Action components

Actions determine what happens when a user reaches a point in a journey. Use them to send a message, update stored user information, record an event, send data to the application, or start another journey.

Choose the action that matches the outcome you need. Each action runs only for users who reach its step in the journey.

Choose an action

Use this action	If you need to…
Update Profile	Change or remove information stored on a user profile
Send Mobile Push	Send a visible notification to a mobile device
Send In-App Message	Display a prepared message while a user uses the app
Fire Event	Record an event and its details
Send E-Mail	Send a prepared email
Send Data Push	Send structured data without showing a notification
Journey Trigger	Continue the user’s flow in a separate journey