> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience.md).

# User & Audience

**Path:** `Analytics > User & Audience`

Use **User & Audience** to understand who your users are, how they behave on the web, and where churn or consent loss starts. Start here when you need to inspect profile traits, website activity, uninstall trends, or opt-out behavior.

<figure><img src="/files/451GeUZYaOVc2rIRn8Ri" alt=""><figcaption></figcaption></figure>

### What you can analyze

<table data-view="cards"><thead><tr><th>What you can analyze</th><th data-card-target data-type="content-ref">Target</th></tr></thead><tbody><tr><td>User Path</td><td></td></tr><tr><td>Inspect profile attributes over time and understand how user traits are distributed.</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/odnjibmLQhvXMoxysboH">/spaces/X6uilbEAw42gqsudlclY/pages/odnjibmLQhvXMoxysboH</a></td></tr><tr><td>Measure website visitors, pageviews, sessions, and referral sources in one place.</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/riNLYCcvtgvjza9BM8jN">/spaces/X6uilbEAw42gqsudlclY/pages/riNLYCcvtgvjza9BM8jN</a></td></tr><tr><td>Understand uninstall trends, inspect pre-churn behavior, and act on churned users.</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/phvgytLwXx2YSYzaw8RC">/spaces/X6uilbEAw42gqsudlclY/pages/phvgytLwXx2YSYzaw8RC</a></td></tr><tr><td>Analyze opt-out trends, inspect messaging before opt-out, and export opted-out users.</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/P3B3rEhG4Wzn9ik7fGt7">/spaces/X6uilbEAw42gqsudlclY/pages/P3B3rEhG4Wzn9ik7fGt7</a></td></tr></tbody></table>


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