> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/reports-and-analytics/reports/audience-and-growth.md).

# Audience & growth

Review audience size, installs and acquisition trends, monthly KPIs and channel reachability to see how the user base grows and who can be reached.

Use **Audience & Growth** to review audience size, acquisition trends, monthly KPIs, and channel availability. Open the report that matches the growth or reachability question you want to answer.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FhaJXVOeGL4dlNTxO4NZz%2Fimage.png?alt=media&amp;token=05604aae-b3d3-43dd-907d-60f84f34fa19" alt=""><figcaption></figcaption></figure>

### What you can review

<table data-view="cards"><thead><tr><th>What you can review</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Review how your total audience changes over time. Use this report to track overall user growth.</td><td><a href="/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/total-users.md">Total users report</a></td></tr><tr><td>Review install trends across the selected period. Use this report to monitor acquisition volume.</td><td><a href="/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/installs.md">Installs report</a></td></tr><tr><td>Review monthly performance KPIs in one view. Use this report to compare growth and engagement trends month by month.</td><td><a href="/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/kpis-monthly.md">KPIs monthly</a></td></tr><tr><td>Review how many users are reachable by each messaging channel. Use this report to understand channel coverage.</td><td><a href="/netmera-user-guide/reports-and-analytics/reports/audience-and-growth/channel-reachability.md">Channel reachability</a></td></tr></tbody></table>


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