SAP Marketing

The Netmera SAP Marketing Cloud Connector facilitates the seamless exchange of audience information (Target Groups) between Netmera's high-throughput messaging channels and SAP's central enterprise marketing automation platform. This integration is crucial for organizations that use SAP Marketing Cloud as their primary Customer Data Platform (CDP) for audience definition and decision-making.

Overview

Attribute	Details
Connector Name	SAP Marketing (Cloud)
Category	Enterprise Platforms / Marketing Automation
Primary Function	Synchronization and management of Target Groups (Audiences)
Data Flow	Bidirectional
Core Component	SapMarketingService
Connection Type	REST API (Username/Password Authentication)

This connector establishes Netmera as a key execution channel within the overall SAP Marketing ecosystem, ensuring that complex customer segments defined in SAP are accurately reached through mobile (Push), SMS, and Email campaigns managed by Netmera.

Use Cases and Benefits

1. Target Group Synchronization (Inbound): The primary use case is pulling Target Groups defined in SAP Marketing Cloud directly into Netmera. These groups become usable segments within Netmera’s targeting module, allowing marketers to launch campaigns immediately based on advanced SAP segmentation logic.

2. Netmera-Defined Audience Export (Outbound): Netmera user lists (created via behavioral events, tags, or profiles) can be created as new Target Groups within SAP Marketing Cloud. This allows SAP to leverage Netmera’s unique mobile and behavioral insights for further analysis or orchestration across other channels.

3. Unified Enterprise Platform: Ensures data consistency and unified campaign execution by linking Netmera directly into the core corporate marketing automation stack (SAP Marketing Cloud).

4. Enriched Targeting: Utilizes the comprehensive customer profiles managed by SAP to refine messaging campaigns executed through Netmera.

Data Flow

The SAP Marketing integration supports a Bidirectional flow, allowing both systems to enrich and utilize each other's audience data.

Flow Direction	Data Transferred	Purpose
Inbound (SAP > Netmera)	SAP Target Group definitions and member lists (typically External IDs).	Creates/updates segments in Netmera based on SAP audiences for campaign targeting.
Outbound (Netmera > SAP)	Netmera user segments (defined by External IDs) and related metadata.	Creates/updates Target Groups within SAP Marketing Cloud based on Netmera's segment insights.

Configuration Reference

The integration relies on standard API access credentials for the SAP Marketing Cloud instance.

Parameter	Type	Description
baseUrl	String	The base URL for the SAP Marketing Cloud API endpoints.
username	String	The user account name authorized to access the SAP Marketing API and manage Target Groups.
password	String	The corresponding password for API authentication.

Setup Instructions

The setup requires obtaining API credentials from your SAP Marketing Cloud administrator and configuring them within the Netmera platform.

Step 1: Prerequisites

Ensure you have an active license for SAP Marketing Cloud and possess the necessary user credentials with permissions to perform API read/write operations for Target Groups.

Step 2: Obtain Credentials

Contact your SAP administrator or access the SAP Marketing Cloud platform's API management area to retrieve the following:

1. The Base URL for the REST API.

2. An API-specific Username.

3. The corresponding Password.

Step 3: Configure in Netmera

1. Navigate to the Netmera Control Panel and go to the Connectors (or Integrations) section.

2. Select the SAP Marketing Connector.

3. Fill the configuration form:

   • Enter the Base URL for the SAP Marketing Cloud API.

   • Enter the authorized Username.

   • Enter the Password.

4. Click Save Configuration.

Step 4: Verification

After saving the configuration, the synchronization task will begin running periodically (or can be manually triggered). Verify the integration by:

• Checking the Segments section in Netmera to confirm the presence of synchronized Target Groups imported from SAP.

• Creating a test segment in Netmera and checking the SAP Marketing Cloud dashboard to ensure the corresponding Target Group was created or updated.

Known Issues & Limitations

1. Enterprise Setup Complexity: As an enterprise solution, the SAP integration often requires specific custom configuration beyond the standard fields provided in the Netmera panel, necessitating close coordination with SAP system administrators.

2. Rate Limiting: Synchronization of very large Target Groups, especially when pulling membership data, may be subject to rate limits imposed by the SAP Marketing Cloud API itself, potentially causing delays during synchronization.

3. Authentication: The integration relies on basic username/password authentication over REST. Any change to the specified SAP user credentials will immediately cause the Netmera connector synchronization tasks to fail until the Netmera configuration is updated.

Required Identity:

Synchronization relies on a shared user identifier, typically the

External ID

(CRM ID or Customer ID), to match Netmera users with SAP Marketing Cloud contacts. Discrepancies in these IDs will result in incomplete audience synchronization.