> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/omnichannel-engagement/journey-orchestration/journey-components/action/fire-event.md).

# Fire event

An event records something that happened. Event attributes add details about that occurrence. For example, a `View Product` event can include the product name, category, and price.

Use **Fire Event** to record an event when a user reaches a journey step. Define the event and its attributes using fixed values or values from the journey context.

### Step 1: Add the action

1. In **Journey Builder**, select **Add Step**.
2. Under **Action**, select **Fire Event**.
3. Enter a **Step Name**.

Use a name that identifies the recorded event, such as `Record product view`. The name appears only in the journey builder.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FslaoIVsqW3i3yLhLzhwN%2FScreenshot%202024-10-02%20at%2015.35.02.png?alt=media&amp;token=a5e4d7ff-03fa-4c35-9a90-e743946ecedb" alt="Fire Event action in the journey builder" width="297"><figcaption><p>Select <strong>Fire Event</strong> from the Action section.</p></figcaption></figure>

### Step 2: Select the event

Select the event in **Select Event**.

Choose the event that represents the action or outcome you want to record. The event name identifies the occurrence. Its attributes describe it.

For example, select `View Product` to record that event when a user reaches this step.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FN8xosT4SOqMlTLjMyPhR%2FScreenshot%202024-10-02%20at%2015.34.29.png?alt=media&amp;token=7daf6bc2-8bdb-4652-886a-16a0cc5056c6" alt="Fire Event configuration panel" width="563"><figcaption><p>Select the event and configure its attributes.</p></figcaption></figure>

### Step 3: Configure an event attribute

1. Select an event attribute in **Select Attribute**.
2. Select a value type.
3. Enter or select the **Value**.

Select an attribute only when its value is available or can be set. Each configured attribute becomes part of the event when the journey runs.

Use **Select Attribute** to choose the detail that belongs to the event. For a product-view event, this can include the product name, category, or price.

<table><thead><tr><th width="186.37890625">Value type</th><th>Effect</th></tr></thead><tbody><tr><td><strong>Variable</strong></td><td>Uses a journey variable.</td></tr><tr><td><strong>Fixed</strong></td><td>Uses a value you define.</td></tr></tbody></table>

For example, select `Product Name`, choose **Variable**, and select `ProductName`. The recorded event receives the product name available in the journey context.

Choose **Fixed** for a value that is always the same. Choose **Variable** when the journey or user profile provides the value.

For example, set a Fixed `Category` value to `Electronics` when this journey only handles that category. Use a Variable `Product Name` when each user views a different product.

### Step 4: Add more attributes

Select **Add More** to attach another attribute to the event. Repeat Step 3 for each attribute.

For example, add `Category` and `Price` alongside `Product Name`. One event records all configured values.

Add only attributes that describe the selected event. This keeps the event data meaningful when you use it for analysis or a later follow-up.

### Step 5: Save the action

Select **Save**.

The event triggers as users reach this step.

For example, a `Purchase` event can include the product category and price. Reporting and follow-up journeys can then use the recorded event data.

{% hint style="info" %}
Use **Update Profile** when you need to change a user profile field. Use **Fire Event** when you need to record an interaction or outcome.
{% endhint %}


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