> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/whats-new/2026.md).

# 2026

## May, 2026

This release expands automation and analytics across Email, Journey, SMS, and Web Push, brings MCP support for AI-assisted Netmera data exploration, and adds finer control over preferences, deliverability, and on-device widgets.

### Netmera MCP Server

#### Explore Netmera Data with AI Prompts

Use Netmera MCP Server to connect MCP-compatible AI clients with your permitted Netmera data.

You can now:

* Explore permitted Netmera data with natural language prompts.
* Analyze campaign performance, segments, events, and users faster
* Reduce repetitive reporting work
* Generate summaries and comparisons through AI clients
* Keep access controlled by existing permissions, token scopes, and approval rules

Ask questions in natural language and get permission-based answers from your Netmera data.

[Netmera MCP Server](/netmera-user-guide/ai-features/netmera-mcp-server.md)

<figure><img src="/files/Rbqrq0ONFXAtxvcTo93M" alt="" width="563"><figcaption></figcaption></figure>

### Journey

#### Journey Messages with Engagement Window

Engagement Window governs exactly when Journey messages are allowed to reach users, keeping delivery aligned with the right days, hours, and urgency level.

* Set start and end times for message delivery
* Select active sending days from Monday through Sunday
* Queue messages until the next available window
* Discard messages triggered outside the window
* Apply Ignore Engagement Window to critical Push, Email, and SMS steps that must send immediately

[Journey Messages with Engagement Window](/netmera-user-guide/omnichannel-engagement/journey-orchestration/entry-rules.md#engagement-window)

<figure><img src="/files/u4WWnEGqlzLQxfqUSxn4" alt="" width="563"><figcaption></figcaption></figure>

#### Export Converted Users from Journey Analytics

Converted users are now a dedicated, exportable metric, turning conversion insight into an actionable audience.

* Track Total Converted Users as a dedicated metric card
* Count the unique users who triggered the conversion event
* Keep the metric consistent with the data behind Conversion Rate
* Export only the users who converted within the selected Journey and time range
* Reuse the exported audience for retargeting, segmentation, or channel comparison

[Export Converted Users from Journey Analytics](/netmera-user-guide/omnichannel-engagement/journey-orchestration/journey-analytics.md#total-converted-users)

#### Measure Total Conversion Events in Journey Analytics

Beyond unique conversions, you can now measure conversion volume — including repeated actions by the same user — to analyze repeat purchases, reactivations, and high-frequency behavior.

* Track Total Conversion Events as a separate metric
* Count every conversion trigger, including repeat actions by the same user
* Export event-level data with External ID and Timestamp
* Analyze repeat purchases, reactivations, and high-frequency conversion patterns

[Measure Total Conversion Events in Journey Analytics](/netmera-user-guide/omnichannel-engagement/journey-orchestration/journey-analytics.md#total-conversion-events)

<figure><img src="/files/UsgPy2Zz4L1YUASClRfp" alt="" width="563"><figcaption></figcaption></figure>

#### Directly Access Journey Campaign Reports from Journey Steps

A new Report action opens campaign analytics directly from Journey send steps, removing the context switch between Journey analysis and campaign reporting.

* Open reports for Push, Email, SMS, and In-App Journey steps
* Access the related campaign report wherever a send exists
* Review campaign-level metrics without leaving the Journey flow

[Directly Access Journey Campaign Reports from Journey Steps](/netmera-user-guide/omnichannel-engagement/journey-orchestration/journey-analytics.md#viewing-campaign-reports-from-a-journey)

<figure><img src="/files/Mk6MuVADxHv37pU71Dr2" alt="" width="348"><figcaption></figcaption></figure>

#### Find Journey Ownership Faster

Ownership and edit history are now exposed directly in the Journey list, which matters most for teams managing many campaigns across accounts.

* See creator and creation date in the Journey list
* Identify the last editor and most recent update date
* Sort by create or update date to surface recent changes

[Find Journey Ownership Faster](/netmera-user-guide/omnichannel-engagement/journey-orchestration/journey-list-and-actions.md)

### Email

#### Understand Email Bounce Status at User Level

Bounce visibility now extends to the individual user record, making it clear why a user is frozen or suppressed from email targeting.

* Review bounce status on the user details page
* Inspect soft bounce and hard bounce records per user
* Check reason, last bounce date, current action, and remaining days
* Cross-reference related message activity to trace campaign-level bounce behavior

[Understand Email Bounce Status at User Level](/netmera-user-guide/reports-and-analytics/reports/campaigns/email-reports.md#email-bounce-status-on-user-details)

<figure><img src="/files/5GQmf7VExqzvDxWrKuY6" alt="" width="563"><figcaption><p>Frozen status on user details</p></figcaption></figure>

#### Manage Email Preferences by Category

Recipients can now opt out at the category level instead of unsubscribing from all communication, giving teams a more granular and retainable audience.

* Offer category-level unsubscribe alongside the existing full unsubscribe
* Surface message categories from Settings > Message Categories
* Let recipients opt out of selected categories only
* Preserve full-category unsubscribe as a standing option

[Manage Email Preferences by Category](/netmera-user-guide/omnichannel-engagement/email/email-unsubscribe-page.md#category-based-unsubscribe-link)

<figure><img src="/files/2AA4cC9reEk28PCAYHmh" alt="" width="375"><figcaption></figcaption></figure>

#### Automate Recurring Emails with Template IDs

Reusable panel-defined templates can now be triggered through the API, removing the manual setup behind newsletters, reports, and recurring CRM sends.

* Trigger a panel-defined email template directly through the bulk send API
* Send a bulk campaign using a single template ID
* Populate subject and body placeholders dynamically at send time
* Target recipients through tags built from FTP-uploaded lists
* Attach files to the send when required

[Automate Recurring Emails with Template IDs](https://user.netmera.com/netmera-developer-guide/api-documentation/rest-api/notifications#trigger-an-existing-email-template-via-api)

#### Export Email Control Group Audiences

The Conversion Control Group is now visible and exportable from email reports, turning held-out audiences into measurable uplift data.

* View the Control Group under the report's Target Audience section
* Export the users excluded from the email send
* Reuse the exported audience for uplift analysis, retargeting, or comparison

[Export Email Control Group Audiences](/netmera-user-guide/reports-and-analytics/reports/campaigns/email-reports.md#export-control-group)

### SMS

#### Track Conversions & Export Control Group from SMS Campaigns

SMS reporting now goes beyond delivery to measure whether campaigns drive meaningful user actions, including revenue and lift.

* Define a conversion event for SMS campaigns
* Set a conversion deadline
* Filter conversions by event attributes
* Track revenue where revenue data is available
* Apply a control group to measure campaign lift
* Export control group data from reports

[Track Conversions & Export Control Group from SMS Campaigns](/netmera-user-guide/omnichannel-engagement/sms/create-sms-campaign.md#conversion-analytics)

<figure><img src="/files/FvnuRh6r16Ku9BrzqIxP" alt="" width="563"><figcaption></figcaption></figure>

### Web Push

#### Live Preview Web Push Before Launch

Test on My Device renders a live preview of a Web Push notification on your active browser, so rendering and permission issues surface before an actual send.

* Trigger a browser-level preview notification
* Validate title, message, icon, and hero image rendering
* Test personalized placeholders with custom preview values
* Detect notification permission issues ahead of launch

[Live Preview Web Push Before Launch](/netmera-user-guide/omnichannel-engagement/web-push/create-web-push.md#test-on-my-device)

<figure><img src="/files/QdmRPHY2W7OtqDj3wRNG" alt="" width="563"><figcaption></figcaption></figure>

### Widgets & Web

#### Widget Backgrounds

The Widget/HTML Builder now supports background images and text overlays from the panel.

* Upload images as panel assets or use external URLs
* Control text style, position, alignment, and size
* Configure image dimensions and border radius from the panel

[Widget Backgrounds](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app/create/customize-components.md#widget-background-image)

#### Style Fancybox Components More Freely

Fancybox button and typography styling moves into the panel to match brand guidelines.

* Add border colors to Accept and Dismiss buttons
* Apply more fonts to Fancybox content
* Choose Regular, Semibold, or Bold font weight

[Style Fancybox Components More Freely](/netmera-user-guide/omnichannel-engagement/web-push/fancy-box.md#typography)

<figure><img src="/files/0q9nZYlZh00jxIq5B1lc" alt="" width="563"><figcaption></figcaption></figure>

### Live Activities

#### Control Live Activity Updates More Clearly

The REST API now exposes clearer parameters for the full Live Activity lifecycle — start, update, and end.

* Start Live Activities with required `groupId` support
* Define automatic end timing with `liveActEndDate`
* Update or end active Live Activities using the UPDATE and END actions
* Review Live Activity lifecycle events from user details

[Control Live Activity Updates More Clearly](https://user.netmera.com/netmera-developer-guide/platforms/ios/new-ios-swift/live-activities)

### SDK & Events

#### Capture SDK Events with Less Manual Setup

A flexible global event format lets Netmera recognize and store incoming SDK events automatically, shortening the path from instrumentation to analysis.

* Send events using a generic `events[]` and `params` structure
* Let Netmera recognize incoming events without prior definition
* Register undefined events as custom events when the option is enabled
* Analyze captured events in Event Insight
* Fall back to the existing custom event flow when the option is disabled

[Capture SDK Events with Less Manual Setup](https://user.netmera.com/netmera-developer-guide/platforms/android/events#generic-events)

## March, 2026

### Netmera App

#### Take Your Campaigns Everywhere with the Netmera App

Take Netmera with you and stay closer to your campaigns.

You can now:

* Monitor active campaigns on mobile
* Review key metrics faster
* Check approvals, users, segments, and event activity on the go

This gives teams faster visibility and quicker reaction time outside the desktop.

[Take Your Campaigns Everywhere with the Netmera App](/netmera-user-guide/meet-netmera-app.md)

<figure><img src="/files/8x97Vp9JspuMQraJHU6s" alt="" width="563"><figcaption></figcaption></figure>

### SMS

#### Expand Your SMS Reach with Turatel Integration

Expand your SMS infrastructure with Turatel support.

You can now:

* Use Turatel as an SMS integration option
* Run SMS operations with an additional provider alternative
* Increase operational flexibility for SMS delivery setups

This helps teams align SMS delivery with their preferred provider strategy.

[Turatel Integration Guide](https://user.netmera.com/netmera-developer-guide/integrations/sms-providers/turatel)

### Exports

#### Get Richer Data in Every Export

Make exports more useful for analysis and operational workflows.

You can now:

* Include **Device Information** fields in exports
* Include **Profile Attribute** fields in the same export flow
* Work with richer user-level datasets without extra manual steps

This makes exported files more complete for targeting, reporting, and external processing.

[Get Richer Data in Every Export](/netmera-user-guide/targeting/export-users.md)

<figure><img src="/files/OVMVgxY5L2SHtGnL5vNB" alt="" width="563"><figcaption></figcaption></figure>

### Analytics

#### Reorder Funnel Steps Without Starting Over

Adjust your funnel flow without rebuilding it from scratch.

You can now:

* Reorder steps after adding them
* Align the funnel with the actual user journey faster
* Update step sequence with drag-and-drop

This makes funnel setup more flexible and easier to maintain.

[Reorder Funnel Steps Without Starting Over](/netmera-user-guide/reports-and-analytics/analytics/funnel-analysis/create-new-funnel.md)

<figure><img src="/files/pVRabHlZd0jo1hfzVaAw" alt="" width="563"><figcaption></figcaption></figure>

### Widgets

#### Build Smarter Forms with Better Input Validation

Build stricter form flows directly inside widgets.

You can now:

* Apply additional validation types to widget inputs
* Prevent invalid or incomplete form submissions more precisely
* Show users clearer validation feedback before actions run

This improves data quality and reduces avoidable submission errors.

[Build Smarter Forms with Better Input Validation](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app/create/assign-click-actions.md#validations)

<figure><img src="/files/tQEj4hQcsNK6VIYB1lW3" alt="" width="563"><figcaption></figcaption></figure>

#### Make Emoji Ratings More Expressive with Text and Unicode Support

Make emoji-based feedback clearer and more expressive.

You can now:

* Add supporting text to emoji raters
* Use Unicode emoji support in emoji-based feedback flows
* Create more flexible and brand-friendly feedback experiences

This helps users understand rating intent faster and improves widget expressiveness.

[Make Emoji Ratings More Expressive with Text and Unicode Support](/netmera-user-guide/omnichannel-engagement/widgets/web-pop-up/create/widget-elements-reference.md#emoji-feedback)

<figure><img src="/files/CS7fcUOJ1fQiFhgGhjq5" alt="" width="563"><figcaption></figcaption></figure>

### Journey

#### Clone Journeys and Iterate Faster

Reuse successful journey flows faster.

You can now:

* Clone an existing journey into a new draft
* Preserve the original journey while testing changes
* Reuse structure, timing, and branching logic

This makes journey iteration safer and much faster.

[Clone Journeys and Iterate Faster](/netmera-user-guide/omnichannel-engagement/journey-orchestration/journey-list-and-actions.md)

<figure><img src="/files/FF848T4T8yndmZrDyoX3" alt="" width="563"><figcaption></figcaption></figure>

### Mobile Push

#### Test Push Notifications Your Way with Flexible A/B Splits

Test push performance with more control.

You can now:

* Define flexible audience percentages for Variant A and Variant B
* Run tests with or without a control group
* Compare treated and untreated audiences when needed

This gives you cleaner experiment design and better campaign measurement.

<figure><img src="/files/KX1x4cJN4y1gaRA2kj3N" alt="" width="563"><figcaption></figcaption></figure>

[Test Push Notifications Your Way with Flexible A/B Splits](/netmera-user-guide/omnichannel-engagement/mobile-push/push-a-b-testing.md)

### Email

#### Edit Emails in Full Screen for a Better View

Edit email templates in a larger workspace.

You can now:

* Open the email editor in expanded view
* Work with more screen space while editing and previewing
* Switch back to the default view when needed

This makes long or complex email layouts easier to manage.

[Edit Emails in Full Screen for a Better View](/netmera-user-guide/omnichannel-engagement/email/create-email-template.md#using-the-email-editor-in-expanded-view)

<figure><img src="/files/Sh1Xhjd1rYAyqG4EtWwf" alt="" width="563"><figcaption></figcaption></figure>

## February, 2026

### Widgets

#### Take Full Control of Your Popup Backgrounds

Gain greater visual control over your popups, without impacting existing configurations. You can now:

* Manage popup background behavior from the new **Pop-Up Background** settings group in the widget configuration screen
* Enable or disable **Background Overlay** (enabled by default) to dim the area outside the popup with a full-screen tinted layer, including the status bar
* Customize the **Overlay Color** to better match your brand

This update gives you more flexibility to fine-tune popup visibility and focus.

[Take Full Control of Your Popup Backgrounds](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app/create.md#background-overlay-feature)

<figure><img src="/files/Q1k0gBd7HibUPO93A0Nb" alt="" width="563"><figcaption></figcaption></figure>

#### Set the Pace of Your Widget Stories

Control story pacing with precision.

You can now:

* Set a **Custom Story Duration** (in seconds) to define how long each image remains on screen
* Leave the field empty to maintain the default 2.5-second auto-advance behavior

This gives you greater control over storytelling and user attention flow.

[Set the Pace of Your Widget Stories](/netmera-user-guide/omnichannel-engagement/feedback-button/create-feedback-button/customize-widgets.md#story)

<figure><img src="/files/3vNdydoGz9SuxalND4af" alt="" width="563"><figcaption></figcaption></figure>

#### Fine-Tune Your Score Element's Look and Scale

Align scoring visuals with your brand more accurately.

You can now:

* Start the rating scale at **0** by setting **Min Rate = 0** (fully supported in both preview and live widget)
* Adjust the **Number (Font) Size** in pixels within defined limits
* Maintain proportional layout automatically with a **Circle Size** that scales according to the selected number size

No more workaround configurations, just consistent visual control.

[Fine-Tune Your Score Element's Look and Scale](/netmera-user-guide/omnichannel-engagement/feedback-button/create-feedback-button/customize-widgets.md#score-rating)

<figure><img src="/files/1gPj4KMLLCh4vI6dNAWd" alt="" width="563"><figcaption></figcaption></figure>

### Live Activities

#### Keep Live Activities Timely and On-Brand

Keep your Live Activities relevant, timely, and aligned with your campaign strategy.

You can now:

* Automatically end Live Activities at a planned time — perfect for flash sales, match days, limited offers, or time-bound campaigns
* Control how long completed activities remain visible on the Lock Screen
* Ensure outdated content is clearly marked if updates stop

**Why this matters**

This update helps you:

* Prevent expired promotions from staying visible
* Keep real-time experiences accurate and trustworthy
* Manage time-sensitive campaigns more confidently

[Keep Live Activities Timely and On-Brand](https://user.netmera.com/netmera-developer-guide/platforms/ios/new-ios-swift/live-activities)

<figure><img src="/files/wFFOMUy5lS4LBFyOGVa0" alt="" width="563"><figcaption></figcaption></figure>

### Customer Data

#### Turn User Preferences into Social Proof

Turn user preferences into powerful social proof.

You can now:

* Instantly see how many users selected a specific preference (e.g., a favorite team or product)
* Use this count to display popularity indicators inside your app or campaigns
* Build dynamic experiences based on real user interest

**Why this matters**

This update enables you to:

* Highlight trending choices
* Strengthen engagement with “Most Popular” or “X people chose this” messaging
* Increase trust and conversion using real-time interest signals

Counts are near real-time and may update with a short delay (up to 2–3 hours).

This makes it easier to turn profile data into engagement-driving experiences — without accessing or exposing user-level data.

[Turn User Preferences into Social Proof](https://user.netmera.com/netmera-developer-guide/api-documentation/rest-api/favorite-count-and-social-proof)

### Journey

#### Measure Journey Conversions with Precision

Measure conversions with greater clarity and control across your Journeys.

You can now:

* Define how long conversions should continue to be counted after a user exits a Journey
* Apply **1 Entry = 1 Conversion** logic to ensure each journey participation is counted only once
* Use built-in configuration checks and validation to set up conversion tracking correctly

**Why this matters**

These enhancements help you:

* Align conversion tracking with your campaign strategy
* Avoid inflated metrics caused by repeated user actions
* Analyze performance with greater confidence

Journey conversion reporting is now more structured, transparent, and easier to rely on for performance evaluation and optimization.

[Measure Journey Conversions with Precision](/netmera-user-guide/omnichannel-engagement/journey-orchestration/conversions-in-journey.md)

<figure><img src="/files/hQEueTR5rLgL9BW5fZQr" alt="" width="563"><figcaption></figcaption></figure>

## January, 2026

### Dashboard & AI

#### Spot Performance Shifts Faster with AI Insights on Your Dashboard

Spot performance shifts faster, right from your dashboard.

You can now:

* View **AI Insights** directly on the App Dashboard to monitor user and engagement trends
* Click dashboard cards and metrics to drill down into detailed analytics
* Access channel-specific cards (Mobile, Web, SMS, Email, WhatsApp) alongside cross-channel insights

Card visibility may vary based on enabled modules, permissions, and available data.

[Spot Performance Shifts Faster with AI Insights on Your Dashboard](/netmera-user-guide/dashboard.md)

<figure><img src="/files/ovFOu6BxxtPUEik1Farp" alt="" width="563"><figcaption></figcaption></figure>

### WhatsApp

#### See Your WhatsApp Campaign Performance End to End

Validate campaign performance end to end in a single view.

You can now:

* Monitor Netmera sends, Meta delivery statuses, and end-user reads together
* Use KPI cards to quickly assess delivery performance and investigate failures
* Track read trends over time

This makes WhatsApp reporting clearer and more actionable.

[See Your WhatsApp Campaign Performance End to End](/netmera-user-guide/omnichannel-engagement/whatsapp/whatsapp-reports.md)

<figure><img src="/files/7VsYBb6GOPuf2EDf3JGH" alt="" width="563"><figcaption></figcaption></figure>

### Analytics

#### Turn Uninstall Data into Immediate Re-Engagement Action

You can now:

* Take user-level actions directly from the Uninstall report (add to audience, tag, export)
* Export uninstall data with **External ID**, plus related campaign and journey/flow breakdown
* Use a consistent export experience across Analytics > Retention and Analytics > Cohort

This enables faster re-engagement and deeper churn analysis.

[Turn Uninstall Data into Immediate Re-Engagement Action](/netmera-user-guide/reports-and-analytics/analytics/uninstall.md#uninstalled-users-list)

<figure><img src="/files/r3md0mNcIBrPo1xRII4g" alt="" width="563"><figcaption></figcaption></figure>

### Automated Messaging

#### Pause Automations on the Days That Matter

You can now:

* Define one or more **Quiet Dates** during Automated Scenario setup
* Automatically suppress scenario runs for a full 24-hour period
* Apply suppression based on time zone settings:
  * If **User Time Zone** is enabled → suppression applies per user
  * If disabled → suppression applies in project time zone

No manual intervention required.

[Pause Automations on the Days That Matter](/netmera-user-guide/messaging-features/automated-messaging.md#campaign-period)

<figure><img src="/files/yC8HSS2s4O8Z9AtQ298o" alt="" width="563"><figcaption></figcaption></figure>

### Exports

#### Export Multiple Identifiers in a Single Run

You can now:

* Select multiple identifiers in Export Selected Users to File
* Receive each identifier as a separate column
* View null values for missing identifiers

Available across Campaigns, Targeting, Reports, and Analytics export flows.

[Export Multiple Identifiers in a Single Run](/netmera-user-guide/targeting/export-users.md#step-1-identifier-selection-multi-select)

<figure><img src="/files/13u1aJLo0PWP2rPT2lB7" alt="" width="563"><figcaption></figcaption></figure>

### Reports

#### Turn Delivery Failures into Actionable Insights

You can now:

* Include **Fail Reason** in report exports
* Access provider error codes and messages in a dedicated column
* Use this across Campaign, Automated, Transactional, and Geofence reports

Supported for SMS, Mobile Push, Web Push, and In-App notifications.

[Turn Delivery Failures into Actionable Insights](/netmera-user-guide/targeting/export-users.md#failed-users-export-campaign-reports)

<div align="center"><figure><img src="/files/6GXo6gMBdsaHDLPOGFHw" alt="" width="240"><figcaption></figcaption></figure></div>

### Targeting

#### Segment Users by How Many Devices They Use

You can now:

* Filter users by exact **Device Count**
* Choose platform scope (Mobile, Web, All)
* Take actions directly from the filtered results

This enables more flexible targeting and analysis strategies.

[Segment Users by How Many Devices They Use](/netmera-user-guide/targeting/people.md#filter-categories)

<figure><img src="/files/G6g5NBCdj6vVhDyVR2Bs" alt=""><figcaption></figcaption></figure>

#### Monitor and Manage Blacklist Status with Precision

You can now:

* Use **Blacklist – Exists** to find users blacklisted in any channel
* Use **Blacklist – Equals** to filter by specific channel (Mobile, Web, SMS, Email, WhatsApp)
* Continue with standard People actions (view, export, audience operations)

This simplifies compliance monitoring and targeting control.

[Monitor and Manage Blacklist Status with Precision](/netmera-user-guide/targeting/people.md#filter-categories)

<figure><img src="/files/x9Xchp954Xtwlg3cNdl2" alt=""><figcaption></figcaption></figure>

### Email

#### Build Better Segments with Hard Bounce Date Visibility

Improve bounce-based segmentation accuracy.

You can now:

* View **Hard Bounce Date** directly on the user profile
* Build more precise segments using bounce timing information

This enhances email hygiene and segmentation reliability.

[Build Better Segments with Hard Bounce Date Visibility](broken://pages/MkdMfSclktOIqr16TiPy#advanced-email-bounce-reasons-in-event-insight-user-details-and-segments)

<figure><img src="/files/q4pIq6hs3RBAL2USJAPc" alt="" width="563"><figcaption></figcaption></figure>


---

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