2026
May, 2026
This release expands automation and analytics across Email, Journey, SMS, and Web Push, brings MCP support for AI-assisted Netmera data exploration, and adds finer control over preferences, deliverability, and on-device widgets.
Netmera MCP Server
Explore Netmera Data with AI Prompts
Use Netmera MCP Server to connect MCP-compatible AI clients with your permitted Netmera data.
You can now:
Explore permitted Netmera data with natural language prompts.
Analyze campaign performance, segments, events, and users faster
Reduce repetitive reporting work
Generate summaries and comparisons through AI clients
Keep access controlled by existing permissions, token scopes, and approval rules
Ask questions in natural language and get permission-based answers from your Netmera data.
Journey
Journey Messages with Engagement Window
Engagement Window governs exactly when Journey messages are allowed to reach users, keeping delivery aligned with the right days, hours, and urgency level.
Set start and end times for message delivery
Select active sending days from Monday through Sunday
Queue messages until the next available window
Discard messages triggered outside the window
Apply Ignore Engagement Window to critical Push, Email, and SMS steps that must send immediately
Journey Messages with Engagement Window
Export Converted Users from Journey Analytics
Converted users are now a dedicated, exportable metric, turning conversion insight into an actionable audience.
Track Total Converted Users as a dedicated metric card
Count the unique users who triggered the conversion event
Keep the metric consistent with the data behind Conversion Rate
Export only the users who converted within the selected Journey and time range
Reuse the exported audience for retargeting, segmentation, or channel comparison
Export Converted Users from Journey Analytics
Measure Total Conversion Events in Journey Analytics
Beyond unique conversions, you can now measure conversion volume — including repeated actions by the same user — to analyze repeat purchases, reactivations, and high-frequency behavior.
Track Total Conversion Events as a separate metric
Count every conversion trigger, including repeat actions by the same user
Export event-level data with External ID and Timestamp
Analyze repeat purchases, reactivations, and high-frequency conversion patterns
Measure Total Conversion Events in Journey Analytics
Directly Access Journey Campaign Reports from Journey Steps
A new Report action opens campaign analytics directly from Journey send steps, removing the context switch between Journey analysis and campaign reporting.
Open reports for Push, Email, SMS, and In-App Journey steps
Access the related campaign report wherever a send exists
Review campaign-level metrics without leaving the Journey flow
Directly Access Journey Campaign Reports from Journey Steps
Find Journey Ownership Faster
Ownership and edit history are now exposed directly in the Journey list, which matters most for teams managing many campaigns across accounts.
See creator and creation date in the Journey list
Identify the last editor and most recent update date
Sort by create or update date to surface recent changes
Email
Understand Email Bounce Status at User Level
Bounce visibility now extends to the individual user record, making it clear why a user is frozen or suppressed from email targeting.
Review bounce status on the user details page
Inspect soft bounce and hard bounce records per user
Check reason, last bounce date, current action, and remaining days
Cross-reference related message activity to trace campaign-level bounce behavior
Understand Email Bounce Status at User Level
Manage Email Preferences by Category
Recipients can now opt out at the category level instead of unsubscribing from all communication, giving teams a more granular and retainable audience.
Offer category-level unsubscribe alongside the existing full unsubscribe
Surface message categories from Settings > Message Categories
Let recipients opt out of selected categories only
Preserve full-category unsubscribe as a standing option
Manage Email Preferences by Category
Automate Recurring Emails with Template IDs
Reusable panel-defined templates can now be triggered through the API, removing the manual setup behind newsletters, reports, and recurring CRM sends.
Trigger a panel-defined email template directly through the bulk send API
Send a bulk campaign using a single template ID
Populate subject and body placeholders dynamically at send time
Target recipients through tags built from FTP-uploaded lists
Attach files to the send when required
Automate Recurring Emails with Template IDs
Export Email Control Group Audiences
The Conversion Control Group is now visible and exportable from email reports, turning held-out audiences into measurable uplift data.
View the Control Group under the report's Target Audience section
Export the users excluded from the email send
Reuse the exported audience for uplift analysis, retargeting, or comparison
Export Email Control Group Audiences
SMS
Track Conversions & Export Control Group from SMS Campaigns
SMS reporting now goes beyond delivery to measure whether campaigns drive meaningful user actions, including revenue and lift.
Define a conversion event for SMS campaigns
Set a conversion deadline
Filter conversions by event attributes
Track revenue where revenue data is available
Apply a control group to measure campaign lift
Export control group data from reports
Track Conversions & Export Control Group from SMS Campaigns
Web Push
Live Preview Web Push Before Launch
Test on My Device renders a live preview of a Web Push notification on your active browser, so rendering and permission issues surface before an actual send.
Trigger a browser-level preview notification
Validate title, message, icon, and hero image rendering
Test personalized placeholders with custom preview values
Detect notification permission issues ahead of launch
Live Preview Web Push Before Launch
Widgets & Web
Widget Backgrounds
The Widget/HTML Builder now supports background images and text overlays from the panel.
Upload images as panel assets or use external URLs
Control text style, position, alignment, and size
Configure image dimensions and border radius from the panel
Style Fancybox Components More Freely
Fancybox button and typography styling moves into the panel to match brand guidelines.
Add border colors to Accept and Dismiss buttons
Apply more fonts to Fancybox content
Choose Regular, Semibold, or Bold font weight
Style Fancybox Components More Freely
Live Activities
Control Live Activity Updates More Clearly
The REST API now exposes clearer parameters for the full Live Activity lifecycle — start, update, and end.
Start Live Activities with required
groupIdsupportDefine automatic end timing with
liveActEndDateUpdate or end active Live Activities using the UPDATE and END actions
Review Live Activity lifecycle events from user details
Control Live Activity Updates More Clearly
SDK & Events
Capture SDK Events with Less Manual Setup
A flexible global event format lets Netmera recognize and store incoming SDK events automatically, shortening the path from instrumentation to analysis.
Send events using a generic
events[]andparamsstructureLet Netmera recognize incoming events without prior definition
Register undefined events as custom events when the option is enabled
Analyze captured events in Event Insight
Fall back to the existing custom event flow when the option is disabled
Capture SDK Events with Less Manual Setup
March, 2026
Netmera App
Take Your Campaigns Everywhere with the Netmera App
Take Netmera with you and stay closer to your campaigns.
You can now:
Monitor active campaigns on mobile
Review key metrics faster
Check approvals, users, segments, and event activity on the go
This gives teams faster visibility and quicker reaction time outside the desktop.
Take Your Campaigns Everywhere with the Netmera App
SMS
Expand Your SMS Reach with Turatel Integration
Expand your SMS infrastructure with Turatel support.
You can now:
Use Turatel as an SMS integration option
Run SMS operations with an additional provider alternative
Increase operational flexibility for SMS delivery setups
This helps teams align SMS delivery with their preferred provider strategy.
Exports
Get Richer Data in Every Export
Make exports more useful for analysis and operational workflows.
You can now:
Include Device Information fields in exports
Include Profile Attribute fields in the same export flow
Work with richer user-level datasets without extra manual steps
This makes exported files more complete for targeting, reporting, and external processing.
Get Richer Data in Every Export
Analytics
Reorder Funnel Steps Without Starting Over
Adjust your funnel flow without rebuilding it from scratch.
You can now:
Reorder steps after adding them
Align the funnel with the actual user journey faster
Update step sequence with drag-and-drop
This makes funnel setup more flexible and easier to maintain.
Reorder Funnel Steps Without Starting Over
Widgets
Build Smarter Forms with Better Input Validation
Build stricter form flows directly inside widgets.
You can now:
Apply additional validation types to widget inputs
Prevent invalid or incomplete form submissions more precisely
Show users clearer validation feedback before actions run
This improves data quality and reduces avoidable submission errors.
Build Smarter Forms with Better Input Validation
Make Emoji Ratings More Expressive with Text and Unicode Support
Make emoji-based feedback clearer and more expressive.
You can now:
Add supporting text to emoji raters
Use Unicode emoji support in emoji-based feedback flows
Create more flexible and brand-friendly feedback experiences
This helps users understand rating intent faster and improves widget expressiveness.
Make Emoji Ratings More Expressive with Text and Unicode Support
Journey
Clone Journeys and Iterate Faster
Reuse successful journey flows faster.
You can now:
Clone an existing journey into a new draft
Preserve the original journey while testing changes
Reuse structure, timing, and branching logic
This makes journey iteration safer and much faster.
Clone Journeys and Iterate Faster
Mobile Push
Test Push Notifications Your Way with Flexible A/B Splits
Test push performance with more control.
You can now:
Define flexible audience percentages for Variant A and Variant B
Run tests with or without a control group
Compare treated and untreated audiences when needed
This gives you cleaner experiment design and better campaign measurement.
Test Push Notifications Your Way with Flexible A/B Splits
Email
Edit Emails in Full Screen for a Better View
Edit email templates in a larger workspace.
You can now:
Open the email editor in expanded view
Work with more screen space while editing and previewing
Switch back to the default view when needed
This makes long or complex email layouts easier to manage.
Edit Emails in Full Screen for a Better View
February, 2026
Widgets
Take Full Control of Your Popup Backgrounds
Gain greater visual control over your popups, without impacting existing configurations. You can now:
Manage popup background behavior from the new Pop-Up Background settings group in the widget configuration screen
Enable or disable Background Overlay (enabled by default) to dim the area outside the popup with a full-screen tinted layer, including the status bar
Customize the Overlay Color to better match your brand
This update gives you more flexibility to fine-tune popup visibility and focus.
Take Full Control of Your Popup Backgrounds
Set the Pace of Your Widget Stories
Control story pacing with precision.
You can now:
Set a Custom Story Duration (in seconds) to define how long each image remains on screen
Leave the field empty to maintain the default 2.5-second auto-advance behavior
This gives you greater control over storytelling and user attention flow.
Set the Pace of Your Widget Stories
Fine-Tune Your Score Element's Look and Scale
Align scoring visuals with your brand more accurately.
You can now:
Start the rating scale at 0 by setting Min Rate = 0 (fully supported in both preview and live widget)
Adjust the Number (Font) Size in pixels within defined limits
Maintain proportional layout automatically with a Circle Size that scales according to the selected number size
No more workaround configurations, just consistent visual control.
Fine-Tune Your Score Element's Look and Scale
Live Activities
Keep Live Activities Timely and On-Brand
Keep your Live Activities relevant, timely, and aligned with your campaign strategy.
You can now:
Automatically end Live Activities at a planned time — perfect for flash sales, match days, limited offers, or time-bound campaigns
Control how long completed activities remain visible on the Lock Screen
Ensure outdated content is clearly marked if updates stop
Why this matters
This update helps you:
Prevent expired promotions from staying visible
Keep real-time experiences accurate and trustworthy
Manage time-sensitive campaigns more confidently
Keep Live Activities Timely and On-Brand
Customer Data
Turn User Preferences into Social Proof
Turn user preferences into powerful social proof.
You can now:
Instantly see how many users selected a specific preference (e.g., a favorite team or product)
Use this count to display popularity indicators inside your app or campaigns
Build dynamic experiences based on real user interest
Why this matters
This update enables you to:
Highlight trending choices
Strengthen engagement with “Most Popular” or “X people chose this” messaging
Increase trust and conversion using real-time interest signals
Counts are near real-time and may update with a short delay (up to 2–3 hours).
This makes it easier to turn profile data into engagement-driving experiences — without accessing or exposing user-level data.
Turn User Preferences into Social Proof
Journey
Measure Journey Conversions with Precision
Measure conversions with greater clarity and control across your Journeys.
You can now:
Define how long conversions should continue to be counted after a user exits a Journey
Apply 1 Entry = 1 Conversion logic to ensure each journey participation is counted only once
Use built-in configuration checks and validation to set up conversion tracking correctly
Why this matters
These enhancements help you:
Align conversion tracking with your campaign strategy
Avoid inflated metrics caused by repeated user actions
Analyze performance with greater confidence
Journey conversion reporting is now more structured, transparent, and easier to rely on for performance evaluation and optimization.
Measure Journey Conversions with Precision
January, 2026
Dashboard & AI
Spot Performance Shifts Faster with AI Insights on Your Dashboard
Spot performance shifts faster, right from your dashboard.
You can now:
View AI Insights directly on the App Dashboard to monitor user and engagement trends
Click dashboard cards and metrics to drill down into detailed analytics
Access channel-specific cards (Mobile, Web, SMS, Email, WhatsApp) alongside cross-channel insights
Card visibility may vary based on enabled modules, permissions, and available data.
Spot Performance Shifts Faster with AI Insights on Your Dashboard
WhatsApp
See Your WhatsApp Campaign Performance End to End
Validate campaign performance end to end in a single view.
You can now:
Monitor Netmera sends, Meta delivery statuses, and end-user reads together
Use KPI cards to quickly assess delivery performance and investigate failures
Track read trends over time
This makes WhatsApp reporting clearer and more actionable.
See Your WhatsApp Campaign Performance End to End
Analytics
Turn Uninstall Data into Immediate Re-Engagement Action
You can now:
Take user-level actions directly from the Uninstall report (add to audience, tag, export)
Export uninstall data with External ID, plus related campaign and journey/flow breakdown
Use a consistent export experience across Analytics > Retention and Analytics > Cohort
This enables faster re-engagement and deeper churn analysis.
Turn Uninstall Data into Immediate Re-Engagement Action
Automated Messaging
Pause Automations on the Days That Matter
You can now:
Define one or more Quiet Dates during Automated Scenario setup
Automatically suppress scenario runs for a full 24-hour period
Apply suppression based on time zone settings:
If User Time Zone is enabled → suppression applies per user
If disabled → suppression applies in project time zone
No manual intervention required.
Pause Automations on the Days That Matter
Exports
Export Multiple Identifiers in a Single Run
You can now:
Select multiple identifiers in Export Selected Users to File
Receive each identifier as a separate column
View null values for missing identifiers
Available across Campaigns, Targeting, Reports, and Analytics export flows.
Export Multiple Identifiers in a Single Run
Reports
Turn Delivery Failures into Actionable Insights
You can now:
Include Fail Reason in report exports
Access provider error codes and messages in a dedicated column
Use this across Campaign, Automated, Transactional, and Geofence reports
Supported for SMS, Mobile Push, Web Push, and In-App notifications.
Turn Delivery Failures into Actionable Insights
Targeting
Segment Users by How Many Devices They Use
You can now:
Filter users by exact Device Count
Choose platform scope (Mobile, Web, All)
Take actions directly from the filtered results
This enables more flexible targeting and analysis strategies.
Segment Users by How Many Devices They Use
Monitor and Manage Blacklist Status with Precision
You can now:
Use Blacklist – Exists to find users blacklisted in any channel
Use Blacklist – Equals to filter by specific channel (Mobile, Web, SMS, Email, WhatsApp)
Continue with standard People actions (view, export, audience operations)
This simplifies compliance monitoring and targeting control.
Monitor and Manage Blacklist Status with Precision
Email
Build Better Segments with Hard Bounce Date Visibility
Improve bounce-based segmentation accuracy.
You can now:
View Hard Bounce Date directly on the user profile
Build more precise segments using bounce timing information
This enhances email hygiene and segmentation reliability.
Build Better Segments with Hard Bounce Date Visibility
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