Personalized Web Push

Personalized messages allow you to reach your users with content tailored to their individual profile attributes such as name, surname, age, goal, or any other data stored in your system. This feature helps create more meaningful, relevant, and engaging notifications that strengthen user retention and loyalty.

Examples of personalized messages

Wishing you a sweet {@age}th birthday {@name}! → Wishing you a sweet 26th birthday Simon!

Hey {@name}, time to lace up those shoes and hit the pavement to achieve your {@goal} challenge! → Hey John, time to lace up those shoes and hit the pavement to achieve your 5K challenge!

Profile Attributes Requirement

To send Personalized Message/Subtext, users must have the relevant Profile Attributes defined. Steps

1. Go to Profile Attributes and select the attributes (e.g., name, age, city) and click Add to include them into your message.

2. (Optional) To include a promo code, open Promotion Code, choose a code, and click Add.

3. Ensure these attributes are implemented in your user database before sending the campaign.

Please see Profile Attributes or Coupon Code Lists for more information.

Creating Personalized Web Message

In Step 2: What of campaign creation, you'll encounter the Personalized Message section. You can personalize your content in two ways:

1. Typing the attribute in the {@} format (e.g., {@name}), or

2. Select a profile attribute from the drop-down menu and click Add.

When any of the parameter is null

If a user’s profile attribute is empty (null), you can choose one of two delivery options:

• Do not send message: Users missing the required attribute will not receive any message.

• Send default notification message: Users missing the required attribute receives the default Notification Message instead of the personalized one.

This ensures that every user still receives relevant communication even when some data fields are incomplete.

Personalized Subtext

In Step 2: What, you’ll find the Personalized Subtext section. Here, you can insert personalized content by either:

1. Typing the attribute in the {@} format (e.g., {@name}), or

2. Selecting a profile attribute from the drop-down menu and clicking Add.

When any of the parameter is null

If a user’s profile attribute is missing (null), you can choose one of the following options:

• Do not send message: The user will not receive the notification if the required attribute is empty.

• Send default notification message: The user will receive the default Notification Message instead of the Personalized Message.

This setting ensures that users without complete profile data are handled appropriately without disrupting your campaign flow.