Step 3: Who

Choose the audience for your email campaign. You can send to all eligible users or target a specific group.

Choose an audience option

Use one of these options:

• Send All: Send to all eligible subscribers.

• Select Users: Filter recipients by tags, segments, devices, profiles, responses, or location.

• Advanced: Combine detailed conditions and groups with logical rules.

• Distribution List: Send to a prepared distribution list.

Send all

Select Send All to send your campaign to all subscribers who opted in to email marketing. This option applies to Campaign/Advertisement email.

Before you continue, confirm that the campaign type matches your message. Promotional content requires the opt-in check. Use the notification type only for required regulatory communications.

Select users

Select Select Users to target recipients with one or more filters. Use this option when your campaign applies to a specific audience, such as customers in one region or members of a loyalty tier.

Add each filter that defines the audience. If you add multiple values for the same filter, choose AND or OR to control how Netmera combines them:

• AND: A recipient must meet every selected condition.

• OR: A recipient can meet any selected condition.

Tag

Use Tag to target users with tags created in Targeting > Tags. Tags help you group users by stable categories, interests, or campaign states.

Add two or more tags to choose AND or OR logic. For example, use AND to target users tagged both loyalty-member and summer-sale. Use OR to target either group.

Segment

Use Segment to target a saved segment. Segments update as users meet or stop meeting their criteria.

Add two or more segments to choose AND or OR logic. Create and manage segments in Targeting > Segments before building the campaign.

Device type

Use Device Type to target users on Desktop, Mobile, or Tablet devices. Add two or more device types to choose AND or OR logic.

Use this filter when content or landing pages differ by device. Confirm that the email experience works on every selected device type.

Profile

Use Profile to target recipients whose profile attribute matches a value. Profile attributes store data about individual users, such as a membership tier, preferred category, or location.

For example, target users where membership_tier equals gold. Add two or more profile conditions to choose AND or OR logic.

Response

Use Response to target users who did or did not interact with a previous push notification. For example, target users who did not interact with a sale announcement, then send a follow-up offer.

Location

Use Location to target users within a geographic area. Search by place name, latitude and longitude, or select a location on the map.

Set a radius and radius type to define the area. Use location targeting only when it supports the campaign’s purpose and audience.

Advanced

Select Advanced for detailed targeting based on user behavior and actions in your app or website. Build conditions and groups to define the audience.

1. Select Add Condition to define one targeting rule. Select Add Group to combine related rules.

2. Combine conditions or groups with AND or OR:

   • AND: A recipient must meet every condition or group.

   • OR: A recipient can meet any condition or group.

3. Review the audience count in Selection Criteria before you continue.

The panel updates the resulting audience as you define the rules. Review the count after every major change. This helps you avoid sending to an unexpectedly broad audience.

Ignore user message limits

Select Ignore user message limits to include users who reached their normal message limit. Message limits help prevent excessive communication.

Use this option for urgent or time-sensitive messages. Frequent use can increase opt-outs and reduce engagement.

Limit target users

Select Limit target users to set a maximum audience size. Use a limit when inventory, capacity, or a test audience restricts campaign reach.

Once the campaign reaches the limit, no additional matching users receive the email. Review the target count before sending.