Analyze a Funnel Report

Review conversion, drop-off, report actions, and export options after saving a funnel.

Use this page to review funnel results after you save a funnel. After following these steps, you will be able to interpret the visualization, inspect event metrics, review drop-off, and take actions such as tagging or exporting users.

Step 1: Open the funnel report

Open a saved funnel from the Funnel Dashboard.

The report shows how users progressed through the selected steps and where they dropped off.

Funnel report with conversion, event metrics, and drop-off details.

Step 2: Review the funnel visualization

Start with the funnel visualization.

It shows the total conversion rate, the number of users who reached each step, and the drop-off between steps.

Hover over a step or drop-off area to view more detail.

For example, if 332 users complete the first step and 51 users reach the second step, the report shows a 15.4% total conversion rate and an 84.6% drop-off between those steps.

Step 3: Review event metrics and drop-off

Check the supporting report sections below the visualization.

• Event Metrics shows the event count for each step.

• Platform columns break that count down by iOS, Android, Web, and Other.

• Dropped-off Users by Step shows where users leave the funnel and how large the drop-off is.

Use this view to identify weak transitions in the journey.

Step 4: Tag or export users from the report

Use the action menu next to a report value when you want to move from analysis to action.

Step 4.1: Tag users

1. Click the action icon next to a number in the report.

2. Enter a new tag name.

3. Click Start Tagging.

Step 4.2: Export users

1. Select the identifiers, profile attributes, and device information to include.

2. Choose the file type.

3. Click Export.

Tag and export actions available from the funnel report.

Step 5: Review export considerations

Use export output when you need the most precise offline analysis.

Exported values can differ slightly from on-screen values because of display optimization.

Also note the following behavior:

• Deleted users do not appear in exports.

• Exports based on identifiers depend on current user availability.

After you review the report, you can return to the saved funnel later to compare results across different date ranges, steps, or audiences.