Advertising ID

Netmera Ad_ID Integration

The Netmera SDK provides the ability to retrieve the Ad_ID (Advertising Identifier) for users. This device identifier allows for targeted actions that help you better understand and engage with your users, although it is not used for displaying advertisements. Instead, the Ad_ID is a key variable for tracking user interactions and behavior.

Ad_ID Usage

• The Ad_ID is a unique identifier tied to each user's device.

• It is not used for advertisements within your app but for tracking user activity and enabling more personalized communication and campaigns.

Accessing Ad_ID Information

You can access the Ad_ID under the Settings > User section in the Netmera Panel. This data can then be leveraged for personalized user engagement and strategic decision-making.

Ad_ID Integration Steps

Step 1: Add the Pod Dependency

Add the following to your Podfile:

pod "NetmeraAdId"

Step 2: Request User Authorization

Request user authorization to access the device's advertising identifier with:

Netmera.requestAdvertisingAuthorization()

This prompts the user for permission to access the device's advertisingIdentifier.

Step 3: Set Tracking Transparency

Enable or disable tracking transparency with:

• To enable tracking transparency:

Netmera.setAuthorizedAdvertisingIdentifier(authorized: true)

• To disable tracking transparency

Netmera.setAuthorizedAdvertisingIdentifier(authorized: false)

User Details and Ad_ID in Netmera Panel

You can view the Ad_ID and its permission status under Settings > User in the Netmera Panel. The Ad_ID and whether the user has granted permission to track are visible in the last two columns.

Troubleshooting Ad_ID Panel Visibility

If you cannot find the Ad_ID options in the panel or encounter any issues, please reach out to the Netmera Success Team for assistance.

Filtering Users Based on Ad_ID Permission

You can filter users based on their Ad_ID permission status within the Targeting > People section of the Netmera Panel. This enables you to create campaigns tailored specifically to users who have either granted or denied permission for ad tracking.

Exporting Users Based on Ad_ID Permission

• After filtering your audience in the "Targeting > People" section, use the ‘Find’ button to list users fitting your criteria.

• Click on ‘Target Users Found’ to export the filtered user list for further analysis or campaign targeting.

Targeting Based on Ad_ID Permission

When creating a campaign in the Netmera Panel, specifically on Step 3: Who, you can select the ‘By Advertising ID’ option. This allows you to target users based on their Ad_ID, providing a more personalized and effective strategy for user engagement.