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# KPIs monthly
Read monthly product health in one dashboard with KPIs for growth, engagement, retention and monetization, and learn how to read them together.
**Path:** `Reports > Audience & Growth > KPI's Monthly`
KPI's Monthly gives you a compact summary of product health for the month. It helps you connect growth, engagement, retention, and monetization in one dashboard.
Use this report when you want to answer questions such as:
* Are users converting at a healthy rate?
* Are they staying active after they convert?
* Is engagement turning into revenue?
### Report overview
KPIs, or Key Performance Indicators, are measurable values used to track performance against business goals. This report is useful for monthly reviews, executive summaries, and recurring business check-ins.
The page works best when you read the numbers together. A single KPI can signal movement, but the combination tells you what kind of movement it is.
### Core KPIs
* **App Conversion Rate %** shows how effectively your platform turns visitors or users into a target action such as sign-up, purchase, or subscription.
* **ARPU** shows the average financial contribution per user during the month.
* **30-Day Retention (%)** shows how many users are still active 30 days after their first interaction.
* **Avg. Session Length (min)** shows how long sessions last on average.
* **Avg. Usage Frequency** shows how often users return in the period (during the month).
### How to read these KPIs together
This dashboard is most useful when you treat it as one monthly narrative.
For example, high conversion with weak retention often means acquisition is working but long-term value is weak. Strong retention with low ARPU can mean users see value in the product but monetization still has room to improve. Long sessions with low frequency may suggest a different usage habit than short, repeated visits.
How to get more value from this report
Review the dashboard month over month, not only in isolation. Watch for large deviations, compare changes with releases or campaign activity, and adjust your benchmarks as the business evolves.
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