> For the complete documentation index, see [llms.txt](https://user.netmera.com/netmera-user-guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://user.netmera.com/netmera-user-guide/netmera-user-guide.md).

# Netmera user guide

Netmera user guide for setting up channels, building journeys, targeting audiences and measuring campaign performance.

The Netmera user guide explains how to set up and use the Netmera Panel: connect messaging channels, collect customer data, build journeys and campaigns, target the right audiences and measure results.

{% hint style="info" icon="rocket-launch" %}
**New:** [Insight Boards](/netmera-user-guide/reports-and-analytics/analytics/insight-boards.md) lets teams build custom dashboards from their own event data. See [What's new](/netmera-user-guide/whats-new.md) for all recent releases.
{% endhint %}

## Get started

* [Beginner's guide](/netmera-user-guide/beginners-guide.md): platform introduction, integration, glossary and FAQs.
* [Dashboard](/netmera-user-guide/dashboard.md): app health and channel performance in one view.
* [Guided videos](/netmera-user-guide/guided-videos.md): video walkthroughs of common journey use cases.
* [Netmera app](/netmera-user-guide/netmera-mobile-app/netmera-app.md): campaign monitoring and key actions on mobile.

## Engage users across channels

* [Journey orchestration](/netmera-user-guide/omnichannel-engagement/journey-orchestration.md): multi-step flows that react to time and user behavior.
* [Mobile push](/netmera-user-guide/omnichannel-engagement/mobile-push.md) and [Web push](/netmera-user-guide/omnichannel-engagement/web-push.md): targeted notifications for apps and browsers.
* [SMS](/netmera-user-guide/omnichannel-engagement/sms.md), [Email](/netmera-user-guide/omnichannel-engagement/email.md) and [WhatsApp](/netmera-user-guide/omnichannel-engagement/whatsapp.md): campaigns on direct messaging channels.
* [Widgets](/netmera-user-guide/omnichannel-engagement/widgets.md), [Feedback button](/netmera-user-guide/omnichannel-engagement/feedback-button.md) and [Live activities](/netmera-user-guide/omnichannel-engagement/live-activities.md): in-app, web and Lock Screen experiences.

## Automate and personalize

* [Messaging features](/netmera-user-guide/messaging-features/automated-messaging.md): automated, transactional, geofence and multilingual messaging.
* [AI features](/netmera-user-guide/ai-features/netmera-mcp-server.md): MCP server, predictive segments, Best Time Delivery and Content Optimizer.
* [Web personalization](/netmera-user-guide/web-tools/web-personalization.md) and [Tag manager](/netmera-user-guide/web-tools/tag-manager.md): website content and tracking without code releases.
* [Deferred deep link](/netmera-user-guide/smart-linking/deferred-deep-link.md): links that reach the right screen before and after install.

## Know and target users

* [Customer data](/netmera-user-guide/customer-data/about-customer-data.md): profile attributes, events, device metadata and consent.
* [Segments](/netmera-user-guide/targeting/segments.md), [People](/netmera-user-guide/targeting/people.md) and [User tags](/netmera-user-guide/targeting/tags.md): reusable audiences and user lists.
* [Contact upload](/netmera-user-guide/targeting/contact-upload.md) and [File transfers](/netmera-user-guide/targeting/file-transfers.md): bulk user and consent updates.

## Measure performance

* [Reports](/netmera-user-guide/reports-and-analytics/reports.md): prebuilt dashboards for delivery, growth, behavior and systems.
* [Analytics](/netmera-user-guide/reports-and-analytics/analytics.md): Insight Boards, funnels, retention, user paths and revenue analysis.

## Manage the panel

* [Settings](/netmera-user-guide/panel-settings/settings.md): users, roles, business units, app configuration and messaging assets.
* [User settings](/netmera-user-guide/netmera-panel/user-settings.md): personal account and panel appearance.
* [API key security & safeguards](/netmera-user-guide/security/api-key-security-and-safeguards.md): protect SDK and REST API keys.

## For developers

SDK integration, REST API and platform changelogs are in the [Netmera developer guide](https://user.netmera.com/netmera-developer-guide).


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