# Advertising ID
### Netmera Ad\_ID Integration for Android
The Netmera Android SDK provides the ability to retrieve the **Ad\_ID** (Advertising Identifier) for users. This device identifier allows for targeted actions that help you better understand and engage with your users, although it is not used for displaying advertisements. Instead, the Ad\_ID is a key variable for tracking user interactions and behavior.
{% hint style="success" %}
**Ad\_ID Usage**
* The **Ad\_ID** is a unique identifier tied to each user's device.
* It is not used for advertisements within your app but for tracking user activity and enabling more personalized communication and campaigns.
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### Ad\_ID Permission
When targeting Android 13 or above:
* Add the following line to your `AndroidManifest.xml`:
```xml
```
{% hint style="warning" %}
**Targeting Android 13 and Above:**
This permission is required for accessing ad tracking information on Android 13 devices. For more details, refer to the [Google documentation.](https://support.google.com/googleplay/android-developer/answer/6048248)
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### Android Ad\_ID Details for Android 12 and Above
1. `isLimitAdTrackingEnabled()` Method
The `isLimitAdTrackingEnabled()` method, located in the `AdvertisingIdClient.Info` class, checks whether the user has opted to limit the use of their advertising ID.
2. When `isLimitAdTrackingEnabled()` Returns True
If the method returns `true`, it means the user has chosen to limit the use of their advertising identifier (`adid`) for personalized ads.
3. Return Value: `00000000-0000-0000-0000-000000000000`
When Limit Ad Tracking is enabled, the API will return a string of zeros (`00000000-0000-0000-0000-000000000000`), acting as a pseudo-identifier to indicate limited ad tracking.
### User Details and Ad\_ID in Netmera Panel
You can view the Ad\_ID and its permission status under **Settings > User** in the Netmera Panel. The Ad\_ID and whether the user has granted permission to track are visible in the last two columns.
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**Troubleshooting Ad\_ID Panel Visibility**
If you cannot find the **Ad\_ID** options in the panel or encounter any issues, please reach out to the **Netmera Success Team** for assistance.
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### Filtering Users Based on Ad\_ID Permission
You can filter users based on their Ad\_ID permission status within the **Targeting > People** section of the Netmera Panel. This enables you to create campaigns tailored specifically to users who have either granted or denied permission for ad tracking.
### Exporting Users Based on Ad\_ID Permission
* After filtering your audience in the **"Targeting > People"** section, use the **‘Find’** button to list users fitting your criteria.
* Click on **‘Target Users Found’** to export the filtered user list for further analysis or campaign targeting.
### Targeting Based on Ad\_ID Permission
When creating a campaign in the **Netmera Panel**, specifically on **Step 3: Who**, you can select the **‘By Advertising ID’** option. This allows you to target users based on their Ad\_ID, providing a more personalized and effective strategy for user engagement.
