversions, and retention while allowing teams to launch quickly and measure user responses in real time.
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