Advertising ID
Last updated
Last updated
The AD_ID is a unique identifier assigned to a mobile device (smartphone or tablet) used for personalized advertising. It helps advertisers track user behavior, preferences, and app usage across different platforms to deliver more targeted marketing.
Netmera’s Android SDK can retrieve the AD_ID, which is available under the User section in the Netmera Panel. The AD_ID is not used for showing ads but serves as a unique identifier tied to each user’s device. By collecting and analyzing this data, you can gain insights to better engage and understand your users.
