Tag manager security review
Security review is an optional approval step that sits between finishing a Tag Manager version and publishing it. Instead of one person building and publishing in a single action, one user prepares the version and a second, authorized user reviews it and decides whether it reaches the live site.
Why use it
Every Tag Manager publish injects JavaScript and other assets into the live site. Organizations with strict change-control or information-security policies — banks, fintechs, insurers, public institutions — usually require a second pair of eyes before anything reaches production.
With security review enabled:
No version reaches the site without an explicit approval.
Every published version carries a named approver.
Every version keeps a full record of who requested, approved, or rejected it, and why.
The approval cannot be bypassed: publish endpoints called directly are rejected while the flow is enabled.
Roles
Creator Any user with Tag Manager access
Creates tags, triggers, and variables, and sends versions to review. Forks and previews any version, including one waiting for review. Cannot publish directly — Approve, Reject, and Download Version are not visible.
Security Reviewer Approver
Everything a Creator can do, plus approving or rejecting the version waiting for review, and downloading any version file.
The same Security Reviewer role also covers Web Personalization security review — one role is enough for both products.
Send a version to review
Review a version
A Security Reviewer opens Review Actions either from the version detail page or from the Actions column in Version History.
Approve — a publish note is entered, the standard publish flow runs, and the version becomes Live. If the publish fails, the version stays in Waiting Review, so there is no partly published state.
Reject — a reject note can be entered, and the version becomes Rejected. A rejected version is not final: it can be edited and sent to review again.
Version statuses
Waiting Review
Submitted and waiting for a Security Reviewer decision.
Live
Approved and published to the site.
Rejected
Reviewed and declined. Can be edited and resubmitted.
If a live version exists, the version waiting for review is listed first and the live version second. If there is no live version, the version waiting for review stands alone at the top.
Audit trail
The version detail page records the full decision history:
Review Requested by and date
Version Note entered at submission
Approved by and date, with the Publish Note — or Rejected by and date, with the Reject Note
Approved and Rejected fields appear only once a decision has been made.
Notifications
Version sent to review
All Security Reviewers
Link to the version detail page and the version note
Version approved
The user who submitted it
Link to the version detail page and the publish note
Version rejected
The user who submitted it
Link to the version detail page and the reject note
Users without the Security Reviewer role receive no review notifications.
Download Version
Security Reviewers see a Download Version button on every version — Waiting Review, Live, or Rejected — and can download the version file for offline inspection or archiving. The button is not visible to other roles, or when security review is disabled.
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