> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/smart-linking/deferred-deep-link/listings-and-analytics.md).

# Listings & Analytics

**Path**: `Settings > App Configuration > Deferred Deep Link>List`

#### Minimum SDK Requirement

To use the **Deferred Deep Link** feature, please update your SDKs to the following minimum versions:

* **Swift SDK:** v4.13.0
* **Android SDK:** v4.11.0

***

The **Deferred Deep Link List** page allows you to view, manage, and measure the performance of all your deferred deep links. This dashboard provides aggregated and per-link metrics such as link creation date, total clicks, landing page views, button clicks, and download counts.

<figure><img src="/files/Ay5jDOopZFI1OgeL9PR0" alt=""><figcaption></figcaption></figure>

### Summary Metrics

At the top of the page, performance cards show cumulative statistics for the selected time range.

| Metric                      | Description                                                                        |
| --------------------------- | ---------------------------------------------------------------------------------- |
| **Link Counts**             | Total number of active deferred deep links created within your workspace.          |
| **Link Clicks**             | Total number of times any deferred deep link was clicked.                          |
| **Landing Page Views**      | Number of times users viewed the landing page generated by the deferred deep link. |
| **Downloads Button Clicks** | Number of times users clicked the “Download the App” button on the landing page.   |
| **Downloads**               | Number of users who completed app downloads after clicking the link.               |

#### Time Filter

Select the reporting period for analytics:

* **Today, Yesterday, 7D, 30D, 3M, 6M, 12M**
* Or use the **Custom** date picker to define a specific range.

All metrics and table data below adjust dynamically based on the selected time window.

<figure><img src="/files/iYZlDVVudCHL2Wbzmgpj" alt="" width="563"><figcaption></figcaption></figure>

#### Filtering and Search

* **Search Bar**: Use the search field to find a deferred deep link by name.
* **Hide Columns**: Adjust table visibility to focus on relevant data.
* **Rows per Page**: Select how many results to display per page (10, 20, etc.).

<figure><img src="/files/dpg8X6Mc1e8GRVKvltZd" alt="" width="563"><figcaption></figcaption></figure>

### Deferred Deep Link Table

Displays all created deferred deep links with detailed attributes and performance indicators.

<figure><img src="/files/9BVP6LrU91VPnZkoqCoJ" alt="" width="563"><figcaption></figcaption></figure>

<table><thead><tr><th width="258.6624755859375">Column</th><th>Description</th></tr></thead><tbody><tr><td><strong>Deferred Deeplink Name</strong></td><td>The internal name you assigned when creating the deep link. Clickable to view or edit.</td></tr><tr><td><strong>Deferred Deeplinks</strong></td><td>The generated link URL used in campaigns (e.g., <code>https://impactfintech.nms.ist/dp/OWRMSC</code>).<br>Copy icon available for quick sharing.</td></tr><tr><td><strong>Create Date</strong></td><td>The date the deferred deep link was created.</td></tr><tr><td><strong>Link Clicks</strong></td><td>Total number of user clicks on the specific link within the selected period.</td></tr><tr><td><strong>Downloads</strong></td><td>Number of completed downloads attributed to this link.</td></tr><tr><td><strong>Actions</strong></td><td>Opens additional options to edit, view details, analytics, clone or delete the link.</td></tr></tbody></table>

### Metrics Interpretation

> All displayed data is **responsive** and updates automatically based on the selected time period. Only events and metrics that occurred within the chosen date range are reflected in the results.

**Link Counts**

Indicates the total number of deferred **deep** **links** **created** within the selected time range. Useful for monitoring link generation activity across campaigns.

**Link Clicks**

Counts **every** **click** **from** **all** **user** **sources** such as SMS, email, web, push notifications, or QR codes. This metric measures initial engagement with your deferred deep link.

**Landing Page Views**

Represents **total** **visits to the** **landing** **page** generated by the deferred deep link. Each view is recorded as a unique event, and multiple visits by the same user are counted separately.

**Downloads Button Clicks**

Tracks how many users clicked the **Download the App** button on the landing page. This indicates user intent and helps measure how effectively the landing page drives conversions.

**Downloads**

Shows the total number of app downloads that occurred after a deferred deep link was clicked, calculated within the selected time range. This metric reflects successful conversions from link engagement to app installation.

**Download Metric Logic**

Tracks downloads only when users open the app within **15** **minutes** after clicking **Download**, ensuring metrics reflect genuine post-install engagement.

<table data-header-hidden><thead><tr><th width="165.1552734375">Step</th><th width="253.6910400390625">Action</th><th>What Netmera Tracks</th></tr></thead><tbody><tr><td><strong>User clicks Download</strong></td><td>User taps the <strong>Download</strong> button on the landing page.</td><td>Netmera records the event and the user’s activity to link later activity.</td></tr><tr><td><strong>App opens within 15 minutes</strong></td><td>The user installs and opens the app shortly after.</td><td>Counted as a <strong>Confirmed Download</strong> — displayed in analytics.</td></tr><tr><td><strong>App not opened within 15 minutes</strong></td><td>The user does not launch the app soon after download.</td><td>Only <strong>previous metrics</strong> (link clicks, landing views, download clicks) are included in analytics.</td></tr></tbody></table>

### Deeplink Analytics

Use the analytics view to understand how each deferred deep link performs after click and install activity. This view helps you connect link engagement to the campaign that used the link and review conversion outcomes.

<figure><img src="/files/dZQpetOO2xpYf4E2X4j4" alt=""><figcaption></figcaption></figure>

The analytics dashboard shows metrics for the selected deferred deep link and includes the related campaign details. From this screen, you can review:

* **Campaign ID**
* **Campaign Name**
* **Link Click Date**
* **Conversion performance**

#### What you can measure

Use this dashboard to evaluate how users move from link click to conversion.

* **Link Clicks** : Users who opened the deferred deep link.
* **Landing Page Views** : Users who reached the landing page.
* **Download Button Clicks** : Users who selected **Download the App**.
* **Downloads** : Users who completed the tracked post-click download flow.
* **Conversion** : How effectively the connected campaign produced the target outcome.

{% hint style="info" %}
**Downloads** are counted only when the app opens within the tracked attribution window after the user clicks **Download**.
{% endhint %}

#### How campaign connection helps

Because the analytics view displays the connected **Campaign ID** and **Campaign Name**, you can identify which campaign drove the traffic and compare deferred deep link performance across campaigns.

This is useful when:

* multiple campaigns use different deferred deep links
* you want to compare traffic sources
* you want to measure which campaign drives stronger conversion results


---

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