Advertising ID
React Native Advertising ID Integration
The Netmera SDK provides the ability to retrieve the Ad_ID (Advertising Identifier) for users. This device identifier allows for targeted actions that help you better understand and engage with your users, although it is not used for displaying advertisements. Instead, the Ad_ID is a key variable for tracking user interactions and behavior.
Ad_ID Usage
The Ad_ID is a unique device identifier used for analytics and targeting.
In Netmera, it is used to understand user behavior and enhance communication.
It does not serve ad display purposes.
React Native: Android
Ad_ID Permission for Android 13 and Above
When targeting Android 13 or above:
Add the following line to your
AndroidManifest.xml
:
<uses-permission android:name="com.google.android.gms.permission.AD_ID"/>
Targeting Android 13 and Above:
This permission is required for accessing ad tracking information on Android 13 devices. For more details, refer to the Google documentation.
React Native: iOS
You can retrieve and use Ad_IDs by following the native implementation steps:
Native iOS Setup via Xcode
Open your React Native project’s iOS module in Xcode and follow the instructions in the iOS Advertising ID documentation.
This allows you to benefit from Ad_ID usage in iOS, even without React Native SDK support.
User Details and Ad_ID in Netmera Panel
You can view the Ad_ID and its permission status under Settings > User in the Netmera Panel. The Ad_ID and whether the user has granted permission to track are visible in the last two columns.

Filtering Users Based on Ad_ID Permission
You can filter users based on their Ad_ID permission status within the Targeting > People section of the Netmera Panel. This enables you to create campaigns tailored specifically to users who have either granted or denied permission for ad tracking.

Exporting Users Based on Ad_ID Permission
After filtering your audience in the Targeting > People section, use the Find button to list users fitting your criteria.
Click on Target Users Found to export the filtered user list for further analysis or campaign targeting.

Targeting Based on Ad_ID Permission
When creating a campaign in the Netmera Panel, specifically on Step 3: Who, you can select the ‘By Advertising ID’ option. This allows you to target users based on their Ad_ID, providing a more personalized and effective strategy for user engagement.

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