> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/reports-and-analytics/analytics/user-and-audience.md).

# User & audience

Understand who users are and where churn starts with profile, web analytics, user path, uninstall and opt-out analytics under User & Audience.

**Path:** `Analytics > User & Audience`

Use **User & Audience** to understand who your users are, how they behave on the web, and where churn or consent loss starts. Start here when you need to inspect profile traits, website activity, uninstall trends, or opt-out behavior.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FjY8dFs0wTt9qDVJjnYOh%2Fimage.png?alt=media&#x26;token=1815610b-70cf-40f2-9d42-6d2c08f2fe50" alt=""><figcaption></figcaption></figure>

### What you can analyze

<table data-view="cards"><thead><tr><th>What you can analyze</th><th data-card-target data-type="content-ref">Target</th></tr></thead><tbody><tr><td>User Path</td><td><a href="/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/user-path.md">User path</a></td></tr><tr><td>Inspect profile attributes over time and understand how user traits are distributed.</td><td><a href="/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/profile.md">Profile analytics</a></td></tr><tr><td>Measure website visitors, pageviews, sessions, and referral sources in one place.</td><td><a href="/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/web-analytics.md">Web analytics</a></td></tr><tr><td>Understand uninstall trends, inspect pre-churn behavior, and act on churned users.</td><td><a href="/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/uninstall.md">Uninstall analytics</a></td></tr><tr><td>Analyze opt-out trends, inspect messaging before opt-out, and export opted-out users.</td><td><a href="/netmera-user-guide/reports-and-analytics/analytics/user-and-audience/opt-out.md">Opt-out analytics</a></td></tr></tbody></table>


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