Push step 4: When

Start sending messages

Schedule your campaign to be sent immediately, at a specific time, or at the best time for each user.

Now

Sends your campaign instantly to all selected users.

Step 4: When

On a specific time

Schedule your campaign for a chosen date and hour. You can also enable Send based on user’s time zone to ensure each user receives it at the same local time.

Send Based on User's Time Zone Configuration Details:

If on a specific time option is not selected, messages will be sent according to the system’s default time (GMT+3). You can use this for global launches or synchronized announcements that should reach all users simultaneously.

Send on a specific time

Send on best time for each user between

Automatically delivers notifications at each user’s optimal engagement time based on their past activity. This lets the system automatically determine the optimal delivery hour for each user, based on their historical in-app activity. This option helps maximize engagement by sending notifications when users are statistically most active.

For more details about how this feature works, see the Best time delivery section.

Send on best time

Delivery speed

Delivery Speed setting controls how quickly your campaign is delivered to your target audience. You can choose to send your push notification to all users at once or in smaller packages at defined time intervals. Using packages helps prevent server overload and ensures a smoother delivery experience, especially for large audiences.

Example

Sending the notification to your entire user base simultaneously might cause heavy traffic or even server crashes. To prevent this, you can use the Delivery Speed tab to set a package size and time interval between batches — for example, sending the notification to 10,000 users every 10 minutes. This gradual rollout ensures stable performance while still reaching your full audience in a controlled and efficient way.

Delivery speed

Message expiry when not reached to client

Set an expiration time for a push notification to control how long it stays valid for delivery. This is useful for time-sensitive campaigns where the message loses its relevance after a certain point. For instance, if you are using a packaged delivery, you can use this option to prevent messages from being delivered after a specific date and time.

Keep in mind that this setting applies to delivery only. It won't remove a notification that has already reached the user and appears in their notification center.

Options

• Never — The message stays valid for delivery using the default period.

• Until a specific time — The message can be delivered only until the selected date and time. After that time, any remaining undelivered messages expire and are no longer delivered.

Message expire time