2026

July, 2026

This release adds themes, control group exports, Journey controls, redesigned widgets, centralized integrations, coupon distribution, and FTP summaries.

Dark, light, and system theme support

Use theme options to set supported Netmera Panel pages to Light, Dark, or System mode.

• Switch between Light, Dark, and System themes.

• Change the theme from the top navigation bar or User Settings > Appearance.

• Match your operating system or device preference with System mode.

Theme preferences currently apply only to pages that support the redesigned interface.

Dark, Light, and System Theme Support

Reporting and analytics

Export control groups from mobile and web push reports

Use the Control Group card in push campaign reports to view and export control group users.

• View the Control Group user count on the campaign details page.

• Export control group users as a CSV file.

• Include profile and device information in exports.

• Use the export for external analysis and incremental impact measurement.

Journey

Journey trigger component

Journey Trigger enables journey composition: build focused journeys, connect them into larger experiences, and pass the context required at each stage.

• Trigger an active Action Based journey at a defined point in the source journey.

• Pass user, journey, caller, or constant values to the target journey.

• Reuse the same follow-up journey across multiple source journeys.

• Monitor connections with Entry Count, Triggered Count, and Failed Count metrics.

Connect journeys with reusable follow-up flows

Journey capping component

Use Capping to control how often users pass through a Journey step. Route users differently when they reach the limit.

• Allow users to pass through a Capping step once or multiple times.

• Set a Lock Duration to prevent repeat passes for a defined period.

• Define an Entry Capping limit for eligible passes per user.

• Monitor capping performance with Entry Count, Pass, and Block metrics in Journey Analytics.

Control repeated exposure and create more balanced Journey experiences

Widgets

New widgets experience

The redesigned Widgets Dashboards are available for Mobile In-App and Web widgets. Existing widget screens remain available during the transition.

• Access the new widget dashboard.

• View saved widgets, including their name, type, description, creation date, update date, and last editor.

• Create widgets with the new design system.

Explore the redesigned widget experience with a smoother transition to the new interface

Widget carousel type

Use Carousel Type to add navigation buttons to Pop-up and Fullscreen widgets.

• Add left and right navigation buttons to multi-view Pop-up and Fullscreen widgets.

• Customize the button background, border, arrow color, and arrow size.

• Choose Slide or Fade transitions between views.

• Disable the left button on the first view. Disable the right button on the last view.

• Enable Loop Navigation for continuous navigation between the first and last views.

Make multi-view widgets easier to explore with customizable navigation controls

Onboarding integrations

Use Onboarding Integrations to configure and manage Android, iOS, Huawei, and Web integrations from one place.

• Create and manage separate integrations for each supported platform.

• Follow a structured flow from application details to SDK initialization.

• Track setup progress and identify configurations that need action.

• Update integrations when application or provider settings change.

Simplify application setup with a centralized integration flow

Coupon code lists

Random Coupon Distribution

Use Coupon Codes to distribute coupons from an uploaded coupon list across Push Notification, Web Push, SMS, Email, and Automated Messages, even when recipients are not known in advance.

You can now:

• Upload coupon lists without requiring an External ID for each code.

• Distribute available coupon codes dynamically across Push Notification, Web Push, SMS, and Email campaigns.

• Use coupon lists in Automated Messages for recurring or trigger-based campaign flows.

• Add coupon codes to personalized messages without pre-assigning each code to a specific user.

• Control campaign behavior when coupon inventory is exhausted, including skipping the message or continuing without the coupon.

• Stop automated campaigns when no coupon codes remain.

Distribute unique coupon codes across more campaign channels

File transfers

Daily file transfers processing summary mail

Use the Daily File Transfers Processing Summary email to review files processed through FTP and supported panel upload flows without checking each upload individually.

You can now:

• Receive processing summaries twice a day for supported file upload flows.

• Review the total number of processed, successful, and failed files in one place.

• Identify failed files together with their Error Code and Error Message.

• Confirm successfully processed files and their completion times.

• Monitor both FTP file processing and supported panel upload flows from the same summary.

• Control access to processing summaries with the FTP Report role.

Monitor file processing results and identify failures more quickly

June, 2026

This release expands analytics and engagement workflows across Funnel, Journey, Insights Board, and Widget, with more control over funnel analysis, app-side journey data, custom dashboards, and widget presentation.

Funnel

Analyze funnel performance with flexible conversion logic

Use Funnel to measure how users move through key steps, where they drop off, and how different audiences convert.

You can now:

• Select the funnel order logic that best matches your user flow.

• Set conversion windows by time or sessions.

• Count results by unique users or total event occurrences.

• Exclude users based on specific events.

• Apply audience filters directly to funnel calculations.

• Turn funnel insights into action by using the actions to create targeted audiences from users who convert or drop off at specific funnel steps.

• Detect unusual changes with anomaly detection.

Create more accurate funnels and turn user behavior into clearer conversion and drop-off insights.

Analyze Funnel Performance with Flexible Conversion Logic

Journey

Send custom data to the app through journeys

Use Send Data Push to send a custom JSON payload to the mobile SDK through a silent push.

You can now:

• Send structured journey data to the app without showing a visible notification.

• Use constant values, profile attributes, or journey variables in the payload.

• Trigger app-side experiences such as content recommendations, module updates, or personalized flows.

• Pass custom context from Journey Builder to the mobile application.

This helps teams connect journey behavior with app-side experiences more flexibly.

Send Custom Data to the App through Journeys

Add key-value parameters to journey messages

You can now define custom key-value parameters for Send In-App, Send Widget, and Send Mobile Push steps in Journey Builder.

Custom parameters help the application decide how or where a journey message should be handled, such as opening a specific screen, passing a deeplink, displaying an in-app message in a specific context, or controlling where a widget appears.

This helps teams make journey messages more contextual and consistent with app-side behavior.

Add Key-Value Parameters to Journey Messages

Insights board

Create custom event-based dashboards

Use Insights Board to build custom analytics dashboards with event-based metrics.

You can now:

• Create boards for different reporting needs.

• Define insights by selecting events and aggregations.

• Display insights as Line, Bar, Pie, Number, or Table cards.

• Configure each card with its own date range, chart type, size, granularity, and auto-refresh settings.

This makes it easier to monitor campaigns, releases, and key product metrics from one place.

Create Custom Event-Based Dashboards

Widget

Blend widgets seamlessly with your page design

Use the new Transparent container option to display widget content without the default container background, border, or shadow.

You can now:

• Make the widget container visually transparent.

• Remove default container effects such as background, border, and shadow.

• Display widget content as if it is part of the host page design.

• Use transparent mode across supported widget types.

• Keep existing widgets unchanged unless transparent mode is enabled.

This helps brands create cleaner widget designs that better match their own page or app experience.

May, 2026

This release expands automation and analytics across Email, Journey, SMS, and Web Push, brings MCP support for AI-assisted Netmera data exploration, and adds finer control over preferences, deliverability, and on-device widgets.

Netmera MCP server

Explore Netmera data with AI prompts

Use Netmera MCP Server to connect MCP-compatible AI clients with your permitted Netmera data.

You can now:

• Explore permitted Netmera data with natural language prompts.

• Analyze campaign performance, segments, events, and users faster

• Reduce repetitive reporting work

• Generate summaries and comparisons through AI clients

• Keep access controlled by existing permissions, token scopes, and approval rules

Ask questions in natural language and get permission-based answers from your Netmera data.

Netmera MCP server

Journey

Journey messages with engagement window

Engagement Window governs exactly when Journey messages are allowed to reach users, keeping delivery aligned with the right days, hours, and urgency level.

• Set start and end times for message delivery

• Select active sending days from Monday through Sunday

• Queue messages until the next available window

• Discard messages triggered outside the window

• Apply Ignore Engagement Window to critical Push, Email, and SMS steps that must send immediately

Journey Messages with Engagement Window

Export converted users from journey analytics

Converted users are now a dedicated, exportable metric, turning conversion insight into an actionable audience.

• Track Total Converted Users as a dedicated metric card

• Count the unique users who triggered the conversion event

• Keep the metric consistent with the data behind Conversion Rate

• Export only the users who converted within the selected Journey and time range

• Reuse the exported audience for retargeting, segmentation, or channel comparison

Export Converted Users from Journey Analytics

Measure total conversion events in journey analytics

Beyond unique conversions, you can now measure conversion volume — including repeated actions by the same user — to analyze repeat purchases, reactivations, and high-frequency behavior.

• Track Total Conversion Events as a separate metric

• Count every conversion trigger, including repeat actions by the same user

• Export event-level data with External ID and Timestamp

• Analyze repeat purchases, reactivations, and high-frequency conversion patterns

Measure Total Conversion Events in Journey Analytics

Directly access journey campaign reports from journey steps

A new Report action opens campaign analytics directly from Journey send steps, removing the context switch between Journey analysis and campaign reporting.

• Open reports for Push, Email, SMS, and In-App Journey steps

• Access the related campaign report wherever a send exists

• Review campaign-level metrics without leaving the Journey flow

Directly Access Journey Campaign Reports from Journey Steps

Find journey ownership faster

Ownership and edit history are now exposed directly in the Journey list, which matters most for teams managing many campaigns across accounts.

• See creator and creation date in the Journey list

• Identify the last editor and most recent update date

• Sort by create or update date to surface recent changes

Find Journey Ownership Faster

Email

Understand email bounce status at user level

Bounce visibility now extends to the individual user record, making it clear why a user is frozen or suppressed from email targeting.

• Review bounce status on the user details page

• Inspect soft bounce and hard bounce records per user

• Check reason, last bounce date, current action, and remaining days

• Cross-reference related message activity to trace campaign-level bounce behavior

Understand Email Bounce Status at User Level

Manage email preferences by category

Recipients can now opt out at the category level instead of unsubscribing from all communication, giving teams a more granular and retainable audience.

• Offer category-level unsubscribe alongside the existing full unsubscribe

• Surface message categories from Settings > Message Categories

• Let recipients opt out of selected categories only

• Preserve full-category unsubscribe as a standing option

Manage Email Preferences by Category

Automate recurring emails with template IDs

Reusable panel-defined templates can now be triggered through the API, removing the manual setup behind newsletters, reports, and recurring CRM sends.

• Trigger a panel-defined email template directly through the bulk send API

• Send a bulk campaign using a single template ID

• Populate subject and body placeholders dynamically at send time

• Target recipients through tags built from FTP-uploaded lists

• Attach files to the send when required

Automate Recurring Emails with Template IDs

Export email control group audiences

The Conversion Control Group is now visible and exportable from email reports, turning held-out audiences into measurable uplift data.

• View the Control Group under the report's Target Audience section

• Export the users excluded from the email send

• Reuse the exported audience for uplift analysis, retargeting, or comparison

Export Email Control Group Audiences

SMS

Track conversions & export control group from SMS campaigns

SMS reporting now goes beyond delivery to measure whether campaigns drive meaningful user actions, including revenue and lift.

• Define a conversion event for SMS campaigns

• Set a conversion deadline

• Filter conversions by event attributes

• Track revenue where revenue data is available

• Apply a control group to measure campaign lift

• Export control group data from reports

Track Conversions & Export Control Group from SMS Campaigns

Web Push

Live preview web push before launch

Test on My Device renders a live preview of a Web Push notification on your active browser, so rendering and permission issues surface before an actual send.

• Trigger a browser-level preview notification

• Validate title, message, icon, and hero image rendering

• Test personalized placeholders with custom preview values

• Detect notification permission issues ahead of launch

Live Preview Web Push Before Launch

Widgets & Web

Widget backgrounds

The Widget/HTML Builder now supports background images and text overlays from the panel.

• Upload images as panel assets or use external URLs

• Control text style, position, alignment, and size

• Configure image dimensions and border radius from the panel

Widget Backgrounds

Style Fancybox components more freely

Fancybox button and typography styling moves into the panel to match brand guidelines.

• Add border colors to Accept and Dismiss buttons

• Apply more fonts to Fancybox content

• Choose Regular, Semibold, or Bold font weight

Style Fancybox Components More Freely

Live Activities

Control Live Activity updates more clearly

The REST API now exposes clearer parameters for the full Live Activity lifecycle — start, update, and end.

• Start Live Activities with required groupId support

• Define automatic end timing with liveActEndDate

• Update or end active Live Activities using the UPDATE and END actions

• Review Live Activity lifecycle events from user details

Control Live Activity Updates More Clearly

SDK & events

Capture SDK events with less manual setup

A flexible global event format lets Netmera recognize and store incoming SDK events automatically, shortening the path from instrumentation to analysis.

• Send events using a generic events[] and params structure

• Let Netmera recognize incoming events without prior definition

• Register undefined events as custom events when the option is enabled

• Analyze captured events in Event Insight

• Fall back to the existing custom event flow when the option is disabled

Capture SDK Events with Less Manual Setup

March, 2026

Netmera app

Take your campaigns everywhere with the Netmera app

Take Netmera with you and stay closer to your campaigns.

You can now:

• Monitor active campaigns on mobile

• Review key metrics faster

• Check approvals, users, segments, and event activity on the go

This gives teams faster visibility and quicker reaction time outside the desktop.

Take Your Campaigns Everywhere with the Netmera App

SMS

Expand your SMS reach with Turatel integration

Expand your SMS infrastructure with Turatel support.

You can now:

• Use Turatel as an SMS integration option

• Run SMS operations with an additional provider alternative

• Increase operational flexibility for SMS delivery setups

This helps teams align SMS delivery with their preferred provider strategy.

Turatel Integration Guide

Exports

Get richer data in every export

Make exports more useful for analysis and operational workflows.

You can now:

• Include Device Information fields in exports

• Include Profile Attribute fields in the same export flow

• Work with richer user-level datasets without extra manual steps

This makes exported files more complete for targeting, reporting, and external processing.

Get Richer Data in Every Export

Analytics

Reorder funnel steps without starting over

Adjust your funnel flow without rebuilding it from scratch.

You can now:

• Reorder steps after adding them

• Align the funnel with the actual user journey faster

• Update step sequence with drag-and-drop

This makes funnel setup more flexible and easier to maintain.

Reorder Funnel Steps Without Starting Over

Widgets

Build smarter forms with better input validation

Build stricter form flows directly inside widgets.

You can now:

• Apply additional validation types to widget inputs

• Prevent invalid or incomplete form submissions more precisely

• Show users clearer validation feedback before actions run

This improves data quality and reduces avoidable submission errors.

Build Smarter Forms with Better Input Validation

Make emoji ratings more expressive with text and Unicode support

Make emoji-based feedback clearer and more expressive.

You can now:

• Add supporting text to emoji raters

• Use Unicode emoji support in emoji-based feedback flows

• Create more flexible and brand-friendly feedback experiences

This helps users understand rating intent faster and improves widget expressiveness.

Make Emoji Ratings More Expressive with Text and Unicode Support

Journey

Clone journeys and iterate faster

Reuse successful journey flows faster.

You can now:

• Clone an existing journey into a new draft

• Preserve the original journey while testing changes

• Reuse structure, timing, and branching logic

This makes journey iteration safer and much faster.

Clone Journeys and Iterate Faster

Mobile Push

Test push notifications your way with flexible A/B splits

Test push performance with more control.

You can now:

• Define flexible audience percentages for Variant A and Variant B

• Run tests with or without a control group

• Compare treated and untreated audiences when needed

This gives you cleaner experiment design and better campaign measurement.

Test Push Notifications Your Way with Flexible A/B Splits

Email

Edit emails in full screen for a better view

Edit email templates in a larger workspace.

You can now:

• Open the email editor in expanded view

• Work with more screen space while editing and previewing

• Switch back to the default view when needed

This makes long or complex email layouts easier to manage.

Edit Emails in Full Screen for a Better View

February, 2026

Widgets

Take full control of your popup backgrounds

Gain greater visual control over your popups, without impacting existing configurations. You can now:

• Manage popup background behavior from the new Pop-Up Background settings group in the widget configuration screen

• Enable or disable Background Overlay (enabled by default) to dim the area outside the popup with a full-screen tinted layer, including the status bar

• Customize the Overlay Color to better match your brand

This update gives you more flexibility to fine-tune popup visibility and focus.

Take Full Control of Your Popup Backgrounds

Set the pace of your widget stories

Control story pacing with precision.

You can now:

• Set a Custom Story Duration (in seconds) to define how long each image remains on screen

• Leave the field empty to maintain the default 2.5-second auto-advance behavior

This gives you greater control over storytelling and user attention flow.

Set the Pace of Your Widget Stories

Fine-tune your score element's look and scale

Align scoring visuals with your brand more accurately.

You can now:

• Start the rating scale at 0 by setting Min Rate = 0 (fully supported in both preview and live widget)

• Adjust the Number (Font) Size in pixels within defined limits

• Maintain proportional layout automatically with a Circle Size that scales according to the selected number size

No more workaround configurations, just consistent visual control.

Fine-Tune Your Score Element's Look and Scale

Live Activities

Keep live activities timely and on-brand

Keep your Live Activities relevant, timely, and aligned with your campaign strategy.

You can now:

• Automatically end Live Activities at a planned time — perfect for flash sales, match days, limited offers, or time-bound campaigns

• Control how long completed activities remain visible on the Lock Screen

• Ensure outdated content is clearly marked if updates stop

Why this matters

This update helps you:

• Prevent expired promotions from staying visible

• Keep real-time experiences accurate and trustworthy

• Manage time-sensitive campaigns more confidently

Keep Live Activities Timely and On-Brand

Customer data

Turn user preferences into social proof

Turn user preferences into powerful social proof.

You can now:

• Instantly see how many users selected a specific preference (e.g., a favorite team or product)

• Use this count to display popularity indicators inside your app or campaigns

• Build dynamic experiences based on real user interest

Why this matters

This update enables you to:

• Highlight trending choices

• Strengthen engagement with “Most Popular” or “X people chose this” messaging

• Increase trust and conversion using real-time interest signals

Counts are near real-time and may update with a short delay (up to 2–3 hours).

This makes it easier to turn profile data into engagement-driving experiences — without accessing or exposing user-level data.

Turn User Preferences into Social Proof

Journey

Measure journey conversions with precision

Measure conversions with greater clarity and control across your Journeys.

You can now:

• Define how long conversions should continue to be counted after a user exits a Journey

• Apply 1 Entry = 1 Conversion logic to ensure each journey participation is counted only once

• Use built-in configuration checks and validation to set up conversion tracking correctly

Why this matters

These enhancements help you:

• Align conversion tracking with your campaign strategy

• Avoid inflated metrics caused by repeated user actions

• Analyze performance with greater confidence

Journey conversion reporting is now more structured, transparent, and easier to rely on for performance evaluation and optimization.

Measure Journey Conversions with Precision

January, 2026

Dashboard & AI

Spot performance shifts faster with AI insights on your dashboard

Spot performance shifts faster, right from your dashboard.

You can now:

• View AI Insights directly on the App Dashboard to monitor user and engagement trends

• Click dashboard cards and metrics to drill down into detailed analytics

• Access channel-specific cards (Mobile, Web, SMS, Email, WhatsApp) alongside cross-channel insights

Card visibility may vary based on enabled modules, permissions, and available data.

Spot Performance Shifts Faster with AI Insights on Your Dashboard

WhatsApp

See your WhatsApp campaign performance end to end

Validate campaign performance end to end in a single view.

You can now:

• Monitor Netmera sends, Meta delivery statuses, and end-user reads together

• Use KPI cards to quickly assess delivery performance and investigate failures

• Track read trends over time

This makes WhatsApp reporting clearer and more actionable.

See Your WhatsApp Campaign Performance End to End

Analytics

Turn uninstall data into immediate re-engagement action

You can now:

• Take user-level actions directly from the Uninstall report (add to audience, tag, export)

• Export uninstall data with External ID, plus related campaign and journey/flow breakdown

• Use a consistent export experience across Analytics > Retention and Analytics > Cohort

This enables faster re-engagement and deeper churn analysis.

Turn Uninstall Data into Immediate Re-Engagement Action

Automated messaging

Pause automations on the days that matter

You can now:

• Define one or more Quiet Dates during Automated Scenario setup

• Automatically suppress scenario runs for a full 24-hour period

• Apply suppression based on time zone settings:

  • If User Time Zone is enabled → suppression applies per user

  • If disabled → suppression applies in project time zone

No manual intervention required.

Pause Automations on the Days That Matter

Exports

Export multiple identifiers in a single run

You can now:

• Select multiple identifiers in Export Selected Users to File

• Receive each identifier as a separate column

• View null values for missing identifiers

Available across Campaigns, Targeting, Reports, and Analytics export flows.

Export Multiple Identifiers in a Single Run

Reports

Turn delivery failures into actionable insights

You can now:

• Include Fail Reason in report exports

• Access provider error codes and messages in a dedicated column

• Use this across Campaign, Automated, Transactional, and Geofence reports

Supported for SMS, Mobile Push, Web Push, and In-App notifications.

Turn Delivery Failures into Actionable Insights

Targeting

Segment users by how many devices they use

You can now:

• Filter users by exact Device Count

• Choose platform scope (Mobile, Web, All)

• Take actions directly from the filtered results

This enables more flexible targeting and analysis strategies.

Segment Users by How Many Devices They Use

Monitor and manage blacklist status with precision

You can now:

• Use Blacklist – Exists to find users blacklisted in any channel

• Use Blacklist – Equals to filter by specific channel (Mobile, Web, SMS, Email, WhatsApp)

• Continue with standard People actions (view, export, audience operations)

This simplifies compliance monitoring and targeting control.

Monitor and Manage Blacklist Status with Precision

Email

Build better segments with hard bounce date visibility

Improve bounce-based segmentation accuracy.

You can now:

• View Hard Bounce Date directly on the user profile

• Build more precise segments using bounce timing information

This enhances email hygiene and segmentation reliability.

Build Better Segments with Hard Bounce Date Visibility