Daily Event Count

Path: Reports > Behavioural > Event Reports > Daily Event Count

Daily Event Count helps you track one or two events across days and compare how their volume changes over time. It is useful when you want a fast count-based view without moving into a more detailed event analysis.

Use this report when you want to answer questions such as:

• Did an event increase after a campaign launch?

• Are two events moving together?

• Has a product action stayed stable over the last week or month?

Report overview

This report is built for simple trend reading. You choose one main event, optionally add a second event for comparison, then review how both counts change across the selected time range.

It works best when you want a clean time-series view. If you need richer slicing later, you can move to Event Insight.

Configure the report

• First Event is the main event you want to count. This can be a sign-up, purchase, push view, or any other tracked action.

• Platform lets you limit the report to a specific platform. Use this when the same event behaves differently on iOS and Android.

• Second Event is optional. Add it when you want to compare two behaviors in the same chart.

• Last x days sets the date range for the comparison.

Use event attributes for narrower analysis

Event attributes help you focus on a more specific slice of behavior. This is useful when the event name is too broad on its own.

For example, a push-related event may include Message ID, while a commerce event may include product, category, or basket-related fields. Available attributes depend on the event type. Standard Netmera events include predefined attributes, while custom events use the attributes defined during setup.

To add attributes:

1. Select the first event, and optionally the second event.

2. Choose the relevant event attribute for each event.

3. Select the attribute value or values you want to include.

4. Click Find to generate the report.

5. Use Export to Excel when you need the results outside the panel.

Example

Suppose you want to compare users who triggered View Push with a specific Message ID and then completed Add to Cart. In that case, select View Push as the first event, narrow it with Message ID, add Add to Cart as the second event, then choose the relevant attribute values before running the report.

This setup helps you compare related behaviors in a direct, count-based format. When you need dimensions, audience filters, or more flexible breakdowns, continue with Event Insight.