# Advertising ID
### React Native Advertising ID Integration
The Netmera SDK provides the ability to retrieve the **Ad\_ID** (Advertising Identifier) for users. This device identifier allows for targeted actions that help you better understand and engage with your users, although it is not used for displaying advertisements. Instead, the Ad\_ID is a key variable for tracking user interactions and behavior.
{% hint style="success" %}
**Ad\_ID Usage**
* The Ad\_ID is a unique device identifier used for analytics and targeting.
* In Netmera, it is used to understand user behavior and enhance communication.
* It **does not** serve ad display purposes.
{% endhint %}
### React Native: Android
#### Ad\_ID Permission for Android 13 and Above
When targeting Android 13 or above:
* Add the following line to your `AndroidManifest.xml`:
```xml
```
{% hint style="warning" %}
**Targeting Android 13 and Above:**
This permission is required for accessing ad tracking information on Android 13 devices. For more details, refer to the [Google documentation.](https://support.google.com/googleplay/android-developer/answer/6048248)
{% endhint %}
### React Native: iOS
You can retrieve and use Ad\_IDs by following the native implementation steps:
#### Native iOS Setup via Xcode
Open your React Native project’s iOS module in **Xcode** and follow the instructions in the iOS Advertising ID documentation.
Former iOS Obj-c SDK
> This allows you to benefit from Ad\_ID usage in iOS, even without React Native SDK support.
### User Details and Ad\_ID in Netmera Panel
You can view the Ad\_ID and its permission status under **Settings > User** in the Netmera Panel. The Ad\_ID and whether the user has granted permission to track are visible in the last two columns.
{% hint style="info" %}
**Troubleshooting Ad\_ID Panel Visibility**
If you cannot find the **Ad\_ID** options in the panel or encounter any issues, please reach out to the **Netmera Success Team** for assistance.
{% endhint %}
#### Filtering Users Based on Ad\_ID Permission
You can filter users based on their Ad\_ID permission status within the **Targeting > People** section of the Netmera Panel. This enables you to create campaigns tailored specifically to users who have either granted or denied permission for ad tracking.
#### Exporting Users Based on Ad\_ID Permission
* After filtering your audience in the **Targeting > People** section, use the **Find** button to list users fitting your criteria.
* Click on **Target Users Found** to export the filtered user list for further analysis or campaign targeting.
#### Targeting Based on Ad\_ID Permission
When creating a campaign in the **Netmera Panel**, specifically on **Step 3: Who**, you can select the **‘By Advertising ID’** option. This allows you to target users based on their Ad\_ID, providing a more personalized and effective strategy for user engagement.
