# Web Pop-up

Web Pop-up helps you engage website visitors with on-site widgets. Use it for promotions, lead capture, announcements, coupon reveals, and behavior-based nudges that drive clicks and conversions.

### Core workflow

<table data-view="cards"><thead><tr><th>Step</th><th data-card-target data-type="content-ref">Open</th></tr></thead><tbody><tr><td>Create and design your widget</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/ZCD26z8jUZf0cHiYwVue">/spaces/X6uilbEAw42gqsudlclY/pages/ZCD26z8jUZf0cHiYwVue</a></td></tr><tr><td>Customize components and layout</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/O0zQXxHKBmAOUsB33FjV">/spaces/X6uilbEAw42gqsudlclY/pages/O0zQXxHKBmAOUsB33FjV</a></td></tr><tr><td>Review widget elements</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/4Xl9SEe6jjnuF4iMyewj">/spaces/X6uilbEAw42gqsudlclY/pages/4Xl9SEe6jjnuF4iMyewj</a></td></tr><tr><td>Assign click actions</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/OiZpt381SIiMgrpwk9gB">/spaces/X6uilbEAw42gqsudlclY/pages/OiZpt381SIiMgrpwk9gB</a></td></tr><tr><td>Publish with rules and targeting</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/MG4H1xHP5yPujND1weBw">/spaces/X6uilbEAw42gqsudlclY/pages/MG4H1xHP5yPujND1weBw</a></td></tr><tr><td>Analyze widget performance</td><td><a href="/spaces/X6uilbEAw42gqsudlclY/pages/QhhYeNhifv8nJ1Vhnb2o">/spaces/X6uilbEAw42gqsudlclY/pages/QhhYeNhifv8nJ1Vhnb2o</a></td></tr></tbody></table>

### Common use cases

* Promote sales, launches, and seasonal campaigns.
* Capture leads with forms or coupon offers.
* Guide visitors to key pages with focused calls to action.


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