> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/whats-new/2025.md).

# 2025

## December, 2025

This release expands control across WhatsApp, targeting, widgets, deliverability, permissions, and dashboard reporting.

### WhatsApp

#### Let Users Opt Out of WhatsApp in One Tap

WhatsApp templates now support a built-in unsubscribe action.

* Add an **Unsubscribe button** to WhatsApp message templates
* Update WhatsApp permission instantly after opt-out
* Log the opt-out as an event for visibility and compliance tracking

[Let Users Opt Out of WhatsApp in One Tap](/netmera-user-guide/omnichannel-engagement/whatsapp/whatsapp-unsubscribe-button.md)

<figure><img src="/files/EqJRmI3nj2bQf6MNWx53" alt="" width="563"><figcaption></figcaption></figure>

### Targeting

#### Manage Blacklist and Whitelist Status at Scale

Blacklist operations are now available as a dedicated bulk workflow.

* Run uploads from **Targeting → Blacklist Upload**
* Add users to blacklist or remove them from blacklist in bulk
* Apply changes across SMS, Email, Push, Web Push, and In-App Widget

[Manage Blacklist and Whitelist Status at Scale](/netmera-user-guide/targeting/blacklist.md)

<figure><img src="/files/L2YT8H4bKZAj0xh0XXdx" alt="" width="563"><figcaption></figcaption></figure>

### Widgets

#### Create Immersive Full-Screen In-App Experiences

Mobile widgets now support a full-screen layout.

* Use full-screen widgets for onboarding flows
* Build high-impact promotion screens
* Focus users on a single in-app experience

[Create Immersive Full-Screen In-App Experiences](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app/create.md#type)

<figure><img src="/files/AOZHDAFdxNXb5jPFVxD9" alt="" width="563"><figcaption></figcaption></figure>

#### Never Show an Empty Reward — Spin to Win Stops Automatically

Spin to Win now reacts automatically when coupon inventory expires.

* Set expired slices to **0%** weight
* Rebalance the remaining slices automatically
* Mark the campaign as **Finished** when all slices run out

[Never Show an Empty Reward — Spin to Win Stops Automatically](/netmera-user-guide/omnichannel-engagement/widgets/spin-to-win.md#campaign-auto-deactivation)

#### Prevent Expired Coupons from Disrupting Live Campaigns

Coupon campaigns now close cleanly when all available coupons expire.

* Mark the campaign as **Finished** when all coupons expire
* Keep the reward experience aligned with valid coupon inventory

[Prevent Expired Coupons from Disrupting Live Campaigns](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app.md)

### Email

#### Debug and Optimize Email Deliverability with Bounce Reasons

Email bounce analysis now exposes more detail in reporting, user records, and segmentation.

* Break down Email Bounce by **Bounce Reason** and **Bounce Detail** in Event Insight
* Review provider feedback with **Error Code** and **Error Message** in User Details
* Build bounce-aware segments with bounce attributes

[Debug and Optimize Email Deliverability with Bounce Reasons](broken://spaces/X6uilbEAw42gqsudlclY/pages/MkdMfSclktOIqr16TiPy)

<figure><img src="/files/9CPdIjAZ4a0tbIyvyWLV" alt="" width="563"><figcaption></figcaption></figure>

### SMS

#### See Exactly Why SMS Messages Fail

SMS failures are now easier to investigate at user level.

* Track failed SMS deliveries as a separate panel metric
* View provider-returned failure details in **User Details**
* Review errors such as invalid number, insufficient balance, or operator rejection

[See Exactly Why SMS Messages Fail](/netmera-user-guide/reports-and-analytics/reports/campaigns/sms-reports.md#see-failure-reasons-per-user-user-details-messages)

<figure><img src="/files/iIM9beQtYhSsI8FXe5Tk" alt="" width="563"><figcaption></figcaption></figure>

### Permissions & Dashboard

#### Assign Channel-Specific Roles to Match Your Team Structure

Role management now supports channel-based access control.

* Assign separate roles for **Mobile**, **Web**, **Email**, and **WhatsApp**
* Limit access by channel ownership
* Reduce accidental changes across teams

#### Track App Version Adoption with Richer Dashboard Metrics

The Application Version dashboard now exposes clearer adoption metrics.

* View **Device Count** and **User Count**
* Track **Daily Active Devices** and **Daily Active Users**
* Export the same metrics for deeper analysis

[Track App Version Adoption with Richer Dashboard Metrics](/netmera-user-guide/reports-and-analytics/reports/application-version.md)

<figure><img src="/files/MYya3PVFIRGyMPkIOAdz" alt="" width="563"><figcaption></figcaption></figure>

## November, 2025

This release improves send-time optimization for more predictable delivery timing.

### Best Time Delivery

#### Deliver at Best Time for Your Users

Best Time Delivery now calculates send timing with higher reliability.

* Improve timing accuracy using historical engagement patterns
* Deliver messages more consistently at each user's likely engagement window
* Increase confidence in automated send-time optimization

[Best Time Delivery](/netmera-user-guide/ai-features/best-time-delivery.md)

<figure><img src="/files/W0tGwMN2xw6eFvPtDzw9" alt="" width="244"><figcaption></figcaption></figure>

## October, 2025

This release adds deferred deep linking across owned channels for end-to-end attribution and routing.

### Deferred Deep Linking

#### Deferred Deep Link: End-to-End Communication Across Your Owned Channels

Deferred Deep Links now support owned channel journeys from click to install and conversion.

* Use deferred deep links across SMS, Email, Push, QR codes, and Web Widgets
* Preserve campaign context when the app is not installed at click time
* Route users to the intended in-app destination after install
* Track attribution across the full owned-channel journey

[Deferred Deep Link: End-to-End Communication Across Your Owned Channels](/netmera-user-guide/smart-linking/deferred-deep-links.md)

<figure><img src="/files/5nqJtINxORGd9xuHpme7" alt="" width="563"><figcaption></figcaption></figure>

## September, 2025

This release adds WhatsApp as a channel, expands widget actions, and gives Email unsubscribe flows more control.

### WhatsApp

#### Power Your WhatsApp Messaging with Netmera

WhatsApp is now available as a Netmera messaging channel.

* Reach users on WhatsApp from the same platform
* Support real-time one-to-one messaging flows
* Add WhatsApp to your owned-channel communication mix

[Power Your WhatsApp Messaging with Netmera](/netmera-user-guide/omnichannel-engagement/whatsapp.md)

<figure><img src="https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FgVYcG26nQpdCoS9H1sxe%2Fimage.png?alt=media&#x26;token=66ab17f1-5e01-4dcd-ad18-16d9008e7a5d" alt="" width="375"><figcaption></figcaption></figure>

### Widgets

#### Countdown on Widgets

Widgets now support countdown timers for time-sensitive campaigns.

* Add countdown timers to widget views
* Use them for limited-time offers, flash sales, or reminders
* Combine countdowns with buttons or images in the editor

[Countdown on Widgets](broken://spaces/X6uilbEAw42gqsudlclY/pages/Dvb2p1rDT3LHerbHXfuZ#countdown)

<figure><img src="/files/2Lc5RAA9tONYLHi7SaJ2" alt="" width="375"><figcaption></figcaption></figure>

#### Copy Coupon Button on Widgets

Widgets can now copy coupon codes directly to the user's clipboard.

* Add a copy coupon button to supported widgets
* Let users copy discount codes in one click
* Reduce friction in the redemption flow

[Copy Coupon Button on Widgets](broken://spaces/X6uilbEAw42gqsudlclY/pages/Dvb2p1rDT3LHerbHXfuZ#copy-button)

{% columns %}
{% column %}

#### Hidden Button Preview

<figure><img src="/files/cikoZ653Mw5xwyB23aix" alt="" width="375"><figcaption></figcaption></figure>
{% endcolumn %}

{% column %}

#### Visible Button Preview

<figure><img src="/files/VsYRsm3OpaJAlTCxjw2B" alt="" width="375"><figcaption></figcaption></figure>
{% endcolumn %}
{% endcolumns %}

### Email

#### Custom Email Unsubscribe Pages

Email unsubscribe flows now support custom hosted pages.

* Build your own unsubscribe page design
* Control branding, layout, and optional survey content
* Keep consent tracking and reporting connected to Netmera

[Custom Email Unsubscribe Pages](/netmera-user-guide/omnichannel-engagement/email/email-unsubscribe-page.md#custom-unsubscribe-page)

<figure><img src="/files/CYhiXrWeJOlAJls1hZn2" alt="" width="563"><figcaption></figcaption></figure>

## August, 2025

This release improves SMS testing and gives widget builders more control over close button placement.

### SMS

#### SMS Testing: Add Test Users by External ID

SMS test sends now accept External ID in addition to phone number.

* Add test users with **External ID (ExID)** and mobile number
* Reduce test setup errors before launch
* Validate sends against the correct user record

<figure><img src="/files/jRyUdRQWleqN9gL3qQ9n" alt="" width="563"><figcaption></figcaption></figure>

### Widgets

#### Move Your Widget’s Close Button Anywhere

Widget close button placement is now configurable.

* Move the close icon up, down, left, or right
* Align the close button with your layout and branding
* Use the same behavior across Web and Mobile

[Move Your Widget’s Close Button Anywhere](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app/create.md#custom-button-position)

<figure><img src="/files/LxFQ6qQtiNPkmeHISHkZ" alt="" width="563"><figcaption></figcaption></figure>

## July, 2025

This release improves widget interaction behavior and adds more control to export generation.

### Widgets

#### Dismiss Widgets by Clicking Outside

Widgets can now close when users click outside the widget area.

* Enable outside-click dismiss behavior as an optional setting
* Support the same interaction across Web and Mobile
* Reduce friction for dismissible widget experiences

[Dismiss Widgets by Clicking Outside](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app/create.md#widget-closes-when-clicked-outside)

<figure><img src="/files/aOu44EWUyuYBVVGlzlgb" alt="" width="563"><figcaption></figcaption></figure>

#### Email Validation Now in Widgets

Widgets now support stricter email input validation.

* Define a custom error message for invalid email input
* Show the message immediately when users submit an invalid value
* Improve data quality at the point of collection

[Email Validation Now in Widgets](/netmera-user-guide/omnichannel-engagement/widgets/mobile-in-app/create/assign-click-actions.md#email-validation-in-widgets)

<figure><img src="/files/wi82OvBRdvLNAg3msbqe" alt="" width="563"><figcaption></figcaption></figure>

### Exports

#### Channel-Specific FTP Data Exports

FTP exports now support channel-based filtering.

* Select the specific channels to include in a report
* Export in `.xlsx` or `.csv` format
* Generate cleaner files for channel-level analysis

[Channel-Specific FTP Data Exports](/netmera-user-guide/reports-and-analytics/reports/data-export.md#reports-export-data-types)

<figure><img src="/files/642YAcAsBHx2VEkvf32o" alt="" width="563"><figcaption></figcaption></figure>

## June, 2025

This release adds manual precision control to predictive segments and more export format options.

### Targeting

#### Fine-Tune Precision in Predictive Segments

AI-based segments now let you set precision level manually.

* Open **Targeting → Segments → AI-Based Segment → Edit**
* Adjust the new **Precision Level** field
* Save the new value or cancel to keep the current one

[Fine-Tune Precision in Predictive Segments](/netmera-user-guide/targeting/segments/predictive-segments.md#precision-level)

<figure><img src="/files/MmrSQ1s9dtgTLLVvkgZe" alt="" width="563"><figcaption></figcaption></figure>

### Exports

#### More Export Flexibility: File Types & Delimiters

Exports now offer more file formatting options.

* Export data in `.xlsx` or `.csv`
* Reveal **Delimiter Type** when `.csv` is selected
* Choose Comma, Pipe, Tilde, Broken Pipe, Caret, or Semicolon

[More Export Flexibility: File Types & Delimiters](/netmera-user-guide/reports-and-analytics/reports/data-export.md)

<figure><img src="/files/biKMqTnu6K3BIGDPYsKH" alt="" width="563"><figcaption></figcaption></figure>

## May, 2025

This release turns more campaign analytics into reusable audiences and platform-specific actions.

### Journey

#### Export Journey Users

Journey analytics now lets you export user-level audiences directly from metrics.

* Use the new download icon next to Journey analytics metrics
* Export users in `.csv` or `.xlsx`
* Reuse exported users for tagging and follow-up campaigns

For example, if a Journey step shows users with a `failed` status, you can export that group, tag it, and target it again in another channel.

[Export Journey Users](/netmera-user-guide/omnichannel-engagement/journey-orchestration/journey-analytics.md#entry-count-event-metrics)

<figure><img src="/files/ps0CWaaqFBOoeSchfB1u" alt="" width="563"><figcaption></figcaption></figure>

### Mobile Push

#### Platform-Specific Push Actions

Push click actions can now differ by mobile platform.

* Set separate click actions for iOS and Android via REST API
* Open the app home screen on one platform and a deep link on another
* Track delivery and behavior by platform with more precision

For example, a single push can open the home screen on iOS and a product deep link on Android.

[Platform-Specific Push Actions](/netmera-user-guide/omnichannel-engagement/mobile-push/create-mobile-push/what.md#push-click-actions)

<figure><img src="/files/FsEHScJkayBw9M7QBVVD" alt="" width="563"><figcaption></figcaption></figure>

### Email

#### Unique Open Rates for Deeper Insights

Email reports now include Unique Open metrics.

* Count how many distinct users opened the email
* Compare total opens with unique opens for clearer reach analysis
* Measure campaign engagement with less duplication

<figure><img src="/files/Cf38iDwwForaxBCcZ8Bo" alt="" width="563"><figcaption></figcaption></figure>

## April, 2025

This release improves click tracking detail and makes funnel analysis more precise.

### Analytics

#### Tagless Tracking with Item Selections

Tagless Data Capture now records which specific item a user selected.

* Capture item names automatically on button taps and selections
* Track user interaction without manual tagging
* Understand which content users engage with most

[Tagless Tracking with Item Selections](/netmera-user-guide/customer-data/tagless-data-capture.md)

<figure><img src="/files/RX5FdQ0Owd9iAtFKCwNB" alt="" width="563"><figcaption></figcaption></figure>

#### Funnels with Precision Targeting: Segmentation & Exclusion

Funnels now support tighter analysis through segmentation and exclusion logic.

* Segment users by behavior and demographics
* Use **Did Not** filters to exclude performed or skipped events
* Isolate drop-offs with more precision

[Funnels with Precision Targeting: Segmentation & Exclusion](/netmera-user-guide/reports-and-analytics/analytics/funnel-analysis/create-new-funnel.md#did-not-exlude-events)

<figure><img src="/files/p4rMzbkdK3CH6ZwXdGk6" alt="" width="563"><figcaption></figcaption></figure>

## March, 2025

This release strengthens panel security and adds conversion tracking for email-driven revenue.

### Security

#### Advanced Panel Security

Panel access now supports stronger authentication and access restrictions.

* Enforce a minimum 12-character password
* Restrict panel access by IP on demand
* Restrict panel access by domain on demand
* Enable email OTP for panel login on demand

<figure><img src="/files/IAT4bYScpbXgoTJg8oPK" alt="" width="563"><figcaption></figcaption></figure>

### Email

#### Email Conversion & Revenue Tracking

Email reporting now measures downstream conversion and revenue activity.

* Track sales actions after users arrive from Email
* Measure app and web conversions in the panel
* Review email-attributed ROI with clearer reporting

[Email Conversion & Revenue Tracking](/netmera-user-guide/reports-and-analytics/reports/campaigns/email-reports.md)

<figure><img src="/files/gKyNFowQLsC8Cx9sjEvp" alt="" width="563"><figcaption></figcaption></figure>

## February, 2025

This release expands analytics, push behavior, widget deeplinking, web push reach, and retention reporting.

### Analytics

#### Web Analytics

Web Analytics adds deeper visibility into on-site behavior and engagement.

* Track website interactions in more detail
* Review engagement metrics and key performance indicators
* Use the data to improve digital performance analysis

[Web Analytics](/netmera-user-guide/reports-and-analytics/analytics/web-analytics.md)

<figure><img src="/files/aCLmGZBLrInC99Bnu84R" alt="" width="563"><figcaption></figcaption></figure>

#### Reinstall Reports

Retention reporting now includes reinstall metrics.

* Track when users reinstall the app after uninstalling
* Identify dates and patterns behind re-engagement
* Use reinstall data to support retention analysis

<figure><img src="/files/Qrao2gMMz5HKzCtyXehm" alt="" width="563"><figcaption></figcaption></figure>

### Mobile Push

#### Open Widgets with Push Clicks

Push notifications can now open widgets directly.

* Send users from a push click into a related widget
* Reduce extra navigation steps after engagement
* Connect push campaigns to in-app experiences more tightly

[Open Widgets with Push Clicks](/netmera-user-guide/omnichannel-engagement/mobile-push/create-mobile-push/what.md#push-click-actions)

<figure><img src="/files/XqHtuUrztIFajrtWgFLw" alt="" width="563"><figcaption></figcaption></figure>

#### Notification Grouping

Push notifications now support grouping by category.

* Organize notifications into separate groups
* Help users review related updates more clearly
* Reduce notification overload in busy message streams

[Notification Grouping](https://user.netmera.com/netmera-developer-guide/api-documentation/rest-api/push-notifications#notification-grouping)

<figure><img src="/files/KDE4EdtLuxee2A5m9eS5" alt="" width="563"><figcaption></figcaption></figure>

### Widgets

#### Custom Widget Button Deeplinks

Widget buttons can now resolve destinations from user data in real time.

* Build personalized widget button destinations
* Route users to account-specific or transaction-specific pages
* Adapt deeplinks based on profile attributes

[Custom Widget Button Deeplinks](broken://spaces/X6uilbEAw42gqsudlclY/pages/TxhkD0ki3G9FQCUNG0Oy)

<figure><img src="/files/ruPBXCXO5TiVWyik9Cvq" alt="" width="563"><figcaption></figcaption></figure>

#### Spin to Win Coupon Deeplinks

Spin to Win success screens now support coupon deeplinks.

* Let users open their reward destination directly
* Shorten the path from reward to redemption
* Improve post-win experience with a direct next action

[Spin to Win Coupon Deeplinks](/netmera-user-guide/omnichannel-engagement/widgets/spin-to-win.md#step-2-success-screen-deeplinks)

<figure><img src="/files/hy1vQSfc2MfiqGwfLawU" alt="" width="563"><figcaption></figcaption></figure>

### Web Push

#### Mobile Web Push for iOS

Web Push now extends to iOS and iPadOS mobile browsers.

* Reach iOS and iPadOS users with mobile web push
* Drive users back to your website or platform
* Expand web push coverage beyond desktop and Android

[Mobile Web Push for iOS](/netmera-user-guide/omnichannel-engagement/web-push/mobile-web-push-for-ios.md)

<figure><img src="/files/W9PNXY6UsFpzgmNQUtXP" alt="" width="563"><figcaption></figcaption></figure>

## January, 2025

This release improves Spin to Win styling and adds stricter display behavior for triggered widgets.

### Widgets

#### Spin to Win Custom Text Colors

Spin Design Editor now supports per-segment text color customization.

* Apply custom text colors to individual wheel segments
* Align segment styling with brand themes
* Build more tailored Spin to Win designs

#### Instant Show Option for Widgets

Triggered widgets can now appear immediately when conditions are met.

* Apply instant show behavior to Widgets and In-app Messages triggered by automated messages
* Show the widget immediately after the trigger condition is met
* Skip future re-show attempts if the widget cannot display at that moment

[Instant Show Option for Widgets](/netmera-user-guide/messaging-features/automated-messaging.md#instant-show)


---

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