# Setup

The **Setup** step defines the general information and initial configuration of the campaign.

#### Campaign Name

* In the **Campaign Name** field, enter a unique and descriptive name to identify your campaign.
* This name will appear in dashboards and reports, so choose something relevant and easy to recognize.

#### Campaign Type

* In the **Campaign Type** dropdown, select the type of message you want to send. Available types include:
  * **Push Notification** (mobile apps)
  * **Web Push** (web browsers)
  * **SMS**
  * **Email**

> **For mobile app messaging**:\
> Select **Push Notification** to proceed with configuring a push notification campaign for iOS and/or Android devices.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2Fvg5efjpURB5j7rDeLvvQ%2FScreenshot%202025-06-13%20at%2013.25.50.png?alt=media&#x26;token=89137c43-2f18-492a-9df8-e8c60f5f876f" alt=""><figcaption></figcaption></figure>

### Types of Mobile Push Notifications

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FuycWAsJ9qXwxUibaO26L%2Fimage.png?alt=media&#x26;token=3d8bfc5c-6a0e-4275-97af-8fb5fe3c8b79" alt=""><figcaption></figcaption></figure>

### Estimated Reach

Located to the **right of the Campaign Type section**, the **Estimated Reach panel** provides a real-time overview of how many users your campaign can potentially reach.

**Breakdown Includes:**

* **Total Devices**: Combined reach across platforms.
* **iOS Devices**: Number of iOS users/devices eligible to receive the campaign.
* **Android Devices**: Number of Android users/devices eligible to receive the campaign.

<figure><img src="https://1642824329-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FX6uilbEAw42gqsudlclY%2Fuploads%2FiPHQaWaefT2IgfT1pPw7%2FScreenshot%202025-06-13%20at%2013.27.27.png?alt=media&#x26;token=bd92b669-5063-464c-b934-546b52cf06e6" alt="" width="276"><figcaption></figcaption></figure>

**Tips for Using Estimated Reach**

* This feature helps you assess your campaign’s **reach and scope** before sending.
* Use the breakdown to determine if your message needs platform-specific adjustments.
  * *Example*: If iOS users make up a larger portion of your audience, consider tailoring content or visuals accordingly.
* By understanding the total estimated audience size, you can better:
  * Allocate internal or external resources
  * Align timing with peak engagement hours
  * Evaluate whether to A/B test for certain segments