Audience & Growth

Use Audience & Growth to review audience size, acquisition trends, monthly KPIs, and channel availability. Open the report that matches the growth or reachability question you want to answer.

What you can review

What you can review

Review how your total audience changes over time. Use this report to track overall user growth.

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Total Users

What you can review

Review install trends across the selected period. Use this report to monitor acquisition volume.

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Installs

What you can review

Review monthly performance KPIs in one view. Use this report to compare growth and engagement trends month by month.

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KPI's Monthly

What you can review

Review how many users are reachable by each messaging channel. Use this report to understand channel coverage.

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Channel Reachability