Fire event

An event records something that happened. Event attributes add details about that occurrence. For example, a View Product event can include the product name, category, and price.

Use Fire Event to record an event when a user reaches a journey step. Define the event and its attributes using fixed values or values from the journey context.

Step 1: Add the action

1. In Journey Builder, select Add Step.

2. Under Action, select Fire Event.

3. Enter a Step Name.

Use a name that identifies the recorded event, such as Record product view. The name appears only in the journey builder.

Select Fire Event from the Action section.

Step 2: Select the event

Select the event in Select Event.

Choose the event that represents the action or outcome you want to record. The event name identifies the occurrence. Its attributes describe it.

For example, select View Product to record that event when a user reaches this step.

Select the event and configure its attributes.

Step 3: Configure an event attribute

1. Select an event attribute in Select Attribute.

2. Select a value type.

3. Enter or select the Value.

Select an attribute only when its value is available or can be set. Each configured attribute becomes part of the event when the journey runs.

Use Select Attribute to choose the detail that belongs to the event. For a product-view event, this can include the product name, category, or price.

Value type	Effect
Variable	Uses a journey variable.
Fixed	Uses a value you define.

For example, select Product Name, choose Variable, and select ProductName. The recorded event receives the product name available in the journey context.

Choose Fixed for a value that is always the same. Choose Variable when the journey or user profile provides the value.

For example, set a Fixed Category value to Electronics when this journey only handles that category. Use a Variable Product Name when each user views a different product.

Step 4: Add more attributes

Select Add More to attach another attribute to the event. Repeat Step 3 for each attribute.

For example, add Category and Price alongside Product Name. One event records all configured values.

Add only attributes that describe the selected event. This keeps the event data meaningful when you use it for analysis or a later follow-up.

Step 5: Save the action

Select Save.

The event triggers as users reach this step.

For example, a Purchase event can include the product category and price. Reporting and follow-up journeys can then use the recorded event data.

Use Update Profile when you need to change a user profile field. Use Fire Event when you need to record an interaction or outcome.