Creating Deferred Deep Links

This page allows you to create new deferred deep links that guide users to the correct in-app location even if the app is not yet installed. Each link can contain deep links for iOS, Android, and web, with optional fallback and redirection rules.

Deferred Link Name

Defines the unique identifier for the deep link configuration.

Enter a descriptive name for the deferred deep link. Example: impactfintech-wallet-link

Deep Links

Specifies destination URLs for different platforms. These determine where users will land if they already have the app installed.

iOS Deep Link URL

• Format: Universal Links (HTTPS URLs) or custom myapp:// schemes.

• Example (Universal Link): https://impactfintech.com/wallet

• Example (Custom Scheme): impactfintech://wallet

Linking Options

If you use a custom scheme such as myapp://, users may encounter a confirmation prompt after clicking the Download button on the landing page. Selecting OK allows the download to proceed normally.

• Universal Links, verified by Apple, use secure HTTPS URLs and open the target in-app content directly without additional screens or redirects. To prevent the confirmation prompt, use Universal Links for your Deep Link URLs.

• However, tracking reliability may vary depending on your app configuration and user flow. If maintaining full tracking accuracy is critical, prefer using the custom scheme (myapp://) option.

Android Deep Link URL

• Format: Android App Links (HTTPS URLs) or custom myapp:// schemes.

• Example (App Link): https://impactfintech.com/wallet

• Example (Custom Scheme): impactfintech://wallet

Android App Links

Android App Links use HTTPS URLs and automatically open the app for verified domains. They simplify navigation but are optional—because Android does not show any additional prompts for myapp:// schemes. Therefore, we suggest using custom schemes for Android links for more precise analytics metrics.

Web Page URL

• Defines the web fallback for users opening the link on desktop browsers.

• Example: https://impactfintech.com/walletcampaigndetails

Notes

• If the app is installed → users open the target screen directly.

• If the app is not installed → users are redirected to the app store, then routed to this in-app destination after installation.

• If opened on desktop → users are sent to the defined Web Page URL.

Fallback URL

Used when no other redirection or deep link condition is met. It ensures users always reach a valid page.

1. Enter a general-purpose fallback URL. Example: https://impactfintech.com/homepage

2. This page should provide information or download options for your app.

Store Redirections

Specifies store-level redirects when users need to install the app.

1. Click Select platform to choose:

   • Google Play

   • iOS Store

2. Paste the corresponding store URL. Example URLs:

   • Google Play: http://play.google.com/store/apps/details?id=com.impactfintech

   • iOS Store: https://apps.apple.com/app/impact-fintech

3. Click Add Redirection to save each.

Deferred Link Domain

Defines the domain from which the deferred link will be generated. This domain determines the base URL used in campaigns and external links.

1. Choose your verified link domain from the dropdown. Example: https://impactwallet.nms.ist

2. The selected domain will form the root of your generated links. Example full link: https://impactwallet.nms.ist/impactfintech-wallet-link

Multiple Domains You can add multiple deferred link domains for your apps. This is useful if your application includes several brands or service categories.

Examples:

• Different brands within the same app: Food Delivery, Groceries, Finance

• Category-based differentiation: Cosmetics, Electronics, Home Appliances

Each domain can represent a unique brand identity or campaign group, helping you categorize and track links according to their business purpose.

Save and Test

1. Review all filled fields for correctness.

2. Click Save to create the deferred deep link.

3. Copy and test the generated link:

   • On iOS and Android devices (with and without the app installed)

   • On desktop browsers (to confirm web and fallback URLs)

Verification

• If the app is installed → Deep link opens the correct in-app page.

• If the app is not installed → Redirects to store → On first open, navigates to the deep link target.

• On desktop → Redirects to Web Page URL or Fallback URL.

Example Configuration Summary

Outcome

After setup, your deferred deep link will:

• Detect the user’s platform.

• Route installed users directly to in-app content.

• Redirect new users to the store, then preserve their context post-installation.

• Provide reliable desktop and fallback routing to maintain campaign continuity.