Channel reachability

Path: Reports > Audience & Growth > Channel Reachability

Channel Reachability shows how many users you can actually reach on each messaging channel. It focuses on permission status, so you can compare real reachability across Mobile, Web, Email, and SMS.

Use this report when you want to answer questions such as:

• Which channel currently gives me the widest reach?

• Is my reachable audience growing or shrinking?

• Which categories drive opt-in or opt-out behavior?

Report overview

This report is useful when total audience size is not enough. You may have a large user base, but your most effective channel depends on how many users have actually granted permission.

That makes Channel Reachability a practical report for permission-aware planning. It helps you choose the right channel, review weaker consent areas, and track whether reachability is improving over time.

Follow the path in the panel Reports> Audience & Growth> Channel Reachability

Click Create Report

Create a report

1. Open Reports and select Channel Reachability.

2. Click Create Report.

3. Enter a report name.

4. Optionally select a segment if you want to limit the report to a specific audience.

5. Click Save.

Leave the segment field empty if you want to track all users. Use a segment only when you want to monitor permission behavior for a specific audience, such as new users, loyalty members, or users from one region.

After the report is created, Netmera starts collecting permission data for the selected scope.

Optionally select a segment if you want to limit the report to a specific audience.

Channel Reachability report creation screen.

What you see in the report

The report breaks permission data down by channel. Each tab uses the same logic, which makes channel-to-channel comparison much easier.

Click the View icon to open the report dashboard.

The dashboard shows opt-in and opt-out data for the selected channel. You can switch between the following channel tabs:

• Mobile

• Web

• Email

• SMS

Each tab displays reachability metrics for that channel, including opt-in users, opt-out users, daily trends, and category-level breakdowns when available.

Use these tabs to compare how reachable your audience is across different messaging channels.

Use the View icon to open the report dashboard.

• Opt-in Users shows how many users granted permission on the selected channel. These are the users you can actively target.

• Opt-out Users shows how many users are not reachable on that channel because they never granted permission or later withdrew it.

If the Mobile tab shows a high opt-in count while Email stays lower, push may currently offer broader reach than email.

The Email tab appears after you connect an email provider. The SMS tab appears after you connect an SMS provider.

Channel Reachability report with channel tabs and opt-in or opt-out users.

Counting logic and update frequency

The summary metrics at the top of the report update in real time. The detailed tables refresh nightly, which makes them better for day-by-day trend analysis.

The report uses user-based counting, not device-based counting. A user is counted as opted in if at least one of their devices has permission enabled. A user is counted as opted out only if all of their devices are opted out.

If one user has three devices and only one is opted in, that user still appears as opted in. This keeps the report focused on reachable users instead of raw device totals.

Summary metrics and detailed permission counts in the report.

Trends and breakdowns

The trend charts help you understand whether permission coverage is improving, staying flat, or weakening over time.

• The Daily Trends Graph shows Total Users, Opt-in Users, and Opt-out Users across the selected date range.

• The Bar Graph shows the same movement in a day-by-day format, which makes sudden changes easier to spot.

• The Daily Changes List View shows the exact values behind the charts for closer inspection.

Daily Trends Graph for total, opt-in, and opt-out users.

Bar Graph view for day-by-day permission changes.

Daily Changes List View with exact values by date.

Use the date picker to select quick ranges such as Last Week, Last Month, or Last Year, or choose a custom range for a specific campaign or release window.

Date picker with quick ranges and custom range selection.

You cannot select dates earlier than the report creation date. Data starts from the moment the report begins running.

Category-level reachability

The category table shows opt-in and opt-out counts by message category. Categories are created under Settings → Message Categories and usually represent communication types such as promotions, reminders, announcements, or updates.

This view helps you understand what users are willing to receive. A category with strong opt-in usually aligns well with user expectations. A category with high opt-out may need better targeting, lower frequency, or clearer value.

Category-level reachability table with opt-in and opt-out counts.

Use the related category views to inspect the selected category in more detail.

Export Category Data

Click the Export icon to download report data for the selected category.

The exported file includes the data for the date range selected in the report. It shows daily values such as total users, opt-in users, and opt-out users across available channels, including Mobile, Web, Email, and SMS.

Use this export when you want to analyze reachability trends, share the report with your team, or compare permission changes over time.

File type can be XLSX or CSV.

Tag and export

Use Tag when you want to turn report results into an actionable audience. Use Export when you need the same data outside the platform.

1. Open the report view you want to use.

2. Select Tag to create an audience from the current results.

3. Select Export to download the current results.

4. Choose the identifiers to include, such as external ID, email, MSISDN, or mobile advertiser ID.

5. Select XLSX or CSV.

For example, you can tag users who are opted out on one channel, exclude them from future outreach, and export the same audience for additional analysis.

How to use this report

Use Channel Reachability to plan communication based on actual permission coverage, not just audience size.

This report helps you:

• Choose the most reachable channel

• Monitor consent health over time

• Identify weak opt-in areas

• Understand which categories strengthen or weaken reachability

• Turn permission data into actionable audiences through tagging or export