Performance Insights
Use AI Performance Insights on the Dashboard to spot changes in user behavior and messaging performance faster.
These cards summarize patterns, trends, and shifts across your audience and engagement data. They help you decide where to investigate next.
Path: Dashboard
AI card availability depends on your workspace setup, enabled modules, data volume, and permissions.
What AI Insights helps you do
Use the Dashboard AI area to:
detect changes in user behavior,
monitor engagement trends,
identify unusual day-to-day movement,
and review broader monthly patterns.
Unlike detailed reports, these cards are designed for quick interpretation. Start here when you want a fast summary before going deeper.
User Overview
User Overview gives you a high-level summary of your audience and how it is changing.
Use this card to understand whether user activity and user composition are moving in the expected direction.
It is useful for questions like:
Are active users increasing or declining?
Is the audience behaving differently than usual?
Should I inspect a segment, funnel, or campaign more closely?
Engagement Insights
Engagement Insights highlights aggregated engagement signals from your messaging activity.
Use this card to understand what is driving interaction across your channels. It helps you notice whether engagement is improving, weakening, or shifting.
This card is especially useful when:
campaign results feel inconsistent,
one channel appears stronger than others,
or you want a quick read on overall engagement health.
Daily Review Analysis
Daily Review Analysis focuses on short-term movement.
Use it to detect sudden spikes, drops, or unusual behavior from one day to the next. This helps you catch issues or opportunities early.
Typical use cases:
spotting a sudden drop in engagement,
noticing a campaign-driven lift,
or identifying a day that needs deeper investigation.
Monthly Review Analysis
Monthly Review Analysis focuses on longer-term patterns.
Use it to track whether engagement and user behavior are trending up, down, or staying stable over time.
This card helps answer questions like:
Are recent changes temporary or part of a broader trend?
Is engagement improving month over month?
Do we need to adjust strategy for a persistent decline?
How to read AI Insights effectively
Use the cards in this order when reviewing the Dashboard:
Start with User Overview for audience-level changes.
Check Engagement Insights for interaction patterns.
Review Daily Review Analysis for sudden short-term shifts.
Use Monthly Review Analysis to confirm long-term direction.
This sequence helps you move from summary to pattern to timeframe.
When to use this page
Open this page when you want to understand what each AI card means before using the Dashboard for daily monitoring.
For the full Dashboard overview, see Dashboard.
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