2025

December, 2025

This release expands control across WhatsApp, targeting, widgets, deliverability, permissions, and dashboard reporting.

WhatsApp

Let Users Opt Out of WhatsApp in One Tap

WhatsApp templates now support a built-in unsubscribe action.

• Add an Unsubscribe button to WhatsApp message templates

• Update WhatsApp permission instantly after opt-out

• Log the opt-out as an event for visibility and compliance tracking

Let Users Opt Out of WhatsApp in One Tap

Targeting

Manage Blacklist and Whitelist Status at Scale

Blacklist operations are now available as a dedicated bulk workflow.

• Run uploads from Targeting → Blacklist Upload

• Add users to blacklist or remove them from blacklist in bulk

• Apply changes across SMS, Email, Push, Web Push, and In-App Widget

Manage Blacklist and Whitelist Status at Scale

Widgets

Create Immersive Full-Screen In-App Experiences

Mobile widgets now support a full-screen layout.

• Use full-screen widgets for onboarding flows

• Build high-impact promotion screens

• Focus users on a single in-app experience

Create Immersive Full-Screen In-App Experiences

Never Show an Empty Reward — Spin to Win Stops Automatically

Spin to Win now reacts automatically when coupon inventory expires.

• Set expired slices to 0% weight

• Rebalance the remaining slices automatically

• Mark the campaign as Finished when all slices run out

Never Show an Empty Reward — Spin to Win Stops Automatically

Prevent Expired Coupons from Disrupting Live Campaigns

Coupon campaigns now close cleanly when all available coupons expire.

• Mark the campaign as Finished when all coupons expire

• Keep the reward experience aligned with valid coupon inventory

Prevent Expired Coupons from Disrupting Live Campaigns

Email

Debug and Optimize Email Deliverability with Bounce Reasons

Email bounce analysis now exposes more detail in reporting, user records, and segmentation.

• Break down Email Bounce by Bounce Reason and Bounce Detail in Event Insight

• Review provider feedback with Error Code and Error Message in User Details

• Build bounce-aware segments with bounce attributes

Debug and Optimize Email Deliverability with Bounce Reasons

SMS

See Exactly Why SMS Messages Fail

SMS failures are now easier to investigate at user level.

• Track failed SMS deliveries as a separate panel metric

• View provider-returned failure details in User Details

• Review errors such as invalid number, insufficient balance, or operator rejection

See Exactly Why SMS Messages Fail

Permissions & Dashboard

Assign Channel-Specific Roles to Match Your Team Structure

Role management now supports channel-based access control.

• Assign separate roles for Mobile, Web, Email, and WhatsApp

• Limit access by channel ownership

• Reduce accidental changes across teams

Track App Version Adoption with Richer Dashboard Metrics

The Application Version dashboard now exposes clearer adoption metrics.

• View Device Count and User Count

• Track Daily Active Devices and Daily Active Users

• Export the same metrics for deeper analysis

Track App Version Adoption with Richer Dashboard Metrics

November, 2025

This release improves send-time optimization for more predictable delivery timing.

Best Time Delivery

Deliver at Best Time for Your Users

Best Time Delivery now calculates send timing with higher reliability.

• Improve timing accuracy using historical engagement patterns

• Deliver messages more consistently at each user's likely engagement window

• Increase confidence in automated send-time optimization

Best Time Delivery

October, 2025

This release adds deferred deep linking across owned channels for end-to-end attribution and routing.

Deferred Deep Linking

Deferred Deep Link: End-to-End Communication Across Your Owned Channels

Deferred Deep Links now support owned channel journeys from click to install and conversion.

• Use deferred deep links across SMS, Email, Push, QR codes, and Web Widgets

• Preserve campaign context when the app is not installed at click time

• Route users to the intended in-app destination after install

• Track attribution across the full owned-channel journey

Deferred Deep Link: End-to-End Communication Across Your Owned Channels

September, 2025

This release adds WhatsApp as a channel, expands widget actions, and gives Email unsubscribe flows more control.

WhatsApp

Power Your WhatsApp Messaging with Netmera

WhatsApp is now available as a Netmera messaging channel.

• Reach users on WhatsApp from the same platform

• Support real-time one-to-one messaging flows

• Add WhatsApp to your owned-channel communication mix

Power Your WhatsApp Messaging with Netmera

Widgets

Countdown on Widgets

Widgets now support countdown timers for time-sensitive campaigns.

• Add countdown timers to widget views

• Use them for limited-time offers, flash sales, or reminders

• Combine countdowns with buttons or images in the editor

Countdown on Widgets

Copy Coupon Button on Widgets

Widgets can now copy coupon codes directly to the user's clipboard.

• Add a copy coupon button to supported widgets

• Let users copy discount codes in one click

• Reduce friction in the redemption flow

Copy Coupon Button on Widgets

Hidden Button Preview

Visible Button Preview

Email

Custom Email Unsubscribe Pages

Email unsubscribe flows now support custom hosted pages.

• Build your own unsubscribe page design

• Control branding, layout, and optional survey content

• Keep consent tracking and reporting connected to Netmera

Custom Email Unsubscribe Pages

August, 2025

This release improves SMS testing and gives widget builders more control over close button placement.

SMS

SMS Testing: Add Test Users by External ID

SMS test sends now accept External ID in addition to phone number.

• Add test users with External ID (ExID) and mobile number

• Reduce test setup errors before launch

• Validate sends against the correct user record

Widgets

Move Your Widget’s Close Button Anywhere

Widget close button placement is now configurable.

• Move the close icon up, down, left, or right

• Align the close button with your layout and branding

• Use the same behavior across Web and Mobile

Move Your Widget’s Close Button Anywhere

July, 2025

This release improves widget interaction behavior and adds more control to export generation.

Widgets

Dismiss Widgets by Clicking Outside

Widgets can now close when users click outside the widget area.

• Enable outside-click dismiss behavior as an optional setting

• Support the same interaction across Web and Mobile

• Reduce friction for dismissible widget experiences

Dismiss Widgets by Clicking Outside

Email Validation Now in Widgets

Widgets now support stricter email input validation.

• Define a custom error message for invalid email input

• Show the message immediately when users submit an invalid value

• Improve data quality at the point of collection

Email Validation Now in Widgets

Exports

Channel-Specific FTP Data Exports

FTP exports now support channel-based filtering.

• Select the specific channels to include in a report

• Export in .xlsx or .csv format

• Generate cleaner files for channel-level analysis

Channel-Specific FTP Data Exports

June, 2025

This release adds manual precision control to predictive segments and more export format options.

Targeting

Fine-Tune Precision in Predictive Segments

AI-based segments now let you set precision level manually.

• Open Targeting → Segments → AI-Based Segment → Edit

• Adjust the new Precision Level field

• Save the new value or cancel to keep the current one

Fine-Tune Precision in Predictive Segments

Exports

More Export Flexibility: File Types & Delimiters

Exports now offer more file formatting options.

• Export data in .xlsx or .csv

• Reveal Delimiter Type when .csv is selected

• Choose Comma, Pipe, Tilde, Broken Pipe, Caret, or Semicolon

More Export Flexibility: File Types & Delimiters

May, 2025

This release turns more campaign analytics into reusable audiences and platform-specific actions.

Journey

Export Journey Users

Journey analytics now lets you export user-level audiences directly from metrics.

• Use the new download icon next to Journey analytics metrics

• Export users in .csv or .xlsx

• Reuse exported users for tagging and follow-up campaigns

For example, if a Journey step shows users with a failed status, you can export that group, tag it, and target it again in another channel.

Export Journey Users

Mobile Push

Platform-Specific Push Actions

Push click actions can now differ by mobile platform.

• Set separate click actions for iOS and Android via REST API

• Open the app home screen on one platform and a deep link on another

• Track delivery and behavior by platform with more precision

For example, a single push can open the home screen on iOS and a product deep link on Android.

Platform-Specific Push Actions

Email

Unique Open Rates for Deeper Insights

Email reports now include Unique Open metrics.

• Count how many distinct users opened the email

• Compare total opens with unique opens for clearer reach analysis

• Measure campaign engagement with less duplication

April, 2025

This release improves click tracking detail and makes funnel analysis more precise.

Analytics

Tagless Tracking with Item Selections

Tagless Data Capture now records which specific item a user selected.

• Capture item names automatically on button taps and selections

• Track user interaction without manual tagging

• Understand which content users engage with most

Tagless Tracking with Item Selections

Funnels with Precision Targeting: Segmentation & Exclusion

Funnels now support tighter analysis through segmentation and exclusion logic.

• Segment users by behavior and demographics

• Use Did Not filters to exclude performed or skipped events

• Isolate drop-offs with more precision

Funnels with Precision Targeting: Segmentation & Exclusion

March, 2025

This release strengthens panel security and adds conversion tracking for email-driven revenue.

Security

Advanced Panel Security

Panel access now supports stronger authentication and access restrictions.

• Enforce a minimum 12-character password

• Restrict panel access by IP on demand

• Restrict panel access by domain on demand

• Enable email OTP for panel login on demand

Email

Email Conversion & Revenue Tracking

Email reporting now measures downstream conversion and revenue activity.

• Track sales actions after users arrive from Email

• Measure app and web conversions in the panel

• Review email-attributed ROI with clearer reporting

Email Conversion & Revenue Tracking

February, 2025

This release expands analytics, push behavior, widget deeplinking, web push reach, and retention reporting.

Analytics

Web Analytics

Web Analytics adds deeper visibility into on-site behavior and engagement.

• Track website interactions in more detail

• Review engagement metrics and key performance indicators

• Use the data to improve digital performance analysis

Web Analytics

Reinstall Reports

Retention reporting now includes reinstall metrics.

• Track when users reinstall the app after uninstalling

• Identify dates and patterns behind re-engagement

• Use reinstall data to support retention analysis

Mobile Push

Open Widgets with Push Clicks

Push notifications can now open widgets directly.

• Send users from a push click into a related widget

• Reduce extra navigation steps after engagement

• Connect push campaigns to in-app experiences more tightly

Open Widgets with Push Clicks

Notification Grouping

Push notifications now support grouping by category.

• Organize notifications into separate groups

• Help users review related updates more clearly

• Reduce notification overload in busy message streams

Notification Grouping

Widgets

Custom Widget Button Deeplinks

Widget buttons can now resolve destinations from user data in real time.

• Build personalized widget button destinations

• Route users to account-specific or transaction-specific pages

• Adapt deeplinks based on profile attributes

Custom Widget Button Deeplinks

Spin to Win Coupon Deeplinks

Spin to Win success screens now support coupon deeplinks.

• Let users open their reward destination directly

• Shorten the path from reward to redemption

• Improve post-win experience with a direct next action

Spin to Win Coupon Deeplinks

Web Push

Mobile Web Push for iOS

Web Push now extends to iOS and iPadOS mobile browsers.

• Reach iOS and iPadOS users with mobile web push

• Drive users back to your website or platform

• Expand web push coverage beyond desktop and Android

Mobile Web Push for iOS

January, 2025

This release improves Spin to Win styling and adds stricter display behavior for triggered widgets.

Widgets

Spin to Win Custom Text Colors

Spin Design Editor now supports per-segment text color customization.

• Apply custom text colors to individual wheel segments

• Align segment styling with brand themes

• Build more tailored Spin to Win designs

Instant Show Option for Widgets

Triggered widgets can now appear immediately when conditions are met.

• Apply instant show behavior to Widgets and In-app Messages triggered by automated messages

• Show the widget immediately after the trigger condition is met

• Skip future re-show attempts if the widget cannot display at that moment

Instant Show Option for Widgets