User & Audience

Path: Analytics > User & Audience

Use User & Audience to understand who your users are, how they behave on the web, and where churn or consent loss starts. Start here when you need to inspect profile traits, website activity, uninstall trends, or opt-out behavior.

What you can analyze

What you can analyze

User Path

Target

What you can analyze

Inspect profile attributes over time and understand how user traits are distributed.

Target

Profile

What you can analyze

Measure website visitors, pageviews, sessions, and referral sources in one place.

Target

Web Analytics

What you can analyze

Understand uninstall trends, inspect pre-churn behavior, and act on churned users.

Target

Uninstall

What you can analyze

Analyze opt-out trends, inspect messaging before opt-out, and export opted-out users.

Target

Opt Out