Analyze widget performance

Widget events measure delivery and engagement across mobile and web. Use Analysis → Event Insight to review standard and custom events.

Events appear only after a widget triggers them and a user event occurs.

Standard widget events

Mobile	Web	What it records
Widget Shown Mobile	Widget Shown Web	The widget displays without an eligible interaction.
Widget Action Mobile	Widget Action Web	An eligible interaction with a configured link or deeplink.
Spin To Win Shown	Spin To Win Shown	The Spin to Win widget displays.
Spin Button Clicked	Spin Button Clicked	The user starts the spin.
Coupon Code Assigned	Coupon Code Assigned	The user receives a coupon code.
Coupon Code Assigned Failed	Coupon Code Assigned Failed	Coupon assignment fails.
Coupon Code Copied	Coupon Code Copied	The user copies the assigned coupon code.

Review standard events

1. Go to Analysis → Event Insight.

2. Select the mobile or web event you want to analyze.

3. Choose dimensions such as time, user type, or device.

Select an event, then choose dimensions for the analysis.

Action tracking requirements

A standard widget action requires one tracked image or button with one link or deeplink. This supports automatic action attribution.

Use custom widget events when you need to measure multiple interactions or business-specific behavior.

Eligible actions include:

• Clicking an image that opens a product page.

• Selecting a button that opens a section in the app or website.

• Tapping a promotional button that opens an offer or coupon code.

Mobile widget events

Widget Shown Mobile

This event records when a user sees the widget without clicking or navigating from it. This includes users who close the widget with the X button or use a dismiss button without a link.

Widget Shown Mobile measures views without an eligible action.

Widget Action Mobile

This event records an eligible interaction with an image or button that contains a link or deeplink.

Widget Action Mobile measures eligible linked interactions.

Web widget events

Widget Shown Web

This event records when a user sees the widget without clicking or navigating from it. This includes users who close the widget with the X button or use a dismiss button without a link.

Widget Shown Web measures views without an eligible action.

Widget Action Web

This event records an eligible interaction with an image or button that contains a link or deeplink.

Widget Action Web measures eligible linked interactions.

Spin to Win events

Use Analysis → Event Insight to review Spin to Win activity. For the full reward event guide, see Analyze Spin to Win performance.

• Spin To Win Shown: the Spin to Win widget displays.

• Spin Button Clicked: the user starts the spin.

• Coupon Code Assigned: the user receives a coupon code.

• Coupon Code Assigned Failed: coupon assignment fails after the spin.

• Coupon Code Copied: the user copies the assigned coupon code.

Use the listed Spin to Win events to analyze the reward flow.