Advertising ID

Netmera Ad_ID Integration for Android

The Netmera Android SDK provides the ability to retrieve the Ad_ID (Advertising Identifier) for users. This device identifier allows for targeted actions that help you better understand and engage with your users, although it is not used for displaying advertisements. Instead, the Ad_ID is a key variable for tracking user interactions and behavior.

Ad_ID Usage

• The Ad_ID is a unique identifier tied to each user's device.

• It is not used for advertisements within your app but for tracking user activity and enabling more personalized communication and campaigns.

Ad_ID Permission

When targeting Android 13 or above:

• Add the following line to your AndroidManifest.xml:

<uses-permission android:name="com.google.android.gms.permission.AD_ID"/>

Targeting Android 13 and Above:

This permission is required for accessing ad tracking information on Android 13 devices. For more details, refer to the Google documentation.

Android Ad_ID Details for Android 12 and Above

1. isLimitAdTrackingEnabled() Method

The isLimitAdTrackingEnabled() method, located in the AdvertisingIdClient.Info class, checks whether the user has opted to limit the use of their advertising ID.

1. When isLimitAdTrackingEnabled() Returns True

If the method returns true, it means the user has chosen to limit the use of their advertising identifier (adid) for personalized ads.

1. Return Value: 00000000-0000-0000-0000-000000000000

When Limit Ad Tracking is enabled, the API will return a string of zeros (00000000-0000-0000-0000-000000000000), acting as a pseudo-identifier to indicate limited ad tracking.

User Details and Ad_ID in Netmera Panel

You can view the Ad_ID and its permission status under Settings > User in the Netmera Panel. The Ad_ID and whether the user has granted permission to track are visible in the last two columns.

Troubleshooting Ad_ID Panel Visibility

If you cannot find the Ad_ID options in the panel or encounter any issues, please reach out to the Netmera Success Team for assistance.

Filtering Users Based on Ad_ID Permission

You can filter users based on their Ad_ID permission status within the Targeting > People section of the Netmera Panel. This enables you to create campaigns tailored specifically to users who have either granted or denied permission for ad tracking.

Exporting Users Based on Ad_ID Permission

• After filtering your audience in the "Targeting > People" section, use the ‘Find’ button to list users fitting your criteria.

• Click on ‘Target Users Found’ to export the filtered user list for further analysis or campaign targeting.

Targeting Based on Ad_ID Permission

When creating a campaign in the Netmera Panel, specifically on Step 3: Who, you can select the ‘By Advertising ID’ option. This allows you to target users based on their Ad_ID, providing a more personalized and effective strategy for user engagement.