Adobe Audience Manager

The Adobe integration enables Netmera to leverage the advanced segmentation and audience definitions established within the Adobe Experience Cloud. It primarily functions by synchronizing user cohorts (known as Marketing IDs) from Adobe Analytics/AAM, allowing for precise cross-channel campaign targeting in Netmera.

The Adobe Audience Manager integration acts like a specialized cargo ship bringing highly refined goods (sophisticated audience segments) from the vast data port of Adobe Analytics directly into Netmera’s operational hub, allowing Netmera to act upon those precise audience definitions instantly for messaging and automation.

Overview

Attribute	Details
Connector Name	Adobe Analytics / Adobe Audience Manager
Category	Marketing Platforms / Analytical Platform
Primary Function	Audience Synchronization and Profile Management
Data Flow	Bidirectional (Primarily Inbound for segmentation)
Connection Type	REST API utilizing JWT Bearer Token Authentication
Setup Complexity	High (Requires extensive setup fields and private key file upload)

The integration is critical for marketers aiming for a unified customer view, ensuring that highly segmented user groups defined by behavioral analytics in Adobe are immediately actionable within Netmera's messaging channels (Push, Email, SMS).

Use Cases and Benefits

• Audience Synchronization: The core use case is pulling pre-defined segments (cohorts) from Adobe Analytics into Netmera. Netmera explicitly pulls Marketing IDs associated with these segments.

• Targeting and Tagging: The retrieved Marketing IDs are used to match and tag corresponding users within the Netmera database (TagAdobeUsersJob). These Adobe-derived tags then form the basis for highly accurate Netmera segments.

• Cross-Channel Profiling: It facilitates advanced cross-channel user profiling by enriching Netmera user attributes and segment memberships based on Adobe's audience data.

• Automated Segmentation: The system supports scheduled or periodic synchronization to keep Netmera's segments current with the evolving behavioral data managed by Adobe.

Data Flow

The Adobe integration is classified as bidirectional, but its operational focus within Netmera is heavily skewed towards inbound data flow for audience consumption:

Flow Direction	Data Transferred	Mechanism
Inbound (Adobe > Netmera)	Segment/Cohort Lists, Marketing IDs	Netmera actively queries the Adobe Analytics API to pull segment members within a specified date range.
Outbound (Netmera > Adobe)	User Updates, Segment Data	Netmera is also capable of synchronizing its own data back to Adobe AAM to maintain cross-platform consistency for tagging and targeting.

Configuration Reference

The Adobe integration requires a setup involving OAuth 2.0 JWT (JSON Web Token) authentication.

Field Name	Description
API Key	The Client ID obtained from the Adobe Developer Console.
Client Secret	The Client Secret associated with the API key.
Organization ID	Your unique Adobe Organization ID.
Technical Account ID	The Technical Account ID used for JWT flow.
IMS Exchange URL
Discovery URL
Analytics API URL
IMS Host	Various Adobe API endpoint URLs required for token and service access.
Metascopes	The array of access permissions (scopes) granted to the Netmera application.
Secret Key File	The Private Key file (e.g., .key file) required for generating the JWT token for secure API authentication.
Proxy Enabled	Optional configuration for routing API calls through a specified proxy server.

Setup Instructions

The setup requires close coordination between the Adobe Developer Console and the Netmera panel, demanding careful management of security keys.

Step 1: Prerequisites

You must have an active Adobe Experience Cloud account and administrative access to the Adobe Developer Console to create a project and configure JWT credentials.

Step 2: Obtain Credentials via Adobe Developer Console

1. Log into the Adobe Developer Console and create a new project.

2. Add the Adobe Analytics API to the project.

3. Configure JWT (Service Account) authentication.

4. Generate and download the Private Key file (this file is mandatory for Netmera's configuration).

5. Record the required IDs: API Key, Client Secret, Technical Account ID, and Organization ID.

Step 3: Configure in Netmera

1. Navigate to the Netmera Control Panel and select Connectors (or Integrations).

2. Select the Adobe Connector.

3. Fill the complex configuration form using the credentials obtained in Step 2, ensuring all URL endpoints (e.g., imsExchange, discoveryUrl) are correctly entered.

4. Upload the Private Key File (secretKeyFile).

5. Click Save Configuration.

Step 4: Verification

After saving, Netmera initiates the synchronization of segment lists from Adobe Analytics. Verify the integration by navigating to the Targeting > Segments > List section in the Netmera panel, where the synchronized Adobe segments should now be visible and usable for targeting.

Usage Notes & Considerations

1. High Configuration Complexity: The setup is highly due to the requirement for JWT authentication and over 15 distinct configuration fields, making the process prone to initial errors if credentials or URLs are mismatched.

2. JWT Token Management: Reliance on JWT means secure management of the private key file and potential issues related to token expiration or rotation must be considered.

3. Authorization and Privilege: Access to configure the Adobe integration and potentially utilize the synchronized segments requires specific roles. The privilege PRIV_ADOBE_SEGMENTS is explicitly documented as being part of the APP_ADMIN and MARKETER roles, restricting this functionality from general users.

4. Rate Limiting: Synchronization of large segment cohorts (pulling marketing IDs) is subject to the rate limits imposed by the Adobe Analytics API.

File Upload Requirement

Unlike simple API key integrations, this connection necessitates a file upload (the Private Key file), adding complexity to deployment and maintenance, particularly in automated environments.