> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/omnichannel-engagement/widgets/measure-performance/analyze-widget-performance.md).

# Analyze widget performance

Analyze widget impressions and interactions with standard mobile and web widget events in Event Insight.

Widget events measure delivery and engagement across mobile and web. Use **Analysis → Event Insight** to review standard and custom events.

{% hint style="success" %}
Events appear only after a widget triggers them and a user event occurs.
{% endhint %}

### Standard widget events

<table><thead><tr><th>Mobile</th><th width="250.70703125">Web</th><th>What it records</th></tr></thead><tbody><tr><td>Widget Shown Mobile</td><td>Widget Shown Web</td><td>The widget displays without an eligible interaction.</td></tr><tr><td>Widget Action Mobile</td><td>Widget Action Web</td><td>An eligible interaction with a configured link or deeplink.</td></tr><tr><td>Spin To Win Shown</td><td>Spin To Win Shown</td><td>The Spin to Win widget displays.</td></tr><tr><td>Spin Button Clicked</td><td>Spin Button Clicked</td><td>The user starts the spin.</td></tr><tr><td>Coupon Code Assigned</td><td>Coupon Code Assigned</td><td>The user receives a coupon code.</td></tr><tr><td>Coupon Code Assigned Failed</td><td>Coupon Code Assigned Failed</td><td>Coupon assignment fails.</td></tr><tr><td>Coupon Code Copied</td><td>Coupon Code Copied</td><td>The user copies the assigned coupon code.</td></tr></tbody></table>

### Review standard events

1. Go to **Analysis → Event Insight**.
2. Select the mobile or web event you want to analyze.
3. Choose dimensions such as time, user type, or device.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2F7dsVwVrNVXVDRXxAtgYb%2FScreenshot%202025-02-18%20at%2013.41.19.png?alt=media&#x26;token=36e49603-2d50-4114-a386-c40bc9d51555" alt="Widget events in Event Insight"><figcaption><p>Select an event, then choose dimensions for the analysis.</p></figcaption></figure>

### Action tracking requirements

A standard widget action requires one tracked image or button with one link or deeplink. This supports automatic action attribution.

{% hint style="warning" %}
Use [custom widget events](/netmera-user-guide/omnichannel-engagement/widgets/measure-performance/track-custom-widget-events.md) when you need to measure multiple interactions or business-specific behavior.
{% endhint %}

Eligible actions include:

* Clicking an image that opens a product page.
* Selecting a button that opens a section in the app or website.
* Tapping a promotional button that opens an offer or coupon code.

### Mobile widget events

#### Widget Shown Mobile

This event records when a user sees the widget without clicking or navigating from it. This includes users who close the widget with the **X** button or use a dismiss button without a link.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FZoB0pfELnfYqfnDoeCLu%2FScreenshot%202025-02-18%20at%2013.42.33.png?alt=media&#x26;token=a5007cd3-59ab-4587-8921-e461f0b981c6" alt="Widget Shown Mobile event"><figcaption><p>Widget Shown Mobile measures views without an eligible action.</p></figcaption></figure>

#### Widget Action Mobile

This event records an eligible interaction with an image or button that contains a link or deeplink.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FKJBvzeRTFes1nyGFKpgp%2FScreenshot%202025-02-18%20at%2013.44.49.png?alt=media&#x26;token=7c58d7a9-c023-4f71-aaca-126f6e7e8bff" alt="Widget Action Mobile event"><figcaption><p>Widget Action Mobile measures eligible linked interactions.</p></figcaption></figure>

### Web widget events

#### Widget Shown Web

This event records when a user sees the widget without clicking or navigating from it. This includes users who close the widget with the **X** button or use a dismiss button without a link.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FqJVBNxcaamTZeIyfy8ga%2FScreenshot%202025-02-18%20at%2015.55.39.png?alt=media&#x26;token=c43ee8b6-1234-4837-8b3e-a5aa5023e30f" alt="Widget Shown Web event"><figcaption><p>Widget Shown Web measures views without an eligible action.</p></figcaption></figure>

#### Widget Action Web

This event records an eligible interaction with an image or button that contains a link or deeplink.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2F04nLP8y68X3A4CcBeYvw%2FScreenshot%202025-02-18%20at%2015.53.57.png?alt=media&#x26;token=91b83c2c-5ed0-4356-bd57-466cdc9fcd8c" alt="Widget Action Web event"><figcaption><p>Widget Action Web measures eligible linked interactions.</p></figcaption></figure>

### Spin to Win events

Use **Analysis → Event Insight** to review Spin to Win activity. For the full reward event guide, see [Analyze Spin to Win performance](/netmera-user-guide/omnichannel-engagement/widgets/build-a-widget/spin-to-win-campaigns.md#measure-performance).

* **Spin To Win Shown**: the Spin to Win widget displays.
* **Spin Button Clicked**: the user starts the spin.
* **Coupon Code Assigned**: the user receives a coupon code.
* **Coupon Code Assigned Failed**: coupon assignment fails after the spin.
* **Coupon Code Copied**: the user copies the assigned coupon code.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FaCvRQzn9YKPfSdJ8OucE%2FScreenshot%202024-05-13%20at%2013.23.23.png?alt=media&#x26;token=25c80cc2-605d-423b-90ee-0d17c4e75f5e" alt="Spin to Win events in Event Insight"><figcaption><p>Use the listed Spin to Win events to analyze the reward flow.</p></figcaption></figure>


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