Who
The Who step defines who receives your mobile push campaign. You can choose Send All, Select Users, Advanced, or Distribution List.
After you choose an audience, Selection Criteria shows your estimated reach:
Users — unique people in the audience
Devices — reachable devices for those users
Android / iOS — platform breakdown of reachable devices
A single user can have multiple devices. Delivery estimates usually match the device count, not the user count.
Ignore User Message Limits
This option sends the push even if a user has reached their message limit.
Use it only for urgent or time-sensitive messages. Overuse can increase opt-outs and reduce engagement.
Example:
Use this for urgent service alerts, outage notices, or severe weather warnings that must reach users immediately.
Limit Target Users
This option sets a maximum audience size for the campaign.
Once the limit is reached, delivery stops even if more users match the rules. Use it to control reach, protect inventory, or run smaller tests.
Example:
Use this for limited-stock campaigns or staged rollouts before a full send.
Define target audience
Example:
To target cart abandoners, build an audience from users who added items but did not purchase.
Then send a personalized mobile push with a reminder, product suggestions, or a time-bound offer.
Use Send All when you want to reach every eligible mobile push user for this app.
This is useful for broad announcements, major launches, or urgent updates. Netmera still respects device availability and delivery eligibility.
Use Select Users to build an audience with standard filters such as tags, segments, profile data, behavior, location, and device details.
Most filters depend on data you already manage in Netmera. Start with:
Audience lists
Tag
Use tags to target users who share a known trait or behavior.
Choose:
Has: Users who have a specific tag.
Has not: Users who do not have a specific tag.
You can combine multiple tags with AND or OR:
Tag A AND Tag B → Users who have both tags.
Tag A OR Tag B → Users who have either tag.
Segment
Use segments for dynamic audiences that update automatically as user data changes.
Choose In to include a segment or Not in to exclude it.
Profile and behavior
Profile
Use profile filters when you want to match stored user attributes.
Common examples:
Gender = FemaleAge between 25 and 34Subscription Type = Premium
This is useful for personalized promotions and lifecycle messaging.
Response
Use response filters to target users based on earlier push engagement.
You can include users who clicked, opened, or ignored a previous message. You can also limit the filter to a date range.
Promotion
Use this filter to target users who have an assigned promotion value.
This works well for coupon reminders or offer redemption campaigns.
Location and permissions
Location
Use location to target users in a city, region, country, or radius around coordinates.
This is useful for local promotions, store openings, and geo-targeted reminders.
Location Preferences
Use this filter to target users by location permission status.
Available values:
Always: Users who have permanently granted location access.
While Using: Users who allow location access only when using the app.
Denied: Users who explicitly denied location access.
Restricted: Users whose access is limited by system or parental settings.
Not Determined: Users who haven’t set their location permission yet.
Device and platform
Use device filters when campaign content depends on hardware, platform, or app state.
Last Used Device — target users by the most recent device they used.
Device — filter by device type or model.
Operator — target users on a specific telecom provider.
App Version — include or exclude specific app versions.
Operating System — target users on iOS or Android.
Android Provider — target Android users by provider, such as Google or Huawei.
Acquisition and installation
Installation Source
Use this when your app is integrated with Adjust.
It lets you target users by the campaign or source that drove the install.
By App Tracking (Android Only)
Use this to target Android users by tracked app behavior.
This is useful for behavioral audiences based on usage intensity or specific in-app actions.
By App Installation
Use this to target users by installation status:
Has App Install: Users who currently have your app installed.
Has Not App Install: Users who do not have the app installed.
Use Advanced when you need nested logic and more precise audience rules.
Build the audience with Conditions and Groups. Then combine them with logical operators.
Available operators:
AND: Includes only users who meet all selected conditions or groups.
OR: Includes users who meet any of the selected conditions or groups.
This works well for audiences such as:
users who viewed a product and did not purchase
users in a premium segment and on app version
5.2+users in Istanbul or Ankara who ignored the last promotion
The right panel updates as you build the logic. Use it to review the audience before sending.
Use Distribution List when you already have a fixed list of users to target.
This is useful for VIP audiences, event attendees, pilot groups, or recovery campaigns.
Create the list first in File Transfers. Then select that list in this step.
Upload the file as .txt or .csv with one user identifier per line.
Unlike segments, a distribution list does not update automatically. It stays fixed until you upload a new version.
Last updated
Was this helpful?