Total Users

Path: Reports > Audience & Growth > Total Users

Total Users gives you a broad health check for the selected period. It brings user scale, device scale, opt-in status, activity, sessions, and revenue into one view, so you can understand how the business is moving before you drill into a channel or campaign.

Use this report when you want to answer practical questions such as:

• Is the platform growing?

• Are users still active after growth?

• Is activity turning into revenue?

Report overview

This report is best for high-level monitoring. It helps you compare one period with another and understand whether changes come from audience growth, stronger engagement, or improved monetization.

Because the metrics sit side by side, you can read them as a story instead of as isolated numbers. That makes the page useful for weekly reviews, monthly summaries, and quick performance checks.

Core metrics

• Dates define the reporting window. Every number on the page follows the selected range.

• Total Devices shows how many devices accessed your platform during that period. This is useful when one user may have more than one device.

• Opt-in shows how many users granted permission for the related channel or feature. It helps you understand how much of your audience is actually reachable.

• Daily Active shows how many users actively used the platform on a daily basis. This is one of the clearest engagement signals on the page.

• Revenue shows the total value generated during the selected period. It helps connect usage with business outcome.

• Sessions shows how often users came back and interacted. It adds depth beyond total user count alone.

Opt-in changes often reflect more than permission behavior. They can also point to shifts in user trust, message strategy, or overall experience.

How to read the metrics together

The value of this report comes from comparison. One metric rarely tells the full story on its own.

For example, if total users stay flat while sessions and revenue rise, existing users are becoming more active or more valuable. If total devices rise but daily active stays weak, acquisition may be improving while engagement stays soft. If opt-in drops while activity holds steady, your product may still be healthy even though your reachable audience is shrinking.

How to use this report

Use Total Users as your first stop before deeper analysis. It helps you decide whether the next question belongs in a campaign report, an event report, or a retention-focused workflow.