Creating an SMS campaign
Step 1: Setup
Setup section is the first step in the Create New Campaign process, where you can set a name for your campaign in the Campaign Name section. For SMS message, on this step you are going to choose SMS type to continue editing your message.
Warning:
Campaign Name does not override, nor replace a SMS header, but instead allows a name that can be internally facing. This is particularly important when a user has multiple campaigns with the same title and so needs a name that is more distinct and internally facing for reporting.
On the left side you have Text as the SMS format only supports text content.
On the right side of the Campaign Type section, you can see the estimated number of users that the message can reach. This information provides you with valuable insights into the reach of your campaign to your target group.
Step 2: What
The second step in launching your notification is What section. In the What step, the content of the push notification is created. Fields such as notification text or SMS header that will appear on target devices are defined in this step.
Category
Category field allows you to categorize your messages based on your own predefined criteria or use case. For example, you might have categories such as Promotions, News Updates, Account Notifications, or any other relevant labels that align with your messaging strategy.
By assigning each notification to a specific category, you can quickly access, filter and manage related messages. Whether you're sending promotional offers, important announcements, or transactional updates, Message Categories help streamline your workflow and enhance your notification management.
SMS Header
It is determined by which name the SMS will be sent to be viewed by the users. It is created from the Connectors > Installed tab and the created header is selected in this section.
Notification Message
The notification message is the main body of your notification and it's important to make it informative and engaging. This can include text and emojis to convey your message effectively. For instance, you could send a notification message to alert users of a low balance or unusual activity or use emojis to make a notification message more exciting and encourage users to take action for your notification.
Include URLs
You can include URLs in your notification messages wherever you'd like. When crafting your messages, simply type the URL you want to include in the message area, and it will be displayed as a clickable link in the message. This way, users receiving the notification can click on the link to access the provided URL.
Shorten URLs
When including a URL in your SMS message content, you have the option to utilize the Shorten URLs feature. With this feature enabled, lengthy URLs can be condensed into shorter versions, reducing the character count and maximizing the message space available for your content. This is particularly useful in SMS messages, where character limitations apply.
Shorten URL Details
Shorten URLs option on Netmera Panel allows you to shorten your URLs, reducing them to as short as 11 characters. So, by using just 11 characters for your URLs, you can convey your message effectively while still providing recipients with the essential links they need.
Personalized Message
You can use personalized messages to greet your users by their first name, or send them notifications about products or services that are specifically relevant to their interests or past behavior on your app. This helps create a stronger personal connection and increases user engagement and loyalty.
Personalized message can be sent if you have Profile Attributes for users. You may do this by transferring user informations such as name, surname, age to Netmera.
Examples:
Default message: “Happy birthday!”
Personalized message: “Wishing you a sweet @{age}th birthday @{name}!” becomes “Wishing you a sweet 26th birthday Simon!”
Label
Labels are an optional feature that allows panel users to tag their campaigns with specific labels for organizational purposes. Labels can be used to categorize campaigns and make it easier to search for and analyze campaign performance in reporting pages.
You can visit Message Labels to learn how to create new message labels for your campaigns.
For example, if you have multiple campaigns targeting different user segments, you can label each campaign accordingly such as New Users, Retargeting, Holiday Sale to quickly filter and compare results.While not required, labels can be a helpful tool for managing and optimizing your campaigns.
Step 3: Who
In the Who step, the target audience for your SMS notification is determined. The SMS notification can be sent to all users (send all) or your target audience can be narrowed by selecting the users by Select Users or Advanced, explained below.
Send All
This option allows you to send your SMS to all of your subscribers who have opted in to receive SMS notifications.
Select Users
This option enables you to target specific users based on different criteria, such as location, language, and more.
Select Users Options
Tag
You can segment your users based on tags that you have created in the Targeting>Tags section. Once you have added at least two tags, you can modify your tag preference using 'And/Or logical operators. This allows you to refine your targeting and reach specific groups of users who share certain characteristics or behaviors.
Segment
Segments are groups of users that are dynamically structured. Based on the actions they take on the app, users can either enter or exit these segments as their behaviour changes. After adding at least 2 parameters, you can modify your segment preference with And/Or logical operators. You can also create new segments in Targeting > Segments.
To learn more, please refer to the Segments section.
Device Type
Target users based on their device type, such as Desktop, Mobile, or Tablet. After adding at least two parameters, you can refine your selection using AND / OR operators. This option helps tailor notifications to users depending on their device experience.
Profile
Target users whose profile attributes match specific values. For example, you can select users whose gender equals female or whose age equals 25. After adding at least two parameters, you can further refine your criteria using AND / OR logical operators.
Response Target users based on whether they interacted with a previous push notification. For instance, you can retarget users who did not interact with a previous campaign (e.g., a sale announcement) by sending a follow-up offer to encourage engagement.
Location
Target users based on their geographic location. You can specify a region (city, state, or country), search by latitude and longitude, or simply enter a location name. You can also set a radius and select the area directly on the map to reach users within that distance.
Advanced
This option provides more advanced settings for targeting specific users based on specific actions or behaviors they have taken on your website or app. This feature allows you to create highly personalized and targeted SMS notifications to drive engagement and conversions.
Advanced User Options
New filters can be defined using conditions and groups by selecting Advanced option.
By adding conditions and groups, you can tailor your SMS promotions to customers who have shown an interest in your brand by either purchasing a specific product, subscribing to your newsletter, or browsing your website.
AND: Includes only users who meet all selected conditions.
OR: Includes users who meet any of the selected conditions.
By clicking Add Condition or Add Group you may choose the criteria which suits your notification the best. More than one Condition or Group can be added to serve best according to your needs.
After you have chosen your target audience, Selection Criteria will show you who you are broadcasting to, number of users and number of devices the notification will be delivered.
Ignore User Message Limits
Push notification providers set limits on the number of push notifications that can be sent to a user within a certain period of time to prevent spamming or overwhelming the user. However, this is an option that allows sending push notifications to users who have exceeded their message limits. Ignore User Message Limits option can be used to bypass the limit and ensure that the message is delivered.
Limit Target Users
You can specify the maximum number of users who will receive the campaign with this toggle. This is useful when you want to control the campaign reach and ensure that it doesn't go beyond a certain limit. Once the maximum number of users is reached, the campaign will stop being sent to any additional users, even if they meet the campaign's targeting criteria.
Step 4: When
On Start sending messages section you have two options you can send your messages instantly with selecting Now or you can set them for further date with selecting On specific time.
Delivery Speed
From the Delivery Speed option, choose how you want your Web Push notifications to be sent:
Send Fast: Delivers the notification to all users at once.
Send in Packages: Sends notifications in batches of a specified size. Select this option for larger audiences to optimize delivery performance and ensure smoother message distribution.
Step 5: GO!
Once you have completed all four steps, you can access all the information related to the SMS created in the GO stage.
After checking the details and testing on your device, it's finally time to send your notification to your audience. Just click on Send and wait for your Reports!
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