Export Module
Export (User Selection) Module is the action layer on top of user lists in the panel. It allows targeting users and performing follow‑up actions from the same screen, without switching contexts.
The module combines user list actions and data export into a single, consistent experience designed for operational workflows such as audience creation, tagging, and data handoff to external systems.
Key benefits:
Perform actions and exports without leaving the list view
Use a single, standardized export experience across the panel
Export multiple identifiers in one file for downstream matching and analysis
Where Is It Used?
Export Module appears on all screens that display user lists.
Targeting
Campaign Reports
Reports
Analytics
The available actions, identifiers, and export formats may vary depending on the screen context.
Typical Actions
Depending on permissions and screen context, the following actions can be available:
Add users to an audience
Tag users
Export selected users to a file
Actions apply to the current result set or selected users, depending on the screen behavior.
For tagging behavior and rules, see Tags.
Export Flow: Export Selected Users to File
When exporting from a user list, a standard Export dialog opens. This dialog is used consistently across the panel to download user data in a structured format.
End‑to‑End Flow
Select users from the list or use the full result set
Open the Export action
Select identifiers
Choose file format
Start export and download the file
Step 1: Identifier Selection (Multi‑Select)
The export dialog supports selecting multiple user identifiers at the same time.
Common Identifier Fields
Email
External ID
MSISDN
Mobile Advertiser ID (for example, GAID or IDFA)
One or more identifiers can be selected in a single export.
Step 2: How Columns Are Created
Each selected identifier is exported as a separate column in the file
Column order follows the default UI field order
If a user does not have a value for a selected identifier, the corresponding cell is exported as null
This structure enables:
Carrying multiple matching keys in one file
Easier joins in CRM, CDP, or BI workflows
Reduced need for repeated exports
Step 3: File Format
Export output can be generated in the following formats:
.csv.xlsx
Available formats can vary by screen.
Which Identifiers Should Be Selected?
The choice of identifiers depends on the downstream use case:
External ID: Primary user key in most integrations
Email: Required for email‑based matching
MSISDN: Required for SMS or WhatsApp matching
Mobile Advertiser ID: Useful for device‑level analysis and attribution
With multi‑select support, all relevant identifiers can be exported together in a single file.
Null Values
A null value when multi-select options are selected means the user does not have that identifier stored on their profile. This is not an export error.
Checks to Consider
If unexpected null values appear:
Verify that the identifier is set by the app SDK or server‑side integration
Check profile merge and ID mapping configuration
Confirm that the identifier exists on the user profile
Failed Users Export (Campaign Reports)
When a campaign fails partially or completely, failed users can be exported directly from the campaign report. This allows investigating delivery issues without rebuilding segments or rerunning the campaign.
Where to Find It
Open the relevant Campaign Report (mobile push, web push, in-app, pop-up, email, sms)
Navigate to the Failed section
Use the Export action
What Is Included
The export file includes:
Only users who failed in the campaign
Selected user identifiers
A Fail Reason column that explains why each user failed
Fail reasons can include delivery, validation, configuration, or data-related issues, depending on the channel and campaign setup.
This export supports:
Root cause analysis for campaign failures
Identifying missing or invalid user identifiers
Detecting configuration or targeting issues
Reprocessing failed users in a follow-up campaign
Sharing failure data with analytics or operations teams
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