2024

December, 2024

This release introduces Live Activities support for real-time updates on Apple surfaces.

Live Activities

Netmera live activities

Netmera now supports Apple Live Activities for real-time, glanceable updates.

• Show live updates on the Lock Screen, iPhone StandBy, and Dynamic Island

• Start, update, and track Live Activity events with Netmera targeting

• Use Live Activities for scenarios such as sports scores, deliveries, or fitness progress

Live Activities

November, 2024

This release adds a new integration for collecting customer permissions inside operational workflows.

Integrations

VIA integration

VIA Integration adds a structured flow for collecting customer approvals.

• Collect electronic communication consent

• Collect explicit consent agreements

• Collect customer registration contracts inside the same workflow

October, 2024

This release adds a report for understanding opt-in and opt-out status across messaging channels.

Reports

Channel reachability report

Channel Reachability reports user messaging permissions across supported platforms.

• Review who opted in or out of push notifications

• Compare reachability across multiple platforms

• Use the report to refine channel strategy by permission status

Channel Reachability

September, 2024

This release introduces Journey Orchestration for cross-channel customer flows.

Journey

Netmera journey orchestration

Journey Orchestration lets you design customer paths based on user behavior and channel logic.

• Build dynamic flows based on user actions

• Send timely messages across email, push, and in-app channels

• Coordinate personalized communication from a single journey

Journey Orchestration

August, 2024

This release adds AI-assisted message creation for push campaigns.

AI

Netmera AI text generator

Netmera AI Text Generator helps build push notification copy from the panel.

• Generate push notification content with AI assistance

• Create campaign text faster

• Support engagement and conversion-focused message drafting

Netmera AI Text Generator

July, 2024

This release improves retention analysis and adds time-based filtering to Customer Touch views.

Analytics

Retention & cohort enhancements

Retention and Cohort screens now provide clearer analysis for user groups over time.

• Identify retention patterns across cohorts

• Review trends across different user groups

• Analyze drivers behind engagement and retention more easily

Retention & Cohort

Customer data

Customer touch improvements

Customer Touch screens now include a Time Filter for narrower data review.

• Filter customer activity by time range

• Compare daily and longer-term interaction periods

• Review customer behavior with more precision

Customer Touch

June, 2024

This release updates Firebase messaging support and refreshes onboarding dashboards.

Mobile Push

Migration to HTTP v1

Firebase messaging support now aligns with newer library and device requirements.

• Upgrade to Firebase Messaging Library version 20.3.0

• Raise the minimum supported Android version to 5.0

• Migrate to the newer Firebase versions to keep notification support current

Onboarding

New onboarding dashboards

Onboarding dashboards are now refreshed for newer integration flows.

• Use updated onboarding screens during platform integration

• Follow a simpler setup experience

• Align onboarding with current technologies and workflows

May, 2024

This release expands segmentation, adds Spin to Win event visibility, and introduces a new email provider integration.

Targeting

Segmentation by last used device

Segmentation now supports filtering by the user's last active device.

• Open Create New Campaign → Who → Advanced → Add Condition

• Select By Last Device Used

• Target users based on their most recent device activity

Widgets

Standard Spin to Win events

Spin to Win now emits standard events for analysis and export.

• Track Spin To Win Shown

• Track Spin Button Clicked, Coupon Code Assigned, Coupon Code Assigned Failed, and Coupon Code Copied

• Export these events through Event Insight for deeper analysis

Send Coupon Codes with SMS and Push Messages

Email

Uzman Posta integration

Netmera now supports Uzman Posta as an email integration option.

• Add a local email service provider to your delivery setup

• Expand available email integration choices

• Use the integration from the standard email provider flow

Email Integrations

April, 2024

This release adds Adjust integration, improves export configuration, and extends widget click actions on Android.

Integrations

Netmera and Adjust

Adjust integration now connects user data flow into Netmera analytics.

• Transfer user data into the Netmera dashboard

• Expand attribution and analytics visibility

• Use the integration through the existing developer setup

Adjust integration guide

Exports

Export page enhancements: Vol. 2

The Export page now supports more daily FTP controls and field selection.

• Manually trigger FTP exports daily

• Add events to export files

• Add profile attributes and external IDs to reports

Data Export

Widgets

Android location permission request with widgets

Mobile Blank Widgets can now request Android background location permission.

• Build a widget with allow and deny buttons

• Set the click action to Background Location Permission

• Redirect users to Android Settings to complete permission setup

Assign Click Actions

March, 2024

This release improves export operations and refreshes retention analysis screens.

Exports

Enhanced export feature

Export configuration now supports more manual control and field selection.

• Manually trigger FTP exports daily

• Add events to export files

• Include external IDs in report output

Data Export

Analytics

Improvements on retention and cohort screens

Retention and Cohort views now provide updated visuals and smoother analysis flows.

• Use refreshed screens for retention analysis

• Review cohorts with improved segmentation support

• Navigate the retention workflow more easily

Retention & Cohort

February, 2024

This release expands coupon delivery, funnel analysis, push customization, web push actions, and Spin to Win design controls.

Campaigns

Sending coupon code information through SMS and push messages

Coupon code delivery now supports SMS and Push messaging flows.

• Send coupon details through SMS

• Send coupon details through Push notifications

• Support time-sensitive offer communication across channels

Analytics

Improvements of funnel analysis

Funnel analysis now supports deeper event and path review.

• Analyze user interactions in more detail

• Optimize funnels with stronger analytics visibility

• Review funnel updates in the funnel builder

Create New Funnel

Mobile Push

Different custom sounds for message variants

Push variants can now use different custom sounds by platform.

• Set custom sounds per notification variant

• Choose separate sounds for iOS and Android

• Tailor notification behavior across platforms and languages

Step 2: What

Play Sound

Web widgets

Get web push permission action with design web widget

Design Web Widget components can now request web push permission directly.

• Trigger the native browser permission prompt from a widget action

• Sync granted permission data to the Netmera panel

• Use the action from the existing click action setup

Assign Click Actions

Web Push

Personalized subtext

Web Push submissions now support personalized subtext values.

• Use the new Personalized Subtext field in the What Step

• Insert profile attributes into subtext

• Personalize notification detail beyond the standard subtext field

Personalized Web Push

Widgets

Spin to Win design enhancements

Spin to Win design options now include visual improvements across the widget experience.

• Apply updated design controls to Spin to Win

• Use the refreshed setup within the existing Spin to Win flow

• Improve the visual presentation of the reward experience

Spin to Win