# Email Delivery Onboarding

The email sending onboarding process is designed to help you transition smoothly into high-volume email sending while protecting your sender reputation and ensuring high deliverability rates. The main goal is to enable bulk email delivery to large datasets without risking the reputation of your sending IP addresses.

#### Key Component: IP Warming

**IP warming** is a gradual process where email volume is increased steadily over time. It starts by sending emails to small, highly engaged segments, then expands to larger audiences. This helps:

* Build a strong sender reputation
* Gain trust from ISPs and email recipients
* Improve inbox placement

#### Onboarding Steps

1. **Customized IP Warming Plan**\
   We create a tailored IP warming strategy based on your sending needs. This plan outlines a step-by-step increase in volume and recipient engagement.
2. **Audience Segmentation**\
   You will be guided to segment your audience, starting with your most engaged recipients. This supports positive engagement metrics early on.
3. **Campaign Optimization**\
   Throughout onboarding, we monitor email performance metrics and provide insights. Based on results, we may suggest adjustments to:
   * Sending volume
   * Targeting strategy
   * Content quality
4. **Gradual Scaling**\
   As your sender reputation improves, we help you increase sending volume and expand your audience reach without harming deliverability.


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