App Tracking
Path: Reports > Behavioural > App Tracking
App Tracking is an Android-focused report that shows which other applications appear on your users’ devices. It helps you understand app overlap, surrounding usage patterns, and the wider Android environment around your audience.
Use this report when you want to answer questions such as:
Which other apps are common among my users?
Which app ecosystems overlap with my audience?
How large is that overlap, and how reachable is it?
Report overview
This report is useful for directional competitive analysis and audience context. It helps you see whether your users also appear around specific retail, finance, media, or utility apps.
That view can support positioning, campaign planning, and broader market understanding. It is most useful as a signal of overlap, not as a complete market map.
Core columns
Application Name lists the Android applications detected on user devices.
Push Opt-in Devices shows how many devices for that application have push permission enabled.
Total Devices shows how many devices in your audience include that application.
One user can have multiple devices, so Total Devices can be higher than the number of unique users.
Read these values together. A high device count shows strong overlap, while a higher push opt-in count can signal a more communication-friendly app environment.
How to use this report
Use App Tracking to understand audience overlap and device-level context. For example, if many of your users also use a specific app in the same category, that can shape your positioning, partnership ideas, or communication strategy.
This report works best as contextual insight. It shows surrounding app usage inside your reachable Android audience and helps you ask better follow-up questions elsewhere.
Export users from Total Devices
Use the export icon under Total Devices when you want to act on the audience behind a specific application.
Select the export icon for the application you want.
Tag the users linked to those devices.
Select the identifiers to include in the export.
Start the export.
The export is prepared and sent by email.
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